|
Author: Vishal P. Rao Article source: http://www.fatherville.com/. Used with author's permission.
Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words.
Marketing gurus learned long ago that it's the words salespeople speak and ads present which are critical to the decision to buy or not to buy. So how can you be sure that they copy on your site, in your sales material, and in your promotions is effective?
You have two choices:
1) Hire a professional copywriter
2) Do It Yourself
In order to keep expenses low, most home-based businesses prefer the second option. If you do as well, you should follow these simple guidelines:
1) AIDA
AIDA is an acronym which stands for Attention, Internet, Desire, and Action. This is essentially an outline for how to effectively write your sales copy. First, you must grab your audience's attention by using exciting headlines, shocking statistics, or surprising facts, such as in the examples below:
"Learn the Secrets of Becoming a Millionaire"
"In less than 5 seconds, your audience has developed its first impression of you."
"Seventy-five percent of people would quit their jobs and work from home if the right opportunity arose."
Next, you need to make them interested in your product. Personal stories of success and lists of benefits can all help you do this. Near the end, you should begin working on building their desire for your product by stressing what specifically your product can do for them.
Finally, you should end all of your copy with a call to action. What this means is that you tell the reader what they need to to do next in order to get your product: click here to order, visit our web site today, call now, etc.
When you apply AIDA, you are carefully luring your audience in and guiding them towards the action you want.
2) Audience Appeals
All sales and marketing writing is meant to be persuasive and to change the minds of potential buyers. Most advertisers today understand this; therefore, they employ Aristotle's three audience appeals.
Aristotle, one of ancient Greece's greatest minds, identified these appeals which were being used by speakers of his time. These three appeals are ethos, logos, and pathos.
Ethos appeals are based on ethics and reputation. For example, using celebrity endorsements, building your credibility, or citing expert testimony.
Logos appeals are based on logic. These types of appeals use facts, statistics, and evidence to persuade audiences.
Pathos appeals are based on emotion. These type of appeals include the faces of starving children, the promise of success, or the lure of acceptance. Any part of your copy designed to make readers feel anger, pity, love, hope, etc. is an example of pathos.
Using one or all of these appeals in your content can boost its persuasive abilities considerably.
3) KISS
This acronym stands for Keep it Short and Simple. Basically, it means that your writing should be concise and to the point not a rambling bunch of metaphors and big words. You want your copy to appeal to as many people as possible so following this guideline is always a good idea.
Whether you decide to write your own copy or hire a professional, these tips will help you develop successful and effective copy every time you need it. Vishal P. Rao is the owner of: http://www.work-at-home-forum.com/
An online community of people who work at home.
Theres Much More To Make Than Money In Copywriting
"The point is, being able to sell with words will bring you much more than money. It will bring you a life-time of interesting work, enjoyable experiences, and ...
Advertainment is Sneaking Into Music, Movies, TV and More
Barcodes in commercials, wristwatch credit cards, and bathroom broadcasts are just some of the changes we're going to see as advertising keeps on blending with ...
Oprah! How to Appear on The Oprah Winfrey Show
Want to know how you can be on The Oprah Winfrey Show? It is the dream of many authors, experts and others to sit next to Oprah and get the ultimate in national...
How To Prevent Spyware Attacking Your Computer
Spyware is software or hardware installed on a computer
without a user's knowledge. It gathers information and
reports it back to its source. It ties up bandwi...
Gay, Single, & Loving It!
This article outlines some of the benefits of being single for gay men and offers some practical tips for leading a successful and happy single lifestyle.
Cell Phones Can Damage Your Eyes
More documentation of the dangers of cell phones, which is why you will want to seriously consider how to reduce the dangers.
Pacemaster Treadmills Reviewed
Pacemaster treadmills are a producer of high quality treadmills as recommended by a number of fitness industry experts and authorities. This article provides v...
Indian Head Massage
Persons who may benefit from Indian Head massage are those suffering from tension headaches, eye problems, tinnitus and ear problems, insomnia, neck and shoulde...
Dynamic Pre-Hiring Practices
The pre-hiring process can be a challenge. Much time and energy can
be invested and in the end, wasted, if your approach is not focused,
deliberate, and spec...
Website Globalization
Globalize Your Website The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their prod...
Customized Services is What makes a Vacation Rental the Best
This article provides details on what you want to look for when a vacation rental claims to provide a luxurious experience.
How To Be the Ultimate American Consumer
Feel like a lemming lately? Ready to follow the crowd into the great plunge of Ultimate American Consumerism? Just in case you need a little help, here is a ton...
A New Paradigm for Aging
We need to create a new attitude toward aging in the United
States. We should not encourage older adults to slow down
and take it easy. They should be encour...
Breed Profile - The Pug
'Multum in Parvo' — a lot of dog in a small space, is a very apt description for the Pug. One of the oldest breeds, this endearing little dog has its origins in...
River Rafting in Washington State
The great state of Washington offers some of the best white-water rafting in the entire country. There are around 15 rivers in Washington state that are great ...
Increase Web Site Sales with a SEO Proposal - Part 1
You can easily get confused by all the search engine
optimization companies and SEO experts that offer SEO
services. It's hard to know who to trust or what sh...
Eradicate Your Stutter
Apparently one percent of British people suffer from the speech impediment called a stutter. In this article I describe how to beat a stutter and how to achieve...
Depression Among College Students - An Essay
Graduation time rolls around, and you already know where you will end up next year for college. Your two best friends will be joining you there, where you will...
Innovation Management – idea selection, development and commercialisation, what are the differences?
Innovation Management - idea selection, development and commercialisation, what are the differences?
Why are Townhouse Rentals are the Way to Go when Visiting Walt Disney World
Townhouse Rentals are the way to go when visiting Walt Disney World
Curtains, Windows, and Feng Shui
Learn How to Use Feng Shui with Curtains and Window Treatments to Release the Healing Power of Chi in your Home...
Do You Think that Your Workload is Hampering Your Killer Marketing Activities?
Small business faces many obstacles in there growth, mainly due to lack of time to manage the business. This article explains how outsourcing can be helpful to ...
How to Track Your Right Career
Are you lost in the wilderness when it comes to choosing a career? Once, we knew the way. As children, we played at different ro...
Holistic Menopause
Menopause is a natural life transition experienced by every woman in the world. Embrace The Change!
|
Print this page