|
Author: Rony Perry Article source: http://www.msjsoftware.com/. Used with author's permission.
In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.
The Idea
Celebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines. Thousands upon thousands of users everyday search the engines to find the latest info.
The idea is to build mini sites that target this market.
We call these "pop surfer" sites.
It sounds a bit far fetched at first, but with a little strategy, these "pop surfers" can help sell our products - NO MATTER WHAT WE SELL, or at least generate a decent amount of qualified traffic.
To get an idea of the type of traffic, have a look at these sites:
http://buzz.yahoo.com
http://50.lycos.com
http://www.wordtracker.com
http://www.google.com/press/zeitgeist.html
Look at the terms in these lists. I'm sure you recognize most of them, as they are an indication of what and who is "happening" right now. Also, keep in mind these sites (Yahoo, Google, Lycos, etc.) are among the most visited sites on the net.
The "Pop Surfer" Mini Site
The first step is to develop a "pop surfer" mini site (or sites - the more the better). It doesn't have to be the greatest or prettiest site ever created. Don't put as much work into it as you would your primary site. The key to these sites is to get the popular names and terms on the page so the search engines can find and spider them.
When developing your "pop surfer" page, keep in mind that you want a page that will 1) get into the search engines, and 2) grab the pop surfers' attention while they are searching for their favorite artist, news story, etc.
The Strategy
After we have our "pop surfer" mini site(s) built and listed in the engines, how do we use it get customers to our businesses?
There are two models that we will call the Indirect model and the Direct model. Each approach has it's own advantages and uses. In one model we "indirectly" target the "pop surfers", and in the other model we "directly" target them.
The Indirect Model
This model gives us the most qualified visitors. In this model, we utilize the power of traffic "exchanges". After we start getting our share of "pop surfer" traffic, we use the exposure ratio from these "exchanges" to drive qualified, targeted visitors to our primary business site.
This works because exchanges allow us to target our visitors. When signing up for an exchange you are usually asked what category you want exposure in. They often give you a list with such categories as Health and fitness or Business Opportunities. This gives us control over where we want our primary sites' information viewed.
Some exchanges have a 1:1 ratio where one exposure on your page is worth one exposure on someone else's page. Others use different ratios such as 2:1 which gives two exposures on your page for one exposure on someone else's.
There are several types of exchanges. The more popular ones are:
Banner Exchanges, which gives banner exposures in exchange for placing other banners on our site.
Exit Exchanges display your whole website, usually as a pop under window when a visitor leaves your site, in exchange for your site being displayed (as an exit pop under window) on someone else's site.
The most powerful, however, are:
Opt In list exchanges. These are special, because in every marketing circle, the number one rule for promoting your online business is to obtain an opt in list of subscribers. Opt in exchanges deliver the most targeted, and qualified visitors we can get with the exchange model.
How they work is when someone enters or leaves your site, a list of newsletter, or business opportunity sign up forms are generated in a small unobtrusive window. When that happens, your newsletter or biz-opportunity is listed on someone else's website - IN THE TARGETED CATEGORY THAT YOU CHOSE when you signed up.
Put the exchange code(s) on your "pop surfer" sites, and take advantage of the traffic.
The Direct Model
The direct model is more of an indirect approach in that we may not necessarily use the "pop surfers" for our primary business but we can still profit from them.
How?
One way is by utilizing Pay Per Click. Not pay per click in the sense that we bid for our sites' exposure in a search engine, but Pay Per Click in the sense that we place listings on OUR sites and GET PAID for having them there. Every time someone clicks a result in your page, you get a percentage of the bidding amount for that click. If you use pay per click strategically, it can be very profitable.
Merchant affiliate programs work well also. Amazon.com, for example, sells books, music, toys, and more. They let you place their products on your website, and you get a percentage when someone buys from you.
Several other merchants work the same way. Do a search for merchants who sell CDs, books, video, toys, or clothing, and have an affiliate program. There are many out there.
Finally, you don't only have to look for affiliate programs. If you have a business or product that you think might cater to popular culture, target the "pop surfers" directly!! For instance, if you print T-shirts, you could probably sell some with hottest stars' faces on them.
Do your research for your pop surfer page topic. You can bet that if a celebrity or topic has recently made news, the traffic is sure to follow. Rony Perry is an internet marketer with a B.S. In Computer Science. He maintains websites on various popular topics.
http://www.fasbnet.com/celeb/
How You Can Improve Your Creativity - What You Need to Know
Most of us were very creative when we were children. Then as we grew up, many of us lost the ability to tap into our resources to come up with fresh, innovativ...
Great Questions to Ask Your GP or Midwife During Pregnancy - 50 of Them in Fact
Great questions for those yet to be pregnant, already pregnant and those who've had a dozen children.
Diet Pills And Safe Weight Loss: A Quick Guide To Diet Pills
When considering short term use, the benefits of weight loss may include improving overall health and lowering the number of health risks one faces when overwei...
Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2
Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to bu...
Increasing Employee Retention Through Employee Engagement
This article examines the relationship between employee engagement and employee retention. Most companies already know that wages and benefits are important to ...
3 Secrets to Landing a Home-Based Position
Landing a telecommute position isn't easy. Finding them in the first place is like looking for a needle in a haystack. Then, when you finally do find one that l...
Four Roadblocks to Persuasive Communication
If you think writing compelling online copy is someone else's responsibility in your organization, think again.
Active Listening Skill Tips for Interviews
During a job interview, a potential employer asks, "Can you take on more than one project at a time?"...
Reasons to Ditch Your Guitar Pick
Are you tired of your guitar pick?
How To Write An Effective Ad
How do you create an ad that gets attention, create interest, curiosity and generates a steady flow of inquiries and phone calls?
More Computer Consulting 101 Hiring Tips (Part 2 of 2)
Does your company need to retain the services of a competent computer consulting firm, but you have no idea how to really evaluate "competence"? In the first pa...
Bad Credit? Qualify Yourself For A Zero Down Mortgage Loan
I decided to write this article today after closing a home purchase loan for a couple that had some major credit issues. They got into the house with ZERO down...
Forex2u Forex Strategy On Successful Forex Trading
Forex2u Forex strategy on successful Forex trading.
E-zine Promotion: 10 Smart Reasons To Charge A Fee For Your E-zine
You publish an e-zine, you may consider to start
charging a fee.
Uniforms
Direct Answers - Column for the week of May 31, 2004 I am concerned about my daughter, "Julie." She is 16 and a junior in high school. She gets fair grades, d...
There Ought to Be a Law
The 'Land of the Free' is teaming with individual rights for citizens. We have the right to say what we want, do what we want, be who we want. Or do we?
The Low Carb Diet F.A.Q.
An overview of low carb diets such as Atkins. Learn how it all works and what the potential side effects are.
Article Marketing: Danger Signs
Not all article directories are worthy of receiving your high quality articles. Matt shares his standards in selecting which types of directories receive his ar...
Safety First - Five Reasons to Hold a Routine Safety Meeting
Workplace safety is important to all businesses for ethical, legal and financial reasons. Keeping employees safe from injury is the right thing to do, it also k...
Creativity and Innovation Management - Motivation
Motivation in creativity and innovation is more important than personality traits. This is like possessing high intelligence - one must be motivated to improve ...
Goal Setting and Interviewing
Do you want to "hit your interview out of the Park?" This article will give you rules for going on an interview, what to during the interview,how to review the ...
Website Ranking Key Words Things to Think About Before You Start Designing
I designed a website once for streaming audio, this was the key word I was to use streaming website audio, this sounds like a good key word phrase or is it!
Muscle-Building Exercises and Growth-Boosters
I have 'emerged' some subtle bodybuilding techniques that infuse rapid muscle-growth to any trainee. You see, the "factor of top intensity levels" in combina...
Can We Really Get Rid of Cellulite?
Explores the best ways to treat and get rid of cellulite. Offers tips and suggestions on how to successfually get rid of cellulite with cellulite diminishing p...
|
Print this page