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Author: Michael Cheney Article source: http://www.macosx.com/. Used with author's permission.
It's true. Just think about it for a minute - the World Wide Web as we know it has really only been around for around 10 years or so. So everyone who already has a website and is getting business through it, or improving their business in some way by having one, is truly at the forefront of the web.
You are one of the early-adopters of this technology and although global Internet take-up is still rapidly increasing (around 800 million Internet-users worldwide the last time I counted) businesses that truly embrace the medium are few are far between.
So in years to come when everyone else wakes up to real the importance of the web they will look back and wish they had acted sooner - like you are doing!
"But Mike, I Don't Know How This E-Business Stuff Works"
Woah there, easy tiger! Let's just rewind a moment to when the telephone was invented. It came along and people saw the benefits of using it. It revolutionised the way people communicate with one another and shrunk the distance between customer and buyer beyond measure.
You will be familiar with the fact that this era of business is now referred to in history books as the Age of T-Business. Also - cast your mind back to the creation of the facsimile machine. Another great wonder of the modern world that could magically transmit paper electronically. Businesses the world over embraced it enthusiastically and the grand age of F-Business was born.
What? You don't believe me? Well of course you shouldn't and why should the existence of terms like E-Commerce, E-Business, E-Shopping, E-Procurement and N-E-oldnonsense be different? It is not E-Business. It is not E-Commerce. It is not E-Marketing. It is just business.
It is just commerce being done via another channel. It is just marketing your products and services in another way. Some customers will find you via advertisements. Some will track you down via word of mouth. Others will contact you directly using T-Business and others will locate you using the World Wide Web. Not E-Business - just business, done another way.
"So What You're Saying Is That I'm A Flag Bearer?"
Well sort of, yes. You are running out front trying and testing things first and enjoying the rewards of being the pioneer as a result. Embrace all the options the web and electronic communications offer you - why not bin your brochures and contact all your prospects by email without having to pay for a single stamp?!
Create an online shop and sell stuff while you sleep. Market your product to anyone on the web anywhere in the world. It's a global marketplace but only a fraction of the world's businesses are doing anything about it! Make sure you're one of the people in the right fraction! Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
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