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Author: Deanna Mascle Article source: http://www.articlealley.com/. Used with author's permission.
You've heard a lot about how much writing articles can do for your internet marketing strategy. You now understand how writing articles can help position you as an expert in your field, gain valuable targed traffic for your web site, and quickly multiple your site's text links.
Now you have convinced yourself to take the plunge into article marketing and you have a few articles all lined up and ready to submit -- and you are overwhelmed by the sheer volume and variety of article directories available. It is easy to simply go with the big dogs and forget the rest, but that is a big mistake. You really need to have a 3-tiered article submission strategy. Select a couple of the big dogs, but also had some medium-sized directories and some smaller, newer directories to your list for regular submission as well. There are several reasons why this strategy can be much more effective in the long run than targeting the large directories alone.
The mega-directories carry a big punch in terms of link power and recognition. You can almost watch the reader numbers climb on your articles. But because they are so big they also get a large volume of submissions every day and your articles very quickly move from the top page of the directories new submissions list and even from the top page of the topic listing.
Medium-sized directories don't pack as big a punch as the mega, but their text link value is still strong and they usually have a solid reader base. They have been around long enough to build a loyal audience and clientele. However because they are not as big their submission volume is lower than the mega so your articles retain top billing longer -- and becoming a top article or top author may be an attainable goal for the part-timer.
Small and/or new directories usually don't offer nearly the level of power of their larger brethren, but a quick study will reveal whether or not the directory is regularly maintained and promoted -- and you know that will mean the link power currently exists and will grow in the near future. Also with new and small directories you can easily achieve top author status and your articles will stay at the top of the ranking longer -- they may well pass directly from "new" status to "top" status which rarely if ever happens at a mega directory.
That is my current strategy for article submission and I hope you found it helpful. Deanna Mascle is the publisher of the writing newsletter Word Craft Online. You can submit your writing to her Article Directory. She is also happy to share tips and advice for Writing On the Internet.
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