|
Author: Mike Shannon Article source: http://www.shamrockcoaching.com/. Used with author's permission.
A lot of small businesses make the mistake of thinking that their product or service is good for just about anyone. The logic is "why should I limit my market to a smaller segment of the whole and sacrifice a sale." The problem with that logic is that for most products and services you simply cannot expect consumers of vastly different segments to view you as valuable. Teens have a different lifestyle than single moms. Single moms have different needs than country club executives. Country Club executives have different likes and dislikes than bikers.
Targeting your sales to a smaller niche is a much better way to go. As a matter of fact, as counterintuitive as it may sound, the smaller the niche the better your sales.
Who do you suppose are your ideal clients? Answer that by asking yourself who would want your product or service? Where do they live? How old are they? What do they do? What else do they consume? Understand everything you can about them. This will help you to construct partners who are also trying to reach the same people. It will help you focus on exactly where and how to advertise. It will help you stop wasting time and effort trying to get people outside of your ideal client profile to buy your product or service. Most of them never will anyway.
If you spend your time talking only to people who are most likely to buy fom you, your sales will increase as a result. Mike Shannon is the owner of Shamrock Business Coaching, a coaching practice that helps business owners increase profits. You can visit Shamrock Business Coaching on the web at: www.ShamrockCoaching.com
WARNING! New Ad Scam Alerts
Don't get conned by smoozers ever again!
Robeez Shoes – A Baby Shower Gift That Moms Will Thank You For
Robeez shoes help your baby put their best foot forward
Dining Rooms: Designing for Your Emotional Well-Being
Avoid "Wallpaper Madness Traditional" and other dining rooms decorated to look good. Design your dining room for great conversations.
How To Find Your Dream Home In Belize
Shopping for property in Belize is not as simple an undertaking as you might initially expect!
Using Other Peoples Articles To Boost Your Web Site Profits
Using other people's articles on your site is an easy way to boost your content. But there's also a profitable benefit for doing so.
Refinance Your Property Online
Take advantage of the convenience of the internet and refinance your mortgage online.
Wall Clocks Tell Time and Decorate!
Clocks can be of any type - they could be wall clocks that not only decorates the walls, but also tells time or a mantel piece resting on one's table etc.. Wall...
22 Ways to Grow Your Subscriber List
Marketing Master, Catherine Franz, provides twenty-two ways
you can expand your newsletter, ezine, or mailing list.
Many tips can be used on-line or off.
Anam Cara - Discovering Your Being
"May you be blessed
to know that the best
way to do is to be."
How to Get Customers for Free
People spend a lot of money getting new customers in one by one. Using search engines to send people to you can generate a constant stream of qualified customer...
Men Love Women Who Initiate Sex – 4 Fun Ways to Do It
This is a sizzling hot topic for a lot of women - How to initiate sex. If you are having a lot of trouble in this area, do not despair. You are not the only on...
Are You Losing Business?
As a small business owner, you are grateful for all of your clients or customers. But did you know that small business lose over 62% of sales because they don'...
Learning Interior Design
Learning interior design can be a simple or complicated task depending on a wide variety of factors including exposure, ability, creativity, and willingness to ...
Dads, Handle your Kids Mistakes
Fathers can make a big impact on their kids if they learn to be patient and gentle with them.
Working as a Winning Team
Michael Jordon was the greatest basketball player of all time. But it wasn't until he had the right people with the right personality styles on the team before ...
How To Become Successful
The Gateway to Prosperity is right inbetween your Ears.
Wheres Your Motivation?
It's time to turn yourself into a powerhouse seller. Powerhouse sellers can conjure up the necessary strength and will to overcome any obstacle.
How to Eliminate Your Golf Slice Quickly and Easily
Try to keep your leading shoulder "down" on the ball through impact. This is called staying strong through impact. Many times the leading shoulder (left shoulde...
What Is Spam?
If you've been around the interenet any length of time then you probably know what spam is. However, if you're new to the internet you might be asking yourself ...
Medical Error Crisis
The unfortunate truth about medical errors is that they plague the poor and uninsured, reflecting the great medical inequality in our country. For those who do ...
Business Card Pricing--How Much is Too Much?
Jonathan Bowalsky helps you get a great deal when you order online business cards or postcards. Cheaper is not necessarily better.
Life of an Escrow
Life of an escrow...
Learn How to Enhance Your Habitat
Begin by walking around your yard or property to identify any existing habitat resources. Make a map or plan of the land, noting any trees, shrubs, flowers, pla...
3 Natural Cures For A Migraine Headache
Learn how to treat your migraine headache with natural treatments that can be just as effective as those store bought pills.
|
Print this page