|
Author: Lisa Packer Article source: http://www.choozle.com/. Used with author's permission.
Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing campaigns.
There are three basic levels of benefit to any product or service. The first is just one step away from a feature, and is generally called a "Product Benefit" (because it is still centered on the product). Peanut Butter is made with natural ingredients and contains healthy proteins and monounsaturated fats.
The second level is stronger. It's called the "Consumer Benefit," because it focuses on (you guessed it!) the consumer, and the positive result she gets from the product benefit. My children get extra nutrition that tastes good -- so they'll eat it.
The strongest level is called "Values." It's the internal reward that comes from the Consumer Benefit. I'm a good mother because I serve healthy Peanut Butter to my children.
So if Values are the strongest level of benefit, you should always use them, right? Not necessarily.
The problem with selling to Values is that it's easy to sound like you're full of hype. Not only that, but coming right out and saying, "You'll be a good mother if you serve Peanut Butter," is downright insulting.
That's why it's best to hint at Value Benefits. "Choosy Moms Choose Jif." See how the benefit is implied, rather than overtly stated? And isn't it much more effective than, "Be A Good Mother! Choose Jif," would be?
Marketing is all about getting the benefits across to your prospect. Unfortunately, there's no single answer to which level to use when. It all depends on the product or service, and who it's being sold to. But knowing more about them can help you choose the right one -- or mixture of several -- that's just right for your situation. Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer delivers persuasive, targeted copywriting that dramatically increases your business. Unleash the power of words on behalf of your business by visiting http://www.dramatic-copy.com today.
Behavioral Interview Questions You Can Use Monday Morning
Past performance is the best indicator of future performance. That's the concept behind behavioral interviewing and this article shows you how.
Buying Houses: Types of Bargains to Find
To make a good profit in real estate, you must buy right. Check out all property types available to find the best transaction for your specific situation. Consi...
10 Steps to a Magazine Query
A query letter is a sales pitch: your goal is to convince the editor that your article idea is of interest to her readers and that you are the best person to wr...
Starting A Home-Based Business: Some Ins and Outs
Would you like to earn money by starting your own home-based business? Or perhaps you already have a home-based business and are struggling to get it going.
User Interface Design: Key to Achieve Best Web Development
Need of appropriate user interface design is the most important thing after the programming and coding is considered. The more effective the user interface, th...
Jim Rohns Eleventh Pillar of Success: Accelerated Learning, Part One - You Are a Genius
First, understand we possess the ability to improve and accelerate our learning curve. And second, this creates the potential of what we can continue to become....
Develop Your Childs Genius: One Step Farther
By using this technique, you will help your child develop the habit of creativity, problem solving and excellence.
Etch a Sketch or Oil Painting: Where Do You Need to Take a Stand?
Are you living in the land of "Maybe?" Maybe it's time to take a stand in your life...
Track Down Your Credit Report
If you want to buy a house, get a credit card or even when you get a job your credit is checked to see what your standing is.
Delegate or Drown
Why waste your precious time working on tasks, which are definitely not your forte when you can delegate or invest your money on a product or service which will...
Puzzle Pieces, Sequins, and Rhine Stones in Your Scrapbooks
Puzzle pieces make playful embellishments and borders. Puzzle pieces give a creative and playful look to children's art and educational scrapbooks.
Wedding Etiquette for the Best Man, Groomsmen, and Ushers
Undoubtedly, the groom will want to choose a few good men—often his
brothers, college buddies, and best friends—to carry out all of the
responsibilities tradi...
How To Become Rich and Famous
Do you want to become rich and famous? Do you have a talent that just needs to be developed? Once you harness your motivation, improve your talents, and marke...
Top Interview Questions for Jobs in Big Companies
In this era of tough competitions a youngman has to prepare well to succeed in an interview. Here are possible answers of some top interview questions generall...
The Seven Keys to Child Obedience
Learning obedience is an important part of child development. However, obedience cannot be forced upon the child. This willingness to obey will only come about ...
Winning The Credit Game!
Credit is like any tool. Use it correctly and it will make your life easier. Abuse it and it can make your life hard. Use credit with the respect it deserves an...
A Beginner To Beginners
You may be just starting, or contemplating, your first online business. Or, just like me, you may be trying out yet another online business scheme. No doubt you...
Business Career, Executive Coaching Article - Perfection vs. Excellence
How many times have you heard someone (it may have been you) proclaim or complain that he/she is a perfectionist? You may have noticed that going for perfection...
Prepaid Wireless: Is It Right For You?
Article presents choices and pitfalls of prepaid wireless phone service.
The Eyes of the Clown
Clowns tell us -- if we listen -- that something wonderful really can happen, right there, right here, right now. You too can see with the eyes of the clown.
Barbecue Success With The Rule Of Thirds
Ever been to a barbecue party where the 'chef' placed as much food as he could possibly fit onto the barbecue grill, every so often stabbing the food with a for...
Cystic Acne and Some Natural Treatments
More severe cases of acne tend to be characterized not just by the presence of pimples and blemishes, but also by the formation of nodules or cysts. Acne that ...
Killer Tips To Succeed With eBay Auction
For just a moment, try to comprehend the power of the Internet. Every day, there are millions of people from around the globe "surfing the web."
People run the...
The Inn at Woodstock Hill: Classic New England Atmosphere in Beautiful Northeastern Connecticut
The Inn at Woodstock Hill offers 22 beautiful rooms. We recently had the honor of staying in a room with a strikingly charming 20 foot high ceiling, antique and...
|
Print this page