|
Author: Daegan Smith Article source: http://www.goarticles.com/. Used with author's permission.
Network marketing is hard. Don't kid yourself and truthfully don't even attempt a network marketing venture unless you either have or plan to put into place a highly potent and highly duplicatable network marketing system
geared for 2005 and beyond.
Before I tell you what a perfect network
marketing system
should look like let's talk about what doesn't
work for most
network marketers. As I'm sure you probably
know, network
marketing is notorious for having a 95% failure
rate. Let's
talk about why.
Have you ever heard of Occam's razor?
Basically it states that the simplest
explanation for a
phenomenon is usually the best. We'll use this
theory to
explain why more than 95% of network marketers
fail.
Ready?
Most network marketers fail because the
marketing methods
that they are taught don't work 95% of the time.
Pretty
simple right?
So we're led to ask the logical next question,
what are most
fledgling network marketers taught?
Well, I can only speak from my experience, but
what I was
taught was to buy and cold call leads.
Now, I'm not going to say this doesn't work, but
I will say
is that after six months of cold calling leads
for 3 hours a
day with very little success this tactic doesn't
work for
me. Don't get me wrong some people are very good
at cold
calling leads, but most people aren't.
What happens to most people after they've spend
thousands of
dollars on leads with very little success after
months of
effort?
They give up.
Another factor contributing to why most network
marketers
fail is the type of leads they use. Why does the
type of
leads make a difference?
Business opportunity leads, the leads most new
network
marketers are told to use, are generic. These
leads answer
an ad that just asks them if they want to be
financially
free, or make money from home or something like
that.
Well . . . of course they do!
But that doesn't mean they want anything to do
with YOUR
network marketing program. When the average
network marketer
calls these generic bizz opp leads the leads
don't know
anything about the network marketer's business
and for the
most part honestly don't care. This leads to
the fledgling
network marketer hearing a lot of "NOs".
Hearing NO all the time leads to quite a bit of
self doubt,
both about the network marketers own ability and
the
validity of their association with their network
marketing
company. Negative feelings begin to harbor and
as I said
before eventually the network marketer gives up,
usually
with 3-6 months.
The fledgling network marketer's perception of
their
business goes from one of opportunity to one of
complete
doubt and negativity. Reality follows
perception, so because
the fledgling network marketer believes both
themselves and
their business as having little hope this
becomes TRUE.
That's basically why 95% of network marketers
fail if you
asked me.
So how do we change this paradigm?
We build a Perfect Network Marketing System!
Now we get to the good stuff! What does a
perfect network
marketing system look like?
For the average home based network marketer to
be successful
certain thing MUST be in place. I will list them
here:
o Lead capture page designed specifically for
specific
Network Marketing Company:
This page must contain strong sales copy that
tells the
prospect why he wants to opt in for more
information. The
best way to do this is to offer a High Value
Free Report in
exchange for there contact information.
o Free Report specifically designed for Network
Marketing
Companies Opportunity:
The free report must be highly informative. It
must explain
all of the features and benefits of joining the
network
marketing organization as an independent
distributor and
must focus on the support and resources
available to the new
recruit should they choose to purchase a
distributorship.
The company's products and compensation plan
must be clearly
explained here as well. If possible,
testimonials should be
used, as they are extremely powerful sales
conversion tools
in this portion of the sale process.
o Follow up Email System:
Attached to the Free Report there must also be a
follow up
system that continually markets through email
the program to
the lead. Most leads don't act immediately and
must be
marketed to at least 7 times before they take
action. The
email follow up system must have strongly worded
sales copy
and must have a system for getting through spam
filters.
o A Continual Feed Back System that uses the
Fear of Loss:
Along the with email follow up system there must
be a
feedback system that will alert the prospect by
email when
new prospects opt into the system and invoke the
fear of
loss during this process by telling the prospect
that if the
next prospect in line upgrades to a paid
position before he
does then he will forever loose commission on
that prospect.
This is an extremely powerful psychological tool.
o Strong Support:
It's one thing to get someone to buy a
distributorship, but
it's a totally different thing get them to work
the business
effectively. There must be an email follow up
system once a
new distributor signs on to ensure that he
receive adequate
training on how to market successfully. There
must also be
human support at this point. So, there must be
strong
relationships built between upline and new
distributors.
o A Good Product or Service:
In order for this entire marketing process to
work, the
system must be back by a strong and ethical
network
marketing organization that sells a high demand
product that
people need and would purchase even if there
were no
compensation plans attached to it.
o You:
You must be an active part of your business. You
must be
willing and open to learn new ideas and tactics
at all
times. You must have a passion for your business
and truly
believe in the product that you plan to build your
organization around.
In Conclusion:
I've listed the basic component's a of a perfect
network
marketing system. This system will involve NO
cold calling
because the prospect will opt in to request more
information
specifically about your business before you even
talk to
them.
Cold calling generic bizz opp leads and hearing
a lot of
NO's is what causes most network marketers to
fail. We want
to avoid this at all cost. This is what this
system is
designed to do!
By having your prospects opt in specifically for
more
information about your product and business plan
and then by
giving them a detailed report explaining all of
the above
before you even speak to them your chances of a
successful
sales conversion will greatly be increased. The
email
follow-up and fear of loss systems will increase
your
chances successful sales conversion even
further. These
factors will cut down on the number of NO's that
the you
must endure before success. This will increase
your home
business's duplicability vastly.
Further, having uniform training and exceptional
support are
the basics and must be present.
So,
Before you spend another dollar on your network
marketing
efforts ask yourself if you're using a perfect
network
marketing system. If your answer is no and you
aren't having
any success then ask yourself what you can do to
change your
system to one that will work for you and your
future
distributors using the principles that I have
detailed
above.
I struggled with network marketing myself using
the old
fashion methods, but as soon as I studied
internet marketing
and how to apply it to network marketing things
got a lot
easier. I was able to spot network marketing
organizations
that were specifically positioned for internet
marketing and
earmark what I thought to be the best of the
bunch. After
that, it was simple a matter of choosing the one
that with
what I though had the "best product".
You can view my choice here:
http://www.the1andonly.biz. As
a result of making this choice I recruited new
members my
very first day without having to call anyone or
hear
thousands of NOs. All I do is get traffic to my
website and
I make money.
Network marketing can certainly make you rich,
that is… if
you have the perfect system in place! ==========================================
Wanna Learn the Secret of Creating Passive Income
Online
From a man who made $3,244,842.32 from the Internet
in Only 27
months? => http://www.the1andonly.biz
Presented by:
Perfect Home Based Business Opportunities
Cash
How many people went to a cash position this week? There is no question that this market has scared the bajebers out of many investors, me included. Fortunately...
Google Sitemaps Just Got Better
Now when you submit a sitemap, Google gives you feedback about certain pages from that domain that they have had problems indexing.
Student Loan Discussion
If you have been putting off furthering your education and entering university because you believe you can't afford the cost of tuition and fees as well as supp...
What is a Bad Credit Loan?
A Bad Credit loan is a personal loan for people with bad credit rating.....
The Secrets of Martingale Systems
Most people do not care for most Martingale systems. They are simple systems, and ask you to double your bet every time you lose. This way, the theory goes, you...
How To Choose The Right Wedding Bouquet Style
Explains how to choose the suitable wedding bouquet style according to the bride's body size, wedding gown style and the look that she wants to create.
Loan Officer Marketing – How Branding Shapes Your Prospects Perceptions
In the real estate community, the rule - Never judge a book by it's cover, doesn't apply. You're instantly judged by realtors. Learn how you can brand your serv...
Ceiling Patio Heaters
Fall is approaching, as outdoor enthusiast we want to extent our patio season. Patio Heaters are a solution.
Boneless Prime Roast Recipe
When it comes to prime rib and there are two basic camps. One side says you must cook it with the bones attached. The idea is that the bones give more flavor to...
Differences Between Perfume And Perfume Oils
Perfume oils have been rising in popularity over the past decade. Here are some important facts that you should know about perfume oils.
Developing the Unique Selling Proposition
The "Unique Selling Proposition" advertising campaign was developed by Reeves in 1961. Reeves proposed that marketers offer products different from their compe...
What Makes The Perfect SEO Firm?
SEO companies come in all shapes and sizes. The perfect SEM firm needs at least one (or more) of the following:
How to Get Traffic
You need traffic becasue to setup an online business and not get sales is a travesty.
Family Feud with an Auction Deadline – Adventures in Probate/ Estate Purchases
One of our investor students told us of an interesting probate deal or "adventure" they're working on now and while it's a good story, it also illustrates lots ...
5 Tips to Prepare Your Home Party Hostess
One of the most important things to remember to have a successful home party is to make sure your Hostess is prepared. Well preparedness of your hostess is esse...
What is Draining Your Resource Pool?
Every action you take of course has a drain in your pool of resources. But one thing many folks do not consider is actions you do not take can have a serious d...
PR: Room at the Bottom?
When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your orga...
The Coming Fair Tax Revolution
Few people would expect a book about taxes to take the bestseller lists by storm, but that's exactly what The Fair Tax Book has done. In face, it might well be...
Marketing Your Small Business with Success Stories
One of your best customers achieved great success with your new service. What can you do with this? Tell everyone their success story! Here's how…
How To Land The Catch Of Your Life Without Becoming Sharkbait
However you like to do it, dating is a dangerous game. Not talking to strangers might be sound advice to give to kids but as a strategy to stop being single, it...
Fresh Pumpkin Recipes: 5 Great Ways to Use Fresh Pumpkin
It's autumn, and veggie shops are overflowing with beautiful golden pumpkins. Pumpkin is a highly nutritious vegetable, rich in antioxidants, fiber and vitamins...
Manage Your Boss - And Get Ahead!
You've never read these tips anywhere else. John McKee, a business success coach who, as a senior executive for over 25 years personally hired, promoted and fir...
Healing With Color FAQ
Healing with color is an old and very effective natural health technique which can be used in congjunction with many other modalities such as Reflexology, Cryst...
Hold a Childs Birthday Party for Charity
Teaching our child that it's just as wonderful to give as it is to receive is almost never easy. But once they understand the concept, the rewards can last a li...
|
Print this page