|
Author: Diane Hughes Article source: http://lilengine.com/. Used with author's permission.
It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. And Google is still issuing periodic updates as we speak. No one can say for sure whats going on or what to expect. One thing is for sure... unless you want to get bamboozled by Google (again!), youd be wise to take action to prevent it now.
So many people were screaming (and still are) about losing tons of business due to Googles updates. Some have reported 30%, 50%, or even total losses. What can you do? After all, youre at the mercy of Google, right? WRONG!
Why Do Rankings Keep Changing?
Google, like many other engines, changes its algorithm (formula for calculating who ranks where) from time-to-time in an effort to filter out spammers and deliver the most relevant search results possible.
Google has had updates since its very beginning. But now, depending on which theory you choose to believe, they are making more advancements that require more updates. This means, even if you rank at #1 this week, you might not make the top 30 next week.
How Do You Protect Yourself From Updates?
Diversify! It is never a good idea to have all your income generated by one source. You wouldnt depend on having all of your retirement savings from one source (thats exactly why mutual funds are so popular), and you wouldnt have all of your money in one bank. I mean, really! What if that one source went under? The same principle applies to Internet marketing.
While search engines are a phenomenal way to drive traffic to your website, they are most certainly not the only way. In order to ensure you are protected should Google (or whoever is the next "big" search engine) change their formula yet again, you need to create a diversification plan.
Think of all the outlets that reach your target audience. Investigate each one to see how feasible it would be to market your site through those channels. Then implement a plan that includes several advertising avenues (including search engines) that - as a whole - generates as much (or more) business as you originally received from Google. That way, should one of these channels go down, your business would only be slightly affected.
Dont stop there! Twice a year youll want to go over your plan and be sure that everything is working, as it should. If one outlet begins to dwindle in its response, look into finding a replacement. This way you are never taken by surprise.
Once you have your diversification plan working for you, you will be in a much better position to be rest assured that the business you receive will be there for the long haul. You will also feel more comfortable that no one organization can cause the tremendous damage Google has caused and could cause again.
Copyright 2004 Diane C. Hughes * ProBizTips.com About The Author
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane
Anti-Spam Software Case Study: Pacesetter Claims Service
When catastrophe strikes, many insurance companies tend to get flooded with new claims and spam in the email inbox is the last thing they want to deal with...
The Advantages of an Online Payday Loan
Many times people associate payday loans with lower income individuals. It might surprise them to know, however, that people of all income levels, genders, prof...
Adaptogens for Life - The Science Behind the Discovery of Adaptogens
Modern civilization has produced an unusually stressful environment to humans and animals, with extreme high demands on our physical and mental abilities. The l...
What You Need In Motorcycle Sunglasses
Motorcycle sunglasses need to be tough as well as high quality.
Food and Metabolism
Food and metabolism stick together. A fat burning diet including green tea and protein is great, but what about alcohol?
What is Commitment?
When I married my wife I committed myself to her welfare, both physically and emotionally. She put her trust in me to provide for not only her but for our child...
Food Additives: Safety versus Health Maintenance / Prevention
Many so called health supplements/products that contain additives can be shown via sound research to be beneficial over time. That does not mean the last word i...
Great Questions
Questions you should ask before you hire an investment advisor.
Dog Obedience Training
Dog obedience training begins with the owner. There are several tips to keep in mind before starting any dog obedience training.
Traffic Exchange Primer
Traffic exchanges are everywhere. A traffic exchange is a clever way to get hundreds or thousands of visitors to your website. The concept is very simple and ...
Tai Chi, NOT Chai Tea!
What you should know about the art of Tai Chi...
Dont Skip Home Inspection Before You Buy
Home buyers should spend the time and money to have a professional certified or licensed home inspector do an analysis of a home's structural components and ele...
Why People Resist Us
Resistance is misunderstood. Consequently strategies for dealing with it often fail to address the issues that could turn opposition into support.
Bankruptcy - The New Scarlet Letter
Avoid bankruptcy, at all cost, and only as the absolute last possible resort should you file Chapter 7 or 13. Weigh your decision carefully. I recognize there a...
Strategies for Eliminating and Managing Stress
Got stress? Get relaxation and coping tips...
Delightful Defrazzlers
Use those small, quick moments in your day to give yourself a mini-spa!
7 Steps to Prepare You for The Local Search Bonanza
At One Time Local Searches were reserved for services like City Guides and Online Yellow Pages. But the BIG 3 (Yahoo, Google and MSN) have all jumped into the...
Lets Talk About Vaccines - Everyone Else Is!
Vaccines are necessary for the health and wellness of your pets. Too many vaccines are not necessary. How can a pet owner know what to do?
Moon Phase Lesson Plan For Elementary-Age Students
How do you create a moon phase lesson plan for young students? This article describes the concepts you should teach and provides some valuable tips.
Who are you?
Who are you?
Things to Know About Credit Cards
A credit card is a card that allows you to borrow money for paying your purchases but bound to a certain limit. At the end off every month either you have to re...
Tips on Buying a Dog
This article shows the important things to look out for when buying a dog.
Web Advertising: Its All About the Click Thrus!
Its All About the Click Thrus explains how to measure the effectiveness of web advertising and reveals what type of results to expect from different types of ad...
The Power Of Charisma
How to tap into the Power Of Charisma in you...
|
Print this page