After endless hours of writing, designing and programming your brand new web site is ready for prime time. You tested your shopping cart software and you made sure that all your external affiliate links have your affiliate id. You're making sure that you will get the commissions you deserve. This is a very exiting moment. You will expose your writing skills and your ability to design an attractive web site to the whole world. All of you who have a website know what I'm talking about.
Your web site is online and you're open for business. Ready to take as many orders as you can possibly handle. A day goes by and there are no orders. Another day goes by and there are still no orders. You give it a week. People need to warm up to your new business. Still nothing, not even a single visitor. Well, you are about to experience what thousands of webmasters experienced before. Nobody even knows that you are in business or what you're selling.
What is your first reaction to this? Submit the website to as many search engines as possible. We all did this before. It takes weeks, even months, before you appear on the major search engines and your ranking stinks. There are ways to achieve great success with search engine optimization. This is a very complex topic and I will devote another article series to this topic.
Ok, search engines are not the solution you're looking for. The only effective way to instantly create traffic to a brand new web site is through email subscriptions. Of course this is not a free ride, but there are many opt-in email lead providers who offer great service at a great price. My favorites are listed at the end of this article.
You're anxiously waiting for the first list of email leads, delivered by your leads provider. Also you made sure, that you are not spamming. The good news is that all the people on the list want to hear what you have to offer. You could manually send an email to every one of them. This works for a couple of emails, but you probably will get hundreds of email leads. The solution for this problem is called autoresponders. Autoresponders are email robots automatically sending out emails to a pre-defined list of recipients on your behalf. They're taking care of the initial welcome letter and send follow-up emails. My favorite autoresponders are listed at the end of this article.
Now you're on your way to unbelievable traffic to your web site, right? Wrong! What are all these people subscribing to? You are in desperate need of something you can offer to your subscribers. You might have a killer welcome letter, but nothing else. Most of your emails will never be opened, because they never passed the spam filters. The words you're using are not convincing enough to attract readers to your web site.
Worst off all, your headline is so lame that nobody even opens your email. Keep in mind, that most people are using free email accounts for their subscriptions. That's right! The same rules you apply for your own email habits apply to your prospective subscribers. Would you subscribe to newsletters or online offers with you primary email address? Of course not, you guard your primary email address like your bank account. Most free email accounts don't offer preview panels like you're probably used to with your Outlook Express email program. So the headline is your most important asset.
There are many reasons why you still not getting the results you're looking for. This is frustrating, but the name of the game is persistence. Learn as much as you can about effective marketing strategies. Apply proven strategies to your business. Don't try to reinvent the wheel. Stick to what's working for others to achieve the results you're looking for.
The topic on writing effective marketing emails is very complex and is definitely out of scope for this little article.
As mentioned before here's my list of great email services to supercharge your business.
Autoresponders:
- Getresponse, a free autoresponder with great service.
- TrafficOasis, an autoresponder with a fantastic email leads program.
Email Leads:
- ListOpt, pay per lead generator. Seamlessly integrates with Getresponse's autoresponder.
- ListBuilder, another pay per lead generator. Very high quality email leads. They even offer triple opt-in (three confirmation emails before address is send to you and you're billed for it, now that's quality!).
- PushButton leads; unlimited email leads for one low monthly fee. If you write a very deceptive ad for your newsletter, this will probably be the cheapest email leads you can get.
Armed with this knowledge and a killer newsletter for your product, you're on your way to enormous business success.
Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner.
Learn more about the concept of residual income at http://www.fl-home-biz.com or send a blank email to mailto:pdobler@getresponse.com
Co-Dependency and Food: Trying to Fill the Void Nice girls don't speak up. Nice girls take care of and support others. These are just a few of the messages girls often receive as they are socialized. Often in...
What is Botox and Whats the Use Botox is an injectable substance that is a medical grade form of the botulinum toxin, most often used to soften and relax forehead/scowl lines as well as crows ...
Advertising - For Small Businesses (Part 2) It's absolutely vital that your advertisement grabs their
attention and encourages them to read more. Many ads are
designed merely to create awareness of a prod...
Tips for Effective Weight Loss With a worldwide obesity epidemic upon us more and more people are desperately trying to lose weight. But how safe and effective is your diet? Here are a few ti...
Financing Collectibles for Fun and Profit If you came across the opportunity to capture the ultimate collector's item, could you acquire it? Many collectors miss the chance to get rare and highly desir...
Tips For Less Holiday Stress Holiday Stress? Some Tips For Having Less We all dream of having wonderful holidays. We start each day full of the spirit of the season. We look at the lovely f...
The Versatility of Actinase Protein Complex The ingredients list found on the back or side panel of every commercially available food product - with few exceptions - serves as the consumer's best starting...
Explode Your Business Explode Your Business With An Avalanche Of Hot Rabid
Customers, Clients And Future Clients That Are Hungry
For What You Have To Offer.
As A Caterpillar Just as the Caterpillar transforms into something beautiful, so can you. These ideas will help to simplify your life.
Easy Fall Propagation Techniques Fall doesn't have to be the end of the growing season for gardeners. It's a great time to root some cuttings for next year's garden. This article provides eas...
Customer Loyalty, a CRM Strategy What is Customer loyalty from a CRM strategy perspective? A discussion on the strategic aspects of Customer Loyalty
Performance Funds Mutual funds are doing more and more to discourage investors from leaving them and taking their money to a better performing fund. What does better performing m...
Mental Clutter- Is It Taking Over Your Life? Endless errands, projects, and lists to complete? Do you feel scattered and pressured to remember it all? Free yourself from mental clutter with tried and true ...
Four Tips For Clearing The Clutter Spring…. Fresh breezes through open windows, sleeping trees come awake with bright new leaves, flowers begin to bloom and the grass becomes green once more.
Print this page