|
Author: Margie Fisher Article source: http://www.marketingprofs.com/. Used with author's permission.
Would you like to be the next Dr. Phil, Suze Orman or Guy Kawasaki?
When I ask people that question, they usually say something like, "I'd be happy to be able to reach $100,000 in revenues," or "Hey, I'd settle for being able to take a week-long vacation."
My challenge to you is to Think Big.
Because if you don't Think Big, you will always be running in place, never able to catch up.
Now, I don't mean that you have to have a huge office building, or many employees, or a number of locations. What I mean is, you need to think about the big picture.
For instance, do you want to be known as an expert in your field? Do you make the best barbecue sauce in America? Do you want to have the degree of success in your business or career that allows you to take off two months every summer?
To do any of these things, you need to Think Big. Then you need to work on making things happen.
One of the best ways to accomplish this is through a targeted publicity plan that takes you to a whole new level. Why not take a Giant Step into the realm of national media?
But why, you may ask, would I need national media if my customers/clients are from my home area? Why would a candy maker in Kansas City, or a marriage counselor in Miami, or a financial advisor in Los Angeles want national publicity? My answer is this: Because they Think Big. They want to be viewed as the trailblazers in their fields . the experts people seek out . the ones who have a national reputation.
In other words, when you're a small business or professional featured in the Wall Street Journal or on Good Morning America, you appear bigger than you are. And when you are mentioned in several publications, people think, "Wow -- this person is everywhere. He/she is obviously successful." And, as we all know, people want to do business with successful people.
So, if you want to be the next Oprah, start Thinking Big.
Copyright 2005 Margie Fisher All Rights Reserved Margie Fisher is President of Margie Fisher Public Relations. She is also the author of the Do-It-Yourself Public Relations Kit™. To sign up for her free biweekly PRactical P.R. newsletter, and to see more free articles, visit http://www.margiefisher.com
3 Copywriting Tips - How To Edit For Mass Appeal!
3 tips for connecting with a mass audience...
Harajuku Girls
Who are the Harajuku Girls? Why are pop stars suddenly singing their praises?
Nutrition - Good Fat Vs. Bad Fat
Most of us WANT to eat healthier, but sometimes it seems that forces are working against us! Fast food is just so tempting. Sally at the office brought donuts t...
Types of Keywords
Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection or Keyword Research as it is called technically, where in we use s...
Do Your Online Brokerage Business With Zero Down
If you have little or no capital but you want to do big international business; if your small business is not doing so well; or your capital is low, why don't y...
The Basics Of Free Web Site Promotion
The purpose of this article is to act as a refresher course for any Webmasters who are keen to keep their promotional activities down to a shoestring budget. Th...
Generous Donor Refused (how qualified business slipped away)
If you are one of the People at the Top, how confident are you that no qualified business is being turned away? Read about how good revenues slipped through the...
After the Speech
Usually the emphasis on making an effective speech is what you do in preparation before the presentation begins. But if you speak very much, what you do after ...
ISO 9001 What Records Does My Business Need To Keep?
ISO 9001 is about maintaining records to demonstrate you do what you say you do in your business. But what records hould you keep?
The Value of a Customer
You need to determine the lifetime value of an average customer in order to determine your marketing budget.
Top 10 Reasons for Visiting a Casino
The top 10 reasons why people visit casinos. A short, informative and funny survey.
The Key to Success
Even when you say what you think the customer needs to hear to do business with you..it doesn't happen. What is the problem and how can you deal with it? Good c...
Secret Of Your Genuis Child
Do you know what your absolute dynamic child can be? Know the ways by which you can make your child a real specialized genius. Because every child is born Gen...
Health Insurance, What Does It Mean?
Your health insurance policy is an agreement between you and your insurance company. The policy lists a package of medical benefits such as tests, drugs and tre...
Comfortable Mens Wedding Rings
A wedding ring is something that is meant to be worn for life, so comfort should naturally be a consideration when purchasing a wedding band.
Tracking Your Way to the Top!
I often wonder how people without a plan know where they're going. Or, how they know when they've arrived at their destination.
Your Big Yellow Bus
The big yellow school bus is coming down my road again. The neighborhood kids seem happy. The dogs are not. The kids are no longer around during the day and Jer...
Closing the Sale - It Doesnt Have To Be Uncomfortable
The reason people find it difficult is that they hate the word "no" or "I don't want to do it" or even - "I'll think about it." We take it as rejection and most...
Changing Your Eating Habits
How you can change unhealthy eating habits into healthy ones.
5 Ways to Having the Happiest Valentines Day Ever (even if youre alone)
The thought of Valentine's Day conjures up romantic evenings, a candlelight dinner, and long walks with your loved one. It is, without a doubt the most romantic...
The Language of Blogs
The drawbacks of citizen journalism is considered and the responsibility of those of us who write to communicate clearly is emphasized.
KABBALAH OF LOVE: The Secret Power of Ego
We all long for love, but the defensive reactions of the ego often get in the way. However, your ego plays a very positive role in your life as well. Once you l...
Using Herbs to Relieve Hemorrhoids – Aloe Vera, Bilberry, Butchers Broom
Here are three herbs that you can use to relieve your hemorrhoids. These herbs have a history of providing good hemorrhoid relief. Try them and see.
Creating Successful Alliances and Partnerships through Networking
How to create alliances and partnerships through networking...
|
Print this page