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Author: Jeff Herring Article source: http://www.selfseo.com/. Used with author's permission.
1) Speed to market - One of the biggest problems with regular books in the book store is that you have to get the book in the bookstore (a publisher or distribution house) and then you have to get the book out of the bookstore (people buying your book). This process from conception of idea to sale of your book can take years. With an e-Book the process from conception to sale can be done in days.
2) Ratio of cost to profit - You can spend hundreds and even thousands of dollars getting your book
published. Then you may get $1 - $2 profit a book. Once you have the necessary software, the only
thing that creating an e-book will cost you is time and effort. Because you are selling information in the
form of electrons over the internet, you get all the profit.
3) An e-book increases your "expert-ability" - The written word creates credibilty and expert status.
Once you have written just one small e-book, you can include "Author of...................." for the rest of
your career and life.
4) An e-book is a "gem" of a prospect generator - At BuildingYourIdealPractice.com we teach in the
Get Clients - Full Practice Training tele-classes the importance of having a gem to offer prospects. A free
e-book can become your signature call to action (your main gem) that encourages prospects will give you
their contact information in order to receive your information.
5) It's simple when you know how - and easy to learn. Once you know the simple steps, you can do it as
many times as you want. You may have heard me say before that "if you can write a 7 - 10 item grocery list,
you can write an article." It's true. Here is what an e-book is, boiled down to the basics - write 7 tips in your area
of expertise - take a tip and add some meat to it with explanation, example, story and application - do this for
all 7 tips and you have a 7 chapter e-book, just add an introduction and conclusion.
6) An e-book never sleeps - Because an e-book is sold and delivered on the internet, you have a 24 hours a
day, 7 days a week, worldwide product. And as if that is not enough, when you include other ways to contact
you, engage you, and spend money with you, you then have a 24/7 international salesperson that never sleeps.
7) Massive leverage - Here are just a few of the products you can turn an e-book into - a CD package, an audio
on your website, small articles on your website and newsletter, and other peoples websites and newsletters,
an e-program, a workbook in a home study course, etc. And that's just the beginning. Practice building mentor coach Jeff Herring, MS, LMFT is the President of BuildingYourIdealPractice.com, empowering private practice professionals to build, market and live the practice of their dreams. You are invited to subscribe to the free Getting Clients Newsletter and our free monthly Practice Building Tele-Seminar.
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