|
Author: Cherie Davidson Article source: http://www.activepro.com/. Used with author's permission.
#5 User Satisfaction: Learn what your visitors and site users do and do not
like about your site. Using a good reporting service allows you to monitor
your pages individually to see what pages are clicked on first, the most
popular pages, duration of any given visitor's time viewing a page (visit
duration), and what pages send your visitors off your site (exit pages).
Once
you have this valuable information, you can make your site more enticing
to your specific target audience and keep them at your site longer. You can
tailor content for enticement, better sales, offer friendlier information, etc.
When you know for sure what does not work, eliminate it. When you know
for sure what works, use it to satisfy your visitors and turn them to repeat
customers!
#4 Site Function Improvement: Track and correct any issues or defects you
detect within your site. Through good reporting you can monitor for trouble
spots page by page. This is where your visitor's browser types, screen
resolutions and operating systems become very useful information.
Optimize your site to view beautifully for the types of equipment and
browser versions that your visitors use. Guesswork is eliminated!
#3 Marketing Effectiveness: Improve your marketing efforts and eliminate
wasted time and money. Monitoring your site statistics through a good
reporting tool set allows you to see the effectiveness of your keyword work.
This is especially a money-saver for pay-per-click advertising, but just as
important for no-cost search engine optimization (SEO) strategies. You can
see the list of search engines and Website links that send you visitors;
watch the keywords visitors are using to search for you; and see what
marketing strategies are not working for you by their lack of linking traffic to
your site.
#2 Work Your Business With Accuracy: Understand exactly what your
target user wants in your site content, determine your business marketing
needs, improve your return on investment (ROI), drive customers to your
virtual front door, enhance their experience, and promote a higher rate of
repeat customers. Web analytic tools give you the opportunity to "tune in"
to your potential prospects and customers as never before. Today's online
tools give business owners outstanding -- and instant -- advantages for
management and growth, with a greater potential for direct conversion of
visits to sales than offline. These are advantages any savvy business owner
can not afford to ignore!
And the most basic and important reason ...
#1 Accurately and Dynamically Track Your Traffic: Bottom line is, you have
a business Website. You need customers. To get customers, you have to
have traffic. All your efforts to capture attention will do you no good if you
can not see what works and what is a waste of time. You need to know if
you are drawing the right target market to your business. What good is
pulling in 15,000 people who are allergic to your product or can not use
your service? You know the answer! Web analytic traffic reporting lets you
focus your efforts and increase your percentage of buyers within your
visitors, and make more sales.
Whether you rely on search engine traffic, press releases, pay per click
advertising, banner ads or any other marketing strategy, with a good traffic
reporting service, and through the use of Web analytics, you will gain untold
advantages. Find new sites that can be potential business partners or
affiliations, learn what your visitors want and what will make them stick to
your site, track the impact of your promotions and sales leads, click back to
the links that come to your site and get a reverse look at your potential
customer up close. Web traffic reporting and Web analytics is a true "must
have" for today's online businesses. Without this incredible site tool you are
only scratching the surface of your Website's potential. Cherie' Davidson is content and marketing manager for VisiStat.com. VisiStat is a detailed, real-time site
traffic and Web analytics report service that is focused on user-friendliness
and the goal to help online entrepreneurs make the most of their site
marketing and search engine optimization efforts - to be a virtual
"goldmine" for marketing. Learn more at http://www.VisiStat.com or write Cherie' at
cherie@visistat.com
Your Ultimate Leadership Feedback Loop: Their Leadership
Leaders need feedback to thrive. If they don't constantly evaluate how they are doing as leaders, they face repeated failure. Here is one important feedback m...
Outdoor Chefs Choose Gas Grills
See why chefs choose gas grills over charcoal grills.
MORAL ARMORS Irrational Parenting, Part II
The Author of Moral Armor continues his series on Parental aspects which lead their children to a life of dysfunction, immoralities, debilitating fear and unhap...
Matchmaking and You
Just when you think you have it all figured out, SURPRISE! He wasn't the one after all. Every woman between the ages of 21 and 70 needs this information. The...
Job Search: Is It a Numbers Game?
Online job boards (Monster, DICE, HotJobs, CareerBuilder, etc.) have replaced the Classifieds as the "matchmaker" for candidates and jobs. How do you get your r...
Discover Natural Supplements That Really Give Relief From Arthritic Pain
If you suffer from arthritis pain, chances are you've heard of a
relatively new over-the-counter remedy called Glucosamine. But
what is Glucosamine, and how doe...
The Lies We Live By
How many times have you lied to get your way? Many cameras today focus automatically on things both far and near. You are inclined to be like that. See, almos...
UAV Blimps Powered By Hydro-Electric Motors Using Hydro and Fluid Dynamic Theory
Lighter than Air Aviation Research
What is a Commercial Mortgage?
A commercial mortgage is a loan that uses commercial property as collateral.
Psychology – How to Reduce Negative Thoughts Relating to Trading?
Two different elements make up the psychology of the brain and/or mind. Put these two element in the proper place, you have success. However, reverse the role...
How to Get Free High Traffic Links to Your Website
Learn an easy way to get free highly targeted high traffic links to your site.
The Three Most Common Mistakes Sales Managers Make
In most organizations, sales managers are the essential bridge between the company's sales goals and the realization of those goals. The gritty day-to-day inter...
6 Good Reasons For Writing An eBook
Electronic books also known as ebooks for short are one of the
hottest properties on the Internet. The benefits of writing
an ebook are enormous.
Free Search Engine Advertising: 10 Secret Ways To Indirectly Race To The Top Of Search Engines
Do you have a website that has little or no rankings in
the major Search Engines: Yahoo. Msn, Aol, Netscape,
Alltheweb and Google?
Marketing Your Business: Our Top Eight Tips
How to market your business? It needs your continual effort. You need keep learning and practicing to find out where your real customers are and how to target t...
Art Of Writing Profitable Classified Ads
The art of writing profitable classified ads Everybody wants to make money. In fact most people would like to hit upon something that makes them instantly rich!...
The Choice between Yes and Yes: A Psychological Revelation
Clients come to you every single day asking you to give them a choice. A choice between yes and yes. Instead all you're giving them is a choice between yes and ...
How Do We Know When A Relationship Has A Future?
So when we do meet someone new, how do we know when
a bright future is on the horizon? Furthermore, if we think
we have it, how do we really know?
Avocado - Ooh, What a Lovely Pear!
Many people avoid avocados thinking them to be fattening, but the truth is they are packed with Essential Fatty Acids (EFAs) which burn fat so actually they mak...
Your Guide To Green Tea Concentrate
Lets talk about Green tea concentrate for nutrition.
Debt Handling Solutions
Sometimes debt can seem overwhelming. In those instances, or even before things get that far out of hand, get back to basics and try some of these debt handling...
Your Guaranteed Path to Becoming an Information Product Money Machine
How To Turn Your Talks or Articles into Books, eBooks, CDs and More
The Truth about Spot Reduction
At any point, we can pick up the latest fitness magazine or see a television ad for the newest "abdominal reducer" exercise. These gimmicks are feeding on socie...
Mothers Day Shopping Ideas
Do you know a Mom who needs to be thanked for the tireless effort she makes every day to her family? This Mother's Day, make Mom feel extra special! By follow...
|
Print this page