I spend a fortune on SEO and now I am #1. If there are 976,840 businesses like mine on the internet, why is that I am # 1?
Am I the only one who cares about being #1? Are 970,000 other business owners stupid? Are they all so poor they can't afford to bid? Am I really #1? Why is it that the next 3 listings just below mine are not the sites of my competitors but listing for directories? Is it really possible that I am the only one who understands search engine optimization? Or...
Maybe the the other sites have all the business they need, maybe people are finding their sites by specifically typing in their web address because someone told them to check it out. Maybe their web address is bookmarked on their clients computers. Maybe just maybe, their business came first and the website followed. Which came first the business or the web site?
The search engines are charging me for everyone who peeks in my store window whether they purchase or not. I focus my advertising budget on getting internet traffic but in fact most of that traffic does not translate into business. In addition, the clients I get from the internet show no loyalty at all. Here today.. gone tomorrow.
What is the point of becoming # 1? Volume of hits or volume of sales?
It is crucial that those starting internet businesses understand marketing, not just SEO.
I use about 75 different websites on a regular basis, but I have visited about 475,000 (including those who used tricks & programming to get and keep me at their site). Of the 75 that I use on a regular basis most are businesses that I used prior to finding their internet address; phone company, gas company, bank, stores that I shop at on a regular basis, etc. Many of the other sites I have bookmarked, I use for their free services but have never purchased anything from them. This includes games, internet tools etc. Then there are about 10 sites that I actually found as a result of a search engine and actually purchase from them on a regular basis. 10 sites out of 475,000 + sites that I have seen.
I think that it is crucial for net-preneurs to understand that the internet is not a marketing solution it is a marketing tool. It is a tool to market a business that has great customer service, quality products, and pricing to match. Marketing your business should start with marketing to family and friends, your neighbors, and local customers and then move to include a website to enhance customer service. Your primary goal should always be to gain customer loyalty and to have enough business to keep you happy but not to try to get 1000's of clicks from people who are surfing the web. Look for Coke.com under soda, or soda pop, or carbonated beverages, or cold drinks. They are not even in the top 50. But look for them under Coke and there they are! #1! Look for them under Coca Cola...there they are #1. The business came first!
Parvo in Dogs Parvo is a serious viral disease that can be deadly even if treatment is given. So, to protect your puppy from contracting pravo you need to have your puppy vac...
Advantages of Bahamas Packages For many people, the Bahamas is a dream vacation site, inviting travelers from all over with its white sandy beaches and crystal waters. To make the vacation ev...
Home Equity Loans Can Provide Cash in a Hurry Your home doesn't just give you shelter from the elements. It can also buffer you from financial storms, by absorbing the blow from unexpected events like illne...
Small Business Tax Deduction - Write-Off Bad Debts Practically every small business has receivables that it cannot obtain from clients. If your small business doesn't have any such receivables, consider yourself...
Self Identity: Who Are You? We have a sense of who we are, and we tie that to the things around us. This causes us pain. Learn to recognize what you are not, and to suffer less...
Master Your Destiny Do you have a goal for the future that you would love to achieve but just can't work out how? Well, you can succeed. Believe and it will happen!
How? Well read...
Buying an RV - The Dealer is Not the Enemy A humorous yet informative article about buying an RV from a dealer. Information about purchasing, trade-ins, financing, warranties and more is covered.
Success Without Whining About Doing Your Best In the film 'The Rock', Sean Connery takes a dim view of those who claim to be 'doing their best'. He comments grimly: 'Losers always whine about doing their be...
Sustainable Weight Loss Through Conscious Consumption We're really kidding ourselves about what, why and how much we are
eating and drinking. And it's killing us. When we practice conscious
consumption we inevita...
The Growing Market for Scales Although many people prefer not to step on them, there is still a large market out there for scales to monitor weight. From the medical scales at the doctor's o...
Bad Credit? No Credit? Yeah, Its a Problem. Many companies use the slogan "Bad Credit? No Credit? No Problem!" The truth is that it is in fact a problem and there is no easy way to correct it. It take...
The Death of Potential While reading my latest book on politics and economics, I came across a reference to a bible story called "Parable of the Talents'. In this story three servant...
Is The Internet the Ideal Marketing Medium? The internet has grown explosively in the ten or so years that it has been in widespread use,and internet marketing has grown along with it. Many people would ...
5 Tips to Reduce Holiday Depression While war and poor economic conditions begin to affect people all over the world, more and more people suffer with depression. The more we focus on news events ...