|
Author: Judy Cullins Article source: http://www.novalearn.com/. Used with author's permission.
Does your business have a Web site? Have you missed the idea that it can be your 24/7 virtual marketing machine? Do you wonder how it could bring you minions more customers and clients to your "brick and mortar" location?
The biggest mistake local businesses make is not using the Internet to let potential customers and clients know who they are, who they can be by offering valuable content to attract them back again and again, and why they are the first choice over their competition.
Did you know that many of your local potential customers will Google your Web name or your name to see what you offer and how you may be their choice over others? Today people are much more Internet savvy. You need to speak to them.
Building traffic to your Web site to market it needs you to install proper content and sales messages on it as well as other tried and true Online promotion methods such as submitting articles and creating a blog.
FACT: You have only 10 seconds to attract your potential customers and get him to stay long enough to show them your business is his best choice.
How's your Web Site Doing?
Take the "Check and Correct Quiz" below to see if your Web site measures up. After your input what you don't know will be clearer. If you want your Web site to be more effective, stay open and learn how they can put more money in your checking account each month.
Answer these questions to see if you are on track or need a professional partner to help you get the necessary marketing language and content on your site to bring targeted traffic. Realize the spiders of the search engines comb sites daily looking for good key word, free information, and power writing sales content.
Did You Know Your Web site Needs...?
_____1. A sales letter (short or long) for each product or service you offer. You need to give your visitors a reason to buy from you.
_____2. Benefit driven headlines on your home page to attract people to your sales messages. Drop your announcements because they bore. Make your visitor's mouths water, their skin tingle, and their eyes receive a positive picture of how they will be after they use you. Make your headlines on your home page and in your sales letters sizzle and seduce to get them to call you and come to your office.
_____3. Testimonials from former clients and customers
_____4. Less bio and credentials on the home page because your customer wants to know "what's in it for me?" Put this information on your Contact or About Me page.
_____5. Less telling and more engaging the visitor to stay (they leave immediately if they don't see benefits and valuable content that answers their concerns). Forget the brochure-style home page.
_____6. A preplan naming the top two to three focuses you want to attract customers to, who your target market is, and your Web site's contacts and money goals.
_____7. Much more "You" centered information such as benefits or short tips and articles
_____8. Acknowledgement and answers for your visitor's concerns, problems or challenges. These hook your Web visitor to pick up the phone to call you.
_____9. Proven strategies that get people to your site to include writing and submitting short articles to other Web sites and ezines, exchanging links, a blog page for your customer to interact with you and get questions answered, and many more.
____10. A willingness to take the time and spend the money to make your Web site work. Without this, your site will languish with inactivity.
When you don't know what you don't know, your site just sits there with no one to play with. Your brick and mortar business sits there too. Now that you do know more than you did, take a leap of faith and know that you too can learn how to make your Web site shine and bring people right to your business address. Find yourself a good professional Internet marketing person, read books on the topic or take a teleclass or seminar to boost your skills. Partner with a professional who can make your journey so much shorter, with fewer mistakes, and help you enjoy your business more.
Judy Cullins ©2005 All Rights Reserved. Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com/opt-in.shtml and over 170 free articles.
===============
Email her at Judy@bookcoaching.com.
Phone: 619/466-0622 -- Orders: 866/200-9743
Are Managerial Controls Pulling Down Your Growth
Managing a new and growing business requires a vision far beyond what the average manager can even begin to comprehend or understand. This vision may be the ing...
A Heat-scar Named Desire
We have made sex more about recreation than relationship, and heat-scars abound as more and more get caught in the web of deception that chasing desire creates....
Different Types of Bad Credit
Bad Credit does not mean that you can not get a loan it might just require a little more research. It could depend on what sort of Bad Credit category you fall ...
Dont Trade Rights for Security
In the wake of 9/11 and subsequent terrorist attacks around the world, there is a real temptation to allow the government to take away some of our most precious...
Publicity From Thin Air
In the real world, it's not always so easy to generate
real news. There are only so many hot new products or
breakthrough achievements with which a business ca...
The 7 Points of Do-It-Yourself SEO
Ever wondered how to go about optimizing your own website without the expense of paying professional SEO fees? This article spells it out in 7 easy points, writ...
7 Shopping Tips For Smart Affiliate Marketing ROI
A quick guide to finding the best advertising tools for affiliate marketers.
5 TIPS for Home-Based Business Entrepreneurs
Have you ever heard that only a small part (5%) of 'all' Home-Based Business entrepreneurs achieve success?
Get Free Cosmetic Samples Just for Completing Offers
The article explains how to receive free trial offers including cosmetic samples.
What Diet Plan Is Best For Losing Weight?
The answer to the title of this article is "none." That's right, no diet plan on its own is very effective for permanent weight loss. You can stop reading right...
Hot Air Balloon Rides in Florida
There is something very magical about taking a hot air balloon ride in Florida, watching the sunrise as you float serenely over orange groves, lakes, fields or ...
Reducing Your Pain In Childbirth
Have you ever wondered why some women have pain in childbirth and others do not? Understanding how to reduce fear will actually decrease or eliminate your pain...
The Latest Trends in Interior Decorating for Your Home & Office
Don't know how to decorate your home or office space with flowers? We have some great interior decorating with flowers ideas for your home and office. Create th...
Useless Resume Objectives
What's wrong with an objective on a resume? The problem with objectives on resumes is that a typical objective is self-centered and self-serving; therefore, it ...
Selling Globally Through a B2B Exchange
Participation in B2B Exchanges is increasingly becoming one of
the fastest growing marketing methods for businesses looking for
augmenting their client base be...
10 Tips for Would-be Entrepreneurs
We all make mistakes. That's how we learn.
Consider these 10 Tips for Would-be Entrepreneurs:
A Diamond Anniversary Ring – The Perfect Way To Seal Your Love
Diamond anniversary rings are perfect to cement and celebrate a commitment that you both made in the past, soemtimes a long time ago.
Presentation Skills - Keeping the Blackberries at Bay
The key to successful presentations lies in the ability of the presenter to bond with the audience through the use of proper eye contact. Read more to discover...
To Be Or Not To Be, Visible That Is...
Do you go through life feeling like no one can see you or hear you? Do you feel self conscious when going out in public? Are you ready to step out of old limi...
How To Write A Profit Pulling Article
Having an article published is one of the fastest and easiest ways to build your credibility as an industry expert. At the end of the each article you are given...
Road Warrior At Risk: The Dangers Of Ad-Hoc Wireless Networking
A wireless Ad-Hoc network allows you to communicate with
other wireless Ethernet systems without using a wireless
access point. It's kind of a peer to peer co...
Reduce Asthma And Breathe Free
Asthma can be a serous and often frightening condition that is typified by a tightening of the chest, wheezing and difficulty breathing. Asthma is made up of t...
DOUBLE HIGHWAY The Dual Importance Of Online Traffic
If you're wondering why your sales rate lingers in unprofitable levels, you might want to reexamine your marketing strategies. Chances are, your site is not in...
What to Look for in Display Graphics and Trade Show Graphics
Display graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually printed on paper, vinyl or fabric using a "large f...
|
Print this page