|
Author: Anandrahi JS Article source: http://sellingarticles.blogspot.com/. Used with author's permission.
The most successful a company is the most it advertises. Big companies have big advertisement budgets - they spend crores of rupees every month on advertisements. They are not advertising because they are successful, they are successful because they advertised and they are advertising shrewdly. In stiff competition of the modern age no venture or business can have any hope of success unless they advertise heavily and wisely. Suppose you have a wonderful and unique product but nobody would buy it till the people know about it. The solution - you have to tell the people about its qualities and availability. Then many of them will start buying it and your business vehicle will run.
SPARK PLUG OF YOUR BUSINESS
In fact, advertisement is like the spark plug of business. The engine of your business vehicle won't run without it. The first secret of business success is having a valuable and good product the second is letting the people know that you have such a product.
There was TV shop. The owner was a sincere and hard-working man. He talked politely and kept quality TVs. He was so popular that customers came to him again and again. Then one day, a smart man opened a new TV shop in another building. This man believed in power of advertisements. Thus he started advertising in local newspaper regularly and put up banners and boards at busy cross roads. In the beginning he found it very tough to get customers. He was losing money. But his faith in advertisement was immense so he continued advertising and telling the people about the extra benefits they would get if they bought TVs from his shop. Soon customers flocked to his shop and he had roaring business. Then he increased his budget of advertising so that it could become difficult for his competitors to challenge him. After some time people forgot the old shopkeeper and he was out of business. It was all due to the impact of wise advertising.
SUCCESS OF INDIAN TELECOM
India is big in telecom sector too. Great success of Reliance, Tata, Airtel and BSNL in telecommunication is the direct result of effective advertisement campain. They almost bombarded the media with juicy ads which could hook the customers to their company, and they succeeded. Campaign of Reliance was more aggressive from the beginning throwing into its account more than 5 million just in two years customers. A rare feat in this industry. Deeply moved by Reliance others companies also poured a large amount of their budget into innovative advertisement campaigns and they too were handsomely rewarded by the customers.
COLA WARS AND ADVERTISEMENT
When there was no Pepsi the king of the cold drinks was Coca-Cola. The group who wanted to launch Pepsi thought they had a marvellous product and they also knew about the power of advertisement. They planned innovative publicity techniques and invested a lot of money in advertisements. Soon Pepsi became a powerful competitor. Pepsi is still using the same old technique to have lead over Coke everywhere. Both of these companies eliminated the competition from the whichever country they entered with the sheer force of their advertisement war.
PEOPLE LOVE ADVERTISED PRODUCTS
Multinational companies succeed because they advertise so heavily that the people start forgetting the local products. Most of the people demand for those products which are advertised again and again. It is psychology of the people. If they buy an unadvertised product they feel an inferiority complex. Heavily advertised product becomes a status symbol for them. They love to buy a branded product and show it to others proudly. Visit any big shop of your area and you can see it yourself that people rarely buy those products which are not advertised. The bigger the advertisements the better the sale.
Advertisements not only supply products according to the demand but they also have power to mould the taste of the public. So advertise … advertise… advertise … Anandrahi
(Prominent Writer, Editor and Teacher of English language in India)
He has trained thousands of persons to get great jobs, improve personality and achieve goals success in business.
Director:
• WNN-India (Media Network)
• LSE-India (for Communication
Skills and Personality Development)
• World Academy of Business Solutions
• Winners' Delhi News (most famous fortnightly of West Delhi)
Books: 1. Fire of Success in Your Mind, 2. Think Your Way to Wealth and Power, 3.Speak English and Influence People
For Articles, Books, and expert guidance in Communication Skills or Personality Development write an e.mail:
Email: anandrahi@yahoo.co.in
Shih Tzu - Common Parasites In Dogs
Some common parasites affecting shih tzu and dogs in general are: Chiggers, coccidiosis, fleas, flies, giardia, heartworm, hookworms, lice and mange.....
How To Find The Right Real Estate Agent In Cyprus
Looks at the way to find a real estate agent in Cyprus
Real Estate Business Opportunities
Ask anyone with a financial degree what area of investment is consistently fair and most of them will tell you Real Estate. The Real Estate Market is full of Bu...
Radio and Television Ads: Clever Vs. Annoying
What make some radio and television ads make you want to hear and see them
again while others make you want to scream? It takes a clever ad these days to rise ...
Eenie, Meenie, Minie, Moe, With Which Meditation Should I Go?
Whenever I've taught meditation there'd be those that immediately 'got it', and those who found it a struggle. However, with continued practise and learning ho...
Misery Can Eat You Alive
Can constant complaining, negativity and anger literally eat you alive? Maybe this story will help you decide.
Forex Brokers - Helping to Maximize Your Success
Finding and using forex brokers to maximize profits. How to select and what to look for before choosing your currency broker.
How Does Sunless Tanning Lotion Work?
Perhaps you want a suntanned look for just one occasion such as an evening out. Maybe you want something with more even coverage and a longer life. Or, maybe yo...
Katrina Scams Move Online
Spam and phishing scams try to capitalize on the Hurricane Katrina tragedy.
Time Management Tips for Solo Entrepreneurs
Does it seem like everyone and everything is vying for your
attention all at once? It can be hard for solo entrepreneurs
to know what to do first, let alone try...
One Space or Two?
Let's talk about the evolution of writing copy. I learned in Journalism School to use 2 spaces at the end of a sentence because we were taught to write using a ...
French Country Kitchen Decorating
When designing a kitchen, most people focus tightly on organization and efficiency. While those truly are important considerations, don't forget to give your k...
Costa Rica has been Called the Hawaii of Central America
Why a Costa Rica vacation? Because Costa Rica is full of beauty, lush foliage, many wildlife surprises, incredible lakes, rivers, and waterfalls.
Will RSS Replace Email?
RSS is a big buzz word right now, and this question has been popping up all over the place. Will RSS ever replace email? In short, the answer is no. Read on t...
Auras – Observations and Theories
Observations and theories regarding the nature of auras.
Five Fabulous Resume Tips for College Grads (or Anybody)
Fluffy clouds. Chirping birds. Green trees. Colorful flowers. It's springtime! All of these things bring thoughts of joy and serenity to most people, but t...
Unlock Your Creative Secret Weapon
Do you want to unlock your creativity secret weapon? I will teach you a
technique that I use all the time. It will work for you just as it works for me. It
h...
Choosing the Best Low Interest Credit Card
With so many low interest credit cards on offer, how do you know which one to choose? Here is a brief guide for choosing your low interest credit card.
Hoodia Green Tea and Dieting
Although it looks very simple, creating a formula to cater to all the areas of weight loss physics isn't easy. But thanks to nature which has given us such exce...
Marketing Made Easy
The answer to most webmasters, ezine operators question is very simple. There is a simple yet effective way of marketing your products and best thing is that it...
Dont Put All Your Eggs in The Same Basket
I never rely on just one source to generate leads for my business. It could harm your business if you just depend on one company to generate leads. Imagine if y...
Perfume Your Garden and Home with Gardenias
One of my favorite plants is the large white-flowered Mystery Gardenia (gardenia jasminoides) that grows to about 5' tall and wide. The perfume-like scent adds ...
Time Management for Your Home Based Business
Time management is key to running your home based business, as there often does not seem to be enough hours in the day to do all the things you want to do. How...
Armani Sunglasses - The Leaders In the Field
Armani sunglasses - you really can't get better sunglasses.
|
Print this page