|
Author: Lance Winslow Article source: http://www.geocities.com/. Used with author's permission.
The VIP databases are fun to create and can be an excellent source for your small business. You say; VIP database, "what is that; who would I put in it?" It will contain things like mayor, city council persons, city managers, service club board members, campaign contributors in previous elections, human resource directors, P.R. directors and presidents of large companies, etc. And anyone who's anyone in your market or trading area should be put into your VIP database for easy reference. We recommend using a Microsoft Excel Spreadsheet as a format.
To insure accurate information you will need to call the presidents of all clubs and introduce ourselves. By clubs we mean the Rotary, Kawanis, Lions, Elks, Optimists, Soroptimists, Genealogical Society, New Comers, etc. Then jot down all of their annual and or big upcoming events they have planned, their basic mission, big projects, weekly meetings and club contact names. Presidents of clubs love to talk about all the great things they are doing. They'll talk your ear off. So listen. When they are done talking, you start talking, volunteering and telling them about your services or products and thus you become a resource for them to do good in the city. They will pretend to care for ten to fifteen minutes and then give you the names and phone numbers of their club officers and various committee heads. These go in the VIP database. It doesn't take much to get yourself invited to a meeting or two.
Most local politicians are listed in the white pages. They usually have an answering machine and don't pick up the telephone. They want to look accessible, but it's all a facade. Half of the local politicians return phone calls and the others don't care unless you are a contributor to their re-election or you are a VIP. You need to make contact with them and tell them of your pro-active approach in your business to be a community based business and you want to help.
As your database gets bigger you will see the value and the simple meeting of all these folks will start an insider buzz and it will bring business your way as you tap into the community that supports you. Think about it. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Self Publishing Era: Digital Publishing Tears Down Walls With the advent of digital publishing, traditional publishers are forced to reorganize and take this new threat seriously.
Delegate to Accelerate Success (How to Prepare Yourself and Others for Success) Learn how to delegate to achieve more success and develop others.
Management, Balance & Time - 10 Tips for Managing Overwhelm in your Business How many of us have been in a position where we have more to do than can realistically fit into one day, or week. So we spend all of our time feeling rushed, b...
Review of Ezine Announcer The most critical piece of software in my article submission arsenal is EzineAnnouncer. I've been using EzineAnnouncer, developed by Jason Potash, for ten mont...
Weddings - You Are Not Who I Married Yesterday Find the time to start loving again, you will love yourself for it and so will your husband/wife.
Measure the Response of Your Advertising Campaigns by Using Promotional Products For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet. Most companies today are forced to in...
Thinking of Buying Hits To Your Website? Think Again! "Generate 30,000 Targeted Hits"; "Email 2.5 Million Daily"; "Submit Your Ad to 3 Million Classified Sites"... I could fill pages with those promises. When I sta...
5 Tips on Establishing Yourself As An Expert In Your Community Become an expert in your community to attract patients.
Ten Sure Fire Ways To Lose Bidders When you realize the cost of placing an auction includes everything from auction site fees, cost of electricity, internet access, your time, and other auction m...
Free Money Saving Auto and Home Loan Tips Some basic but sually forgotten loan tips that can hlp save money on your auto and home loans.
The Truth About Network Marketing: Debunking the Myths Just as various sorts of business opportunities continue to sprout like mushrooms on a rainy day, so do misconceptions about network marketing abound practicall...
Realistic Investing Expectations Over the long term stocks have provided us with great average return results. But this average return masks a great deal of volatility, because returns have flu...
Auto Insurance Basics Most people only think that insurance is something they need so they can get their registration and tag so they can drive. It is something that they need becaus...
Stress Can Create Symptoms of Attention Deficit Disorder What is the relationship of stressful lifestyles and Attention Deficit Disorder as diagnosed today? How can chronic stress create symptoms found in ADD and hype...
Inactive Alert: Essential Proteins for Sedentary People While the value of protein in diet has been accepted and promoted within the athletic community, it has been less well disseminated within the very large sedent...
Used Car Auto Loan - Tips on Financing Your Used Car Here are some tips to financing a used car.
Overcoming Wedding Jitters Wedding Jitters are very common. Being the center of everyones attention can be stressful!
How To Profit Using eBays Saved Search Feature This is an eBay tool that I use every day to locate products that I can buy and resell or buy cheap and keep for myself and my family. And the great news is you...
Relationship Advice: Your Language of Love Have you ever noticed how some people feel most loved when talked to while others like to be held? Here's how to figure out you and your partner's love language...
The Cool Down - Recover Faster & Avoid Injury! The correct cool down procedures will help you to recover faster and avoid injury. Keep reading to see real life examples of professional cool down routines.
How a 1031 Exchange Works A 1031 exchange can be a great benefit for investors. Learn what they are, and how to easily overcome some obstacles to use this tax deferral to your advantage.
Marketing Your Home Business through Newsletters Describes marketing your home business using newsletters to achieve sales and subscribers.
Make Your Own Brown Sugar Body Scrub To promote radiant, shiny skin tone it is advisable to exfoliate on a regular basis at least every 15 days. It removes dead cells and clears your skin. You'll l...
Ceiling Fans Look Great and Save You Money Save money when it comes to cooling your home. Find out why ceiling fans are popular and how they can stylishly decorate your home.
|