|
Author: Tresaca Hamilton Article source: http://www.kabish.com/. Used with author's permission.
The year is almost over and the last half of
this year will fly by just as fast as the first half.
Are you on target for meeting your
business goals for this year?
If you answered yes, congratulations!
Keep reading for ideas that will help you stay on track.
If you answered no, don't panic.
Keep reading to find out how to get back on track so
you can meet or exceed your business goals for this year.
This is part 1 of a 2 part article series that will show you
how to avoid another year of not reaching your business goals.
DURING JULY:
Spend the month of July creating a marketing plan
for the rest of this year.
How can your business make a greater impact
in the marketplace before this year is over?
What marketing strategies worked for you
and which ones bombed so far this year?
Focus on the strategies that are working for you,
and work to make them even better to ensure
greater results and more clients before the end of this year.
Think about holding a contest or special event
before this year is over.
You can create something unique or you can tie your event
into a major holiday.
Put the event on your marketing calendar and give yourself
at least three months to plan and promote it.
Set a goal to issue at least three Press Releases
before this year is out.
Think about upcoming programs and services
that you are launching and find a way to create
a newsworthy Press Release about it.
Mark the dates for issuing your Press Releases
on your marketing calendar.
Set a goal to do at least two marketing campaigns
before this year is out.
If you are not on target for meeting your
revenue goals for this year,
you will need to do more than two campaigns.
Maximize the effectiveness of each campaign
by doing an online version
as well as a direct mail version.
DURING AUGUST:
In August, focus on generating more revenue for your business.
Since 'Back to School' is a major theme during this month,
'educate' your clients and prospects.
You can do this through value packed seminars, teleclasses,
infoproducts, and conferences.
In addition to providing value,
your goal is to show your prospects
how you can help them solve their problems.
You can offer a Fall sale for a service or product
that is new or old, but make sure your prospects
are aware of the increased value of the offer
due to the decreased price.
Make the offer compelling enough so they will buy
before the sale ends.
If you don't have an infoproduct,
spend the month of August creating your first one
and draft a plan for future infoproducts.
DURING SEPTEMBER:
In September, leave obscurity behind.
Gain more recognition for your business through
public speaking, networking, and publishing.
Volunteer to speak at seminars held by
business associations or your local chamber.
Start with business associations that
you are a member of, and look for other opportunities
for speaking by offering to speak in front of
local groups that are comprised of
your target market.
Step up your networking activities to
gain more visibility for your business.
If you are currently only doing your
networking offline, add online networking to the mix.
Approach every networking opportunity with the intent
to connect with at least three people.
Focus on learning more about their business and their
challenges. Exchange business cards after you have
made a connection and follow up immediately.
Stay in touch with your networking contacts on a regular basis.
If you are not already publishing a newsletter,
spend the month of September creating your first one.
If you don't want to commit to publishing a newsletter
on a regular basis, then publish articles that
focus on your areas of expertise.
TAKE ACTION NOW!
Spend some time implementing these ideas
for your business during the next three months,
and you will be on track for
meeting your business goals for this year.
Copyright 2004 Black Unicorn Communications, Inc.
All Rights Reserved Tresaca Hamilton is the CEO of Black Unicorn Communications.
Black Unicorn Communications helps Service Businesses attract more clients in less time. Visit http://www.blackunicorninc.com for a FREE Business Success Toolkit, including the
7 day e-course: 7 Steps To More Clients
Affiliate Marketing: Starting Out On The Internet
Starting out as an online entrepreneur has never been easier. The task of acquiring traffic though remains the fundamental challenge of every aspiring internet ...
The Myth of the Happy Church-Growth Pastor
A while ago I asked a nationally recognized Pastor and author to give me some direction. To be honest, I was pretty surprised that he was willing to come and co...
Las Vegas Whales
Frank Rosenthale made his top five for the Las Vegas "whales": from high to highest, Jerry Buss, Adnan Khashoggi, Larry Flynt, Kamel Nacif and Kerry Packer. Tha...
Increasing Psychic Abilities With Meditation
Increasing Psychic Abilities With Meditation. Creative visualization and breathing excercises to increase intuitive information levels.
Generalized Anxiety Disorder - Do You Worry All The Time?
Do You Worry All The Time? You may have GAD
Finding Experts, Sources and Contacts
I was asked to write an article on a short deadline. No problem, I thought. Then I got the article specifications which included quoting several experts in the ...
Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!
You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competin...
Operation Iraqi Freedom, Soldiers and Their Psyche
Have you noticed that the when the service men who have been killed in action in this war, that the journalists go harass the families and girlfriends or wives ...
Easy Methods For Church Fundraising
Church fundraising is fun and effective, but it needs to be done well, and can be hard work.
Starting a Conversation is an Art
Almost all of us have been there. We meet a new person, we run into someone we have met once before, or we see someone we've spoken with numerous times. We wa...
How To Get More Money For Your House
When selling a house, a little bit of elbow grease and some small investments may pay off big time in the long run.
7 Cheap & Easy Ways To Get Prospects
Here are some quick techniques you can put into place on your web site or in your advertising to gather new prospects. There is practically no cost for most of ...
Home Based Franchise; What About Future Expansion?
As a franchisor I am always asked by new and existing franchisees about future expansion. I find this to be a most wonderful question because I admire the stren...
Telephone Job Interview Preparation Tips
The telephone interview is the first screening that you must pass. These helpful tips will make sure your telephone job interview is a success!
Sales Recruiting - How to Hire More Top Sales Performers - Part 1
Business executives and sales managers frequently complain about "80/20" performance on their sales teams, where approximately 80 percent of sales are produced ...
Know Your Bodybuilding Supplement - HMB
Bodybuilders are notorious for taking all sorts of nutritional supplements as they strive to build muscle, but are they always familiar with what they are putti...
Beware of Psychic Vampires
I am often asked how I stay happy and motivated all the time. The answer has two parts to it; positivity and self-talk. Many years ago I had a colleague who was...
10 Marketing Tips For Your Business
Here are a few ideas to get you started, all with low or no cost, which should especially help you in the early days of your business.
Are You the 1 out of 10 Traders Trading in the Zone?
Trading in The Zone is an attitude and that requires the following steps prior to entering a trade......
Sell 100,000 eBooks By Letting It Be Read For Free?
Did you know that if just one person goes into a library and asks for your eBook and if it is listed in the librarians' catalogs, then the library will buy a co...
13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell ...
4 Keys to Unlocking Your Sales Success Potential
The "90/10 Potential Theory" suggests that we reach only 10 percent of our true potential. Use these 4 keys today to double, triple, or even quadruple your sal...
Stafford Loan Consolidation
A Stafford Loan, which can help to finance your way through a college or university
My Eight Success Secrets
These eight success secrets apply to anything you do in life.
|
Print this page