|
Author: Nick Usborne Article source: http://www.goarticles.com/. Used with author's permission.
A strange thing has been happening to newsletters online.
They have been turning into either a) promotional emails or b) web pages delivered by email.
I'm sure you know what I mean. Go back a couple of years and you could look forward to receiving your favorite newsletter in the knowledge that the newsletter itself would contain some great content...something you could read and enjoy, or learn from.
You could open the newsletter in your email and read it, from beginning to end. There were articles, reviews or just personal rant...well written and interesting.
In short, there was real value, right there in the newsletter.
These newsletters, where significant value lies in the body of the newsletter itself, are becoming harder and harder to find.
Instead, more and more companies and organizations are using their 'newsletters' as a promotional ploy to drive you to pages on their sites.
In one way, it's understandable. As anyone with a newsletter knows, if you have one or two links to your site in the newsletter, your site traffic really spikes on the days you send out the newsletter.
When you see that, it's tempting to optimize the entire newsletter - its format and content - as a means to drive additional traffic and generate more sales.
As a result, you now see numerous newsletters where an article is not included in its entirety. You simply get a teaser and a link to a page on their site. Or else you get a 'newsletter' that looks just like the site interface, with all the various navigation links and promotional messages included.
This may be great if you want to maximize the traffic to your site each time you send out a newsletter. But there is a catch.
The catch is, if there is less value in your newsletter itself, your subscribers will quickly begin to become bored with it. After all, with a zillion other promotional emails cluttering our inboxes - why pay special attention to a 'newsletter' that is simply another sales pitch?
The real value of a newsletter that contains valuable content is long-term. You'll get more word-of-mouth, you'll get higher open-rates, and you'll get long-term readers who look forward to your newsletter, for years ahead.
Is there a compromise? Sure there is. A valuable newsletter doesn't need to be text-only without a single link, or devoid of any promotional elements.
Just make sure that every newsletter contains some valuable content, in its entirety. Give people a real reason to look forward to receiving it, opening it and reading it.
Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
Summers Unexpected Outdoor Candelabra
Repurposing indoor accessories for outdoor occasions provides you with creative ways to decorate for summer entertaining. Use these decorator ideas for filling...
Potty Dolls to Accelerate Potty Training Success
The use of a potty doll can sometimes be the most effective technique for potty training. This article defines a short step by step system to enhance potty tra...
Why Breakfast is Good for You
Have you ever heard the saying that "breakfast is the most important meal of the day"? It has almost become a cliche. People keep repeating it without knowing t...
Title Insurance Protects Your Financial Investment
You purchase homeowners insurance to protect yourself financially in case something happens to your property or its contents. However homeowners insurance won't...
Identity Theft Protection & Prevention: Prevent ID Internet Fraud
An epidemic of online identity theft is surging. Over 50 million identities have been stolen in the last six months alone. Here is what you can do to protect yo...
The Best Day Of My Life
"Enjoy.... every moment of your day in life"
A Turning Point
19 years ago, I was a young working mother at 28, independent and working for a prestigious company, until circumstances made me choose between family and caree...
Customer Service Policy Geared For Excellence
One unhappy customer can tell the world about inferior service while very few happy customers tell a single person. Having a rock solid customer service policy...
3 Things You Need to Do to Turn Net Information into Cash
Although we are in the information age, very few people have been able to turn the colossal amount of free accessible information available online, into cash or...
How to Master Google AdWords - Part 2
By mastering Google Adwords Ads, you can confidently expand your marketing campaign to include other PPC advertising companies ie Overture, FindWhat and also tr...
For Wannabe eBook Authors - 5 Key Questions
Knowing your "Why" is crucial to your success. Why you are doing something and an assessment of what it will take to accomplish what you want to do are importan...
Male Menopause Symptoms – Is the Problem “You’re Just Getting Older”?
The first question a man usually asks about male menopause symptoms is about declining sexual function. Can I continue to perform? Will I still enjoy sex? Wi...
Physical and Mental Fitness for Internet Marketers
Simple steps to preventing health problems common to Internet Marketers...
How to Start Losing Weight and Keep Losing Weight
Gravity is pulling you into the grave. The heavier you are, the more pull Death has on you. So try to become Weightless, like me. I usually phrase my philosophy...
Bodily Attributes!
The revolution is indeed underway. Money married to desire, imagination and necessity has produced a technological revolution which will see incredible changes ...
A Comprehensive Sarbanes Oxley Act Summary
Very few changes in the federal security laws have had such effects as the 2002 Sarbanes Oxley Act. The act was created after a series of financial and economic...
Bet on Sports Like a Pro
Sports betting is a challenging form of betting and despite its seeming lack of strategy and complete reliance on knowledge of the event, good sports betting ac...
Top Ten Ways to Achieve Personal and Professional Independence
Independence isn't just about having all the money you'll ever need in the bank or not having a boss to report to. Real independence comes from the freedom of b...
E-bay Auctions: Sell Better, Spend Less Tip #1
Just about everyone alive today has heard of E Bay.com, but most people just don't realize the sheer size and complexity of this Auction beast. Do you have som...
Back Hair Laser Removal
Back hair laser removal has become a popular choice for removing all those unwanted hairs. Excess body hair on your back can be removed effectively by laser rem...
How To Create Instantly Compelling Ads Every Time
Tips to help you separate your business from the competition. It is important to create an instantly compelling ad that helps your target prospects immediately ...
The Life of Francisco Goya
A hugely significant painter, Goya is said to be the "father of the moderns" - his style influnced many of the 20th century's greats...
Dont Rely on Your Spellchecker - or - The Importance of Good Proof Reading
Weather posting a page to your Website, writing a letter to a customer, or submitting an article for publication, it is extremely important to demonstrate how p...
Fast Cash Loans – How They Work
Understand how payday loans work in order to make sure you can get the best rate.
|
Print this page