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Author: Willie Crawford Article source: http://www.advertisingknowhow.com/. Used with author's permission.
Thirty years ago, I sold information via small classified ads in "ad-sheets" on how to make money teaching others how to make money. We sent out these packets of flyers called "Big Mails." We sent them to people who answered out ads and sent us the postage or a self-addressed stamped envelope.
One of the most prevalent plans back then sold for $1. It offered to teach you how to make one hundred dollars a day stuffing envelopes. This plan cost you a dollar plus a self-addressed stamped envelope. When someone responded to your ad, you sent them a sheet of paper telling them to run the same ad and do the same things that you were doing. You also included flyers for other brilliant plans in the envelope :-)
Fast forward 25 years, and I found myself in that same world transposed online.
They were the same because in both cases I found myself in a world where there were tens of thousands of people offering to sell others information on how to finally break free of the rat-race and create their own outrageously profitable businesses.
They were the same, because in both cases, most of the people marketing this information had never achieved any major success at what they were teaching.
However, things turned out drastically different for me the second time around. I was actually able to achieve my goals, and I'd like to share with you how and why that happened. I'd like to share with you, some of my major discoveries.
First, the how and why...
The how is that a small voice in my head said, "What you're currently doing is insane!" The incestuous marketing of "plans" that we're all "pitching" to each other just has us all "running around in circles." That small voice, that you hear too, said, "This is not the answer, so where is it."
Unlike many, I listened to that voice, stepped back, and looked around for those who appeared to have discovered "the answer." Then I made a point of studying and analyzing everything they did. I read all that they wrote. I attended live events to meet, listen to, and question them. Most importantly, I used my own power of observation to SEE who was "walking the walk," and who just "talked a good story, but wasn't there yet".
I very quickly discovered that those who had uncovered some part of the real secret CHARGED you for teaching it to you. They had hundreds of people clamoring to be taught or given a helping hand. So they used their consulting fees to see who was serious AND as a means of allocating their most valuable asset - their time. So I became willing to pay for the guidance of those who could really teach me.
One of the first things I was taught was that I needed a radical shift in my belief system of what IS possible. Our belief of what we can accomplish is framed by what relatives and those around us have done. We need to frame it in terms of what those who have accomplished much more have done.
That re-framing occurred as I talked to online millionaires and saw how they actually viewed the world and interacted with it. My mentors and coaches had me feed my mind information and proof of what was possible. They had me totally saturate myself in the material, to the extent that even now I listen to it on my MP3 player while out jogging... it takes my mind off of the pain :-)
Here's the most significant discovery I made about what's happening in the online world... The real money online is being made by those selling real world products that solve problems.
The real money online is being made by those who educate their markets and then make it easy for them to buy. That's the most effective sales technique. Teach them and in the process bring them to the conclusion that your product is the only logical choice.
It's a FACT that people use the Internet to research topics of interest and to comparison shop. Then they often buy the item that they've researched offline. If your website is the one that educates them, and helps make the research easy, they'll flock to your website. It's that simple. While there, they may purchase the item of interest from you :-)
Another point that many online marketers are really missing is that people go online to buy ordinary tangible things! When one of my friend bought an motorhome (sight-unseen) over Ebay, that shocked me. When I heard that over 5 BILLION dollars worth of vehicles are sold over Ebay annually, that enlightened me.
People love to shop, and they get tremendous pleasure out of buying things for themselves and their loved ones. Offer them what they're looking for and they'll purchase it from your website. They purchase everything from cars and clothing, to computers and software, to books, to pet supplies, to vitamins and supplements, to flowers, and even houses over the Internet. If you're offering these items, in the right way, you will do very well!
If you need proof of what I have just stated, read the book, Success Alert. It was written by my friend, John Evans, who interviewed over 60 people making up to eighteen million a year doing just what I described. Grab a copy today and devote an evening to absorbing the knowledge and business wisdom contained within these in-depth interviews. Get a copy from: ==> http://WillieCrawford.com/finally.html
The very powerful examples in this book will make a believer out of many. They will show you how people are quietly making millions providing people with tangible products that they WANT.
This book won't totally solve the problem for everyone. There will still be those who will say, "Yeah, they did it, but I can't." Some even go as far as to imply that God doesn't want them to succeed in a big way. They believe that they are intended to suffer and never break out of the struggle.
Listen - we live in a world of unimagined riches! There is more than enough to go around. What keeps most of us from getting those things we want is that we aren't open to receiving them. I don't want to get mystical or anything, but every major religion, and way of thinking in the world, teaches that if you ask you will receive. There's just a correct way of asking that we often don't understand.
A good course for drastically shifting your thinking of what you CAN accomplish and what this world will give you is by Dr. Robert Anthony. This couse was life-changing enough that I devoted a full week exclusively to studying it when I first discovered it. Grab a copy, and begin to understand many things in a totally different light by visiting: ==> http://eliteinnercircle.com/reports/c/6E
So... it takes offering the right products...things that people want. It also takes believing that you can do it enough to really go for it. For many of us, it also takes proof... we need to see examples of people doing it.
All of these are right before you. That's why I needed to have this talk with you. I'm a little confused at to why so many refuse to see what is so obvious. I'm a little confused, but not totally confused. I acknowledge that some people "deep down inside" don't want success. They're afraid of it, or don't believe that they deserve it.
If you want to know how to actually build a thriving online business, I've just revealed it to you. I speak with numerous shining examples of those doing it EVERY week. They share with me things that I can probably never share with you directly. I treasure their confidence and that's a part of why they open up to me so. I've probably already shared too much... we'll see if THEY stop talking to me :-)
Copyright 2004 Willie Crawford About The Author
Willie Crawford has been teaching others how to build an on-line business since late 1996. Frequently featured in radio, magazine and newspaper articles and interviews, Willie teaches the average guy what the top marketers are doing but seldom talking about. Willie provides detailed how to information in his newsletter, through his personal coaching, and at his annual how to workshop. Subscribe to Willie's free course at: http://williecrawford.com/
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