|
Author: Terri Seymour Article source: http://www.theallineed.com/. Used with author's permission.
Owning an online business and publishing an ezine can be very frustrating, AND rewarding! There can be 100's or even 1000's of websites and/or ezines that are almost exactly like yours. What can you do to make your online business stand out from the rest?
The number one answer to this question is - add your own personality to your business and in your ezine.
I subscribe to probably over 100 ezines and most of these I do not even read. The ones that I like to read are the ones that contain some personality. I like to know that there is an actual person that I can identify with or get in touch with if I have any questions.
You are the main thing that makes your business unique! Use this to your advantage.
* Connect with your readers. This is the whole purpose of your ezine. By doing the following, you will make that very important connection.
* Let them get to know you. Have a section in your ezine where you talk to your readers and open up to them. I am not talking about pouring out all your personal problems to them, but share the part of yourself that makes you who you are. Share little tidbits of your life so they know that you are a real person and they can connect with you.
* Treat everyone with respect and courtesy. This is one that unfortunately some people forget these days. This one goes both ways for readers and publishers. You have to remember we are all in this together, so let us treat each other as we would want to be treated. Yes, the Golden Rule, which I believe in strongly!!
* Be as helpful as you can. Offer your expertise, advice and support whenever possible. Learn to understand what your readers/customers want and need. This will help form a strong bond.
* Let your passion and spirit come through. This is very important also. By letting your love for your work shine through, you will be "contagious"! Your readers will get caught up in it and they will become passionate as well.
* Include some original content. Always write some of your own content so there is a part of your ezine that is in no other ezine. If you write your own articles, (yes, you should) this will help give your ezine its own identity. Subscribers will look forward to reading each issue because of the original material. If you are not ready to write articles, even writing a short editorial or introduction to each issue will make a big difference in originality.
* Build Yourself to Build Your Business - In essence, you need to build yourself and your reputation in order to build your business. Show your readers that you are someone who knows what they are doing and that you can help them succeed as well. You want to prove that you are dependable, trustworthy, capable and definitely unique!
Publishing an ezine might be simple, but creating a unique, powerful, and personality-packed connection with your subscribers is a bit harder and much more effective! About The Author
Terri Seymour owns and operates MyOwnEzine.com
Learn to publish and promote your own ezine. mailto:subscribe@myownezine.com
For a complete list of my articles available for reprint please email: mailto:myownezine-index@getresponse.com
ter02@newnorth.net
What To Wear On The Great Date!
A big date is nerve wracking enough, let alone having to worry about what to wear. This article is all about making the right lasting impression!
Getting Your Photos Ready for Sharing
One of the main reasons people buy digital cameras is so they can share their photos with others. Even if you are just going to print your photos for yourself, ...
Its All About A Journey...
"It's not the destination. It's the journey." I'm sure you have heard something like that before. Be it "destination" or "journey", I have learned something alo...
The Most Underused and Powerful Method of Lead Generation
I'm going to show you the easiest, quickest and most effective lead generation method to grow your business.
How to Double or Even Triple Your Net Profit Selling on eBay
This technique will outline how to double or triple your Ebay sales and profit in a few simple steps.
5 Ideas for Creating an Effective Immune System
To get your immune juices flowing, here are five tried and true formulas that can work for cold cures or flu onset...
Creating Revenue Without Much Effort, Set It And Forget It Online
Frequently updated content is king. Learn how to increase the quality of your site while driving more traffic and revenue while spending a little less time in ...
Create a Blueprint for Your Success
Having a strong foundation enables you to build a thriving,
profitable life and business. A simple method to create this
foundation is with Discovery, Vision, P...
Temporary Staffing Agency: How to Start
The temporary staffing industry continues to expand, with yearly double-digit growth being commonplace. Companies find it convenient and cost-effective to work...
How To Measure For Window Treatments Like a Pro
It usually looks better to install the treatment on the inside of the window, however, if your window is out of square, you may want to consider an outside moun...
How to Write a Sales Copy
Don't miss this vital information... on how to write a sales copy!
The Magic of Using Booklets for Tradeshow Giveaways
Candy, squeeze balls, pens, and key chains -- these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and mark...
Challenges for Our Children
Why do so many children have "low self-esteem?" Here are some thoughts for parents to protect your children...
The Rapture, A coming Event; Part 2
So far we see in looking back, the church could not have been raptured, because just these few things, required for the rapture have not taken place yet.
Understanding That Online Writing is Business Writing Will Make You a Fortune
As a writer you'll easily be able to cash in on the huge online market for writers, the moment you discover this secret.
Pairs/Groups Of Words Often Confused - Part 2 of 6
BAITED, BATED Baited usually refers to traps or snares. When the reference is to someone who is hardly daring to breathe, the correct word is always bated: "She...
5 Awesome Actions of Highly Creative Leaders!
Creative thinkers apply their own kinds of
action-oriented logic to problems to help them find new
wisdom, discover opportunities or see the facts in
different ...
Take The Die out Of Dieting - Tips For Stress Free Weight Loss
Not so resolved on that "New Year's Resolution" to be in shape this year? Not quite in the body that you wanted to spend this summer in? Are you sick of countin...
Buying a Unique Wedding Gift
Your best friend's wedding is coming up and you have to buy a gift. You don't really want to get them a blender or a vacuum cleaner or a set of dishes.
Buying A Home After Bankruptcy - Get A Mortgage Loan After Bankruptcy
If you have a bankruptcy in your past, then you probably know how difficult it can be to get home loan financing. Fortunately, nowadays most mortgage loans are ...
How To Establish Great Credit
Building a good credit history is important. If you have no reported credit history, it may take time to establish your first credit account.
Screenwriting Blog; Heros Journey: Warning Before the Atonement
often, the Atonement with the Father is preceded by warnings, a sense of foreboding, panic, danger or similar.
Explore MLM And Network Marketing Opportunities
When looking at MLM and network marketing opportunities, don't consider one just on your initial reaction.
How to Market Your Web Site Like Nobodys Business
Fresh Web Content Yields Better Search Engine Results All too often, companies, organizations, and self-employed individuals spend a great deal of time and reso...
|
Print this page