|
Author: Dean Phillips Article source: http://articlejoy.com/. Used with author's permission.
Google Inc. is suing a Houston-based company for allegedly clicking on sponsored links to fraudulently boost advertising revenues.
Google filed a lawsuit two weeks ago in Santa Clara County Superior Court in California against Auctions Expert International LLC. Google is accusing Auctions Expert of abusing the Google AdSense program, in which web publishers display Google's pay-per-click ads and receive a share of the revenues.
Auctions Expert joined AdSense in August 2003, according to the lawsuit. Google later discovered the alleged misconduct, terminating the contract between the companies and refunding advertisers, Google's complaint states.
"These clicks were worthless to advertisers but generated significant and unjust revenue for Defendants who were paid by Google as if the clicks were legitimate," the lawsuit states.
Google is seeking an unspecified amount of damages and restitution for the revenue-share payments it had made to Auctions Expert, according to the lawsuit.
Google spokesman Steve Langdon said that the Mountain View, Calif., company uses fraud detection technology to combat click fraud and protect advertisers.
"This lawsuit against Auctions Expert demonstrates the success of our anti-fraud system and that we will take legal action when appropriate," he said in a statement.
Talk about your all-time wimpy statements. I'm not impressed. All Google did was exercise its right to file a lawsuit. The same right any of us have. Somebody shoot off the fireworks. Woo hoo! That's some scary stuff right there!
I'm still waiting for Google to flex its considerable muscle. I want to hear a powerful statement from a powerful company. Something to the effect:
"Nothing is more important to us than our customers. They helped make us who we are today, and we will not let them down. We are determined to meet and defeat click fraud head on--no matter how how long it takes or how much it ultimately costs!"
But it will never happen. Why? Because despite its considerable power, Google is a lot like Michael Jackson in some ways. Let me explain:
At one time Michael Jackson was the biggest, most powerful star on the planet. However, as we soon discovered, he was also a wimp who was out of touch with reality.
I view Google the same way. Google is the biggest, most powerful search engine on the planet. But the way its handling click fraud is wimpish and shows it's out of touch with reality also. These are criminals we're talking about here. They're not afraid of a silly lawsuit.
Google needs to get with the program and develop a "gangsta" attitude. Hold a worldwide press conference and tell these punk click fraud thieves in no uncertain hip hop terms:
"Yo, dog, let me holla at you for a second. We are Google, yo. We are the biggest, baddest, most powerful search engine on the planet, yo. Peep this: Do NOT steal from us or our homey's, fool. Me and my posse have the means, the resources and the resolve to hunt you down like the punks you are 24, 7 and bust a cap in your ass! Peace...we out!" About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net
Visit his website at: http://www.lets-make-money.net
Real Estate Investment Requires A Team
Realestate investment isn't something you should do alone. Partners, you can do without, but a good agent, banker, and others should be a part of your team.
Downsizing in Organisations - The Real Truth
I've met and worked with many people in all sectors of the business world and found that the majority of managers and team leaders are spending too much of thei...
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual problem. It seems that a local television reporter in town known for his aggressive style of reporting ha...
Web Statistics for Dummies (part 1: Sales)
There are many different statistics for web site traffic: page views, hits, daily uniques, monthly uniques, etc… Which one should you be using? From my own expe...
Heres How: How To Get The Perfect Florida Condominium Rental
Heres how: How to get the perfect Florida Condominium Rental while enjoying your family vacation to Central Florida!!
10 Ways To Make Money With eBooks
Ask any internet marketing "guru" and they will tell you the same thing: "Sooner or later you will have to have your own product to sell." The fact is, the easi...
How To Record a Demo Cd
Since the advent of home computers, many people now have the equipment to record singers and musicians. The problem is that good equipment alone is not enough ...
HTML Editors 101 - Smaller Is Better
Microsoft FrontPage and Macromedia's Dreamweaver aren't the only HTML editors on the market. In fact, niche HTML editors from various independent developer off...
How To Win The War of Pay per Click Advertising.
Know how to get really highly targeted traffic to your site by the real cut method - Pay Per Click Advertising in a simple and easy way that really works for yo...
Get Down With OCP: Evaluating DBA Job Applicants in an OCP World
Evaluating DBA candidates can be difficult in the OCP world. Here's some tips to help you make the right choice.
Website Traffics: 10 Sizzling Hot Secret Phrases To Ignite Your Website Traffics
For many months after I put up my new website,
my traffic was low and sales almost zero.
Drop Shipping Your Way to Increased Profits
Drop shipping, is a system whereby you promote the products of a particular manufacturer, take orders directly, and the manufacturer/source handles all the inve...
Anatomy of An Ebay Scam - The 7 Warning Signs
Ebay has over 8o Million Registered Users. Over 60 Million Dollars Daily on average is spent on Ebay. It is no wonder the Scam Artists prey on Ebay and its me...
Speaking to the Press
If you get the hang of speaking to the press and you can establish a few good relationships, their contacts and outreach can be extremely beneficial to the mark...
How Do Secured Loans Work?
This article explains how secured loans work and gives tips on what to do before getting a secured loan.
Collecting Depression Glass – Where to Start
4 Simple Steps To Depression Glass Collecting...
A Quick Observation of the Low Class
We can all learn a valuable lesson about the types of behavior and attitudes to avoid like the plague, simply by observing the characteristics of people we all ...
Are You Doing the Good Part?
We are told what that part is and how to do! This article really explains what God says to do. Don't miss the good part...
Top Tips When Planning a Conservatory or Sunroom
Whatever task you undertake - from shopping to decorating - things always go better when done to a plan. Time spent in planning a project is time well-spent - ...
Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered ma...
What Kind of Leader Are You?
Compare your leadership style to that of an enlightened leader.
HP Digital Cameras - History and Beyond
HP has started making digital cameras only recently. However, the firm provides a one-stop-shop for all digital facilities. The company has made a large number ...
Guidelines for Web Page Optimization
Guidelines for web page optimization
Ethics in Advertising
What you see is not what you get.
|
Print this page