|
Author: Diane Thomas Article source: http://www.ebookcrossroads.com/. Used with author's permission.
Webmasters across the Internet were totally floored by what
happened to their Google ranking recently. Those whose pages were
ranked on top seemed to totally disappear, and many who had been
ranked at the bottom were suddenly in the top 10.
So what caused this phenomenon? Simply put, Google spent a lot
of time (and probably money) coming up with new ranking guidelines.
In Webmaster speak, "Google changed their algorithm".
Why? you ask...Google, from the beginning has been more in tune
with what people are searching for than any of the other search
engines or directories. They have always seemed to be more in
sync with the average surfer - in other words when you search
you actually find what your looking for.
Well, apparently they just weren't satisfied. So they decided to
make it even better.
On first glance I thought they had made a huge mistake, but as
Webmasters began reworking their websites and pages to get back
to the top ranking positions, it appears to me that their idea
was right.
In case your wondering, I was one of the Webmasters whose site
seemed to disappear! And let me tell you it was scary. I lost
700-800 visitors a day - and a lot of income.
I went to the Google site to try and figure out what they were
looking for, and frankly didn't find much that I didn't
already know, so I set about reworking my pages and website so
that this couldn't happen to me again.
In record time, after evaluating and reworking and submitting
my pages, they went back to the top. In fact, some that I could
never get to the top are there now.
What I found was that although keywords are still a prominent
factor and linking was important, that the relativity of the
pages became very important.
In other words, the keywords and links really have to be relevant
to the entire page - and to the site as well. Google likes
everything linked internally. I'm sure the idea being that this
ensures the "search results" will indeed provide what the surfer
is really after - and that's their bread and butter.
The bottom line is that after going thru a very harrowing
experience, my website and my profit line are all the better for
it. In other words, I ended up with a better website, a better
idea of what my visitors are really after, and long term I don't
think this could ever happen to me again.
Google seems to really have come up with what people are looking
for and is offering good web sites with rich content as their top
ranking sites. This is good news for the serious webmaster.
I know that everyone is out there giving advice and speculating,
not to mention the new products that have risen up to get you
listed fast!
My advice - save your money, and put the elbow grease to work -
you'll be all the better for it. And if your really thinking, it
won't take long.
©2005 Diane Thomas is the editor of eBook Crossroads.com specializing in resources for writers, publishers
and promoters of eBooks and Audio Books. She publishes a monthly ezine,
the eBook Crossroads Insider, offering articles, tips, contests, free downloads
and much more!
Subscribe to the eBook Crossroads Insider.
For Love of Ghosts
The "For Love of Ghosts" Chaplain recalls the ghostly encounter that led her to a life-long adventure with the afterlife.
Success Secrets - What They Taught You About Success Back in 10th Grade
What They Taught You About Success Back in 10th Grade and how it relates to everyday Success.
Business Innovation – Confidence through Competence
Blocks can be categorised into two general categories: First, evaluation apprehension and second, structural impediments - such as lack of finance or access to ...
Shih Tzu History and Legends/Cross Breeding with Pekingese and Lhasa Terrier/Shih Tzu Management
Shih Tzu were cross bred to Pekingese and Lhasa Terrier. Legends of management of shih tzu from Chinese history. Tips on shih tzu management in modern day.
So You Want to be President? Learn to Play a Musical Instrument!
From Bill Clinton and his sax to Richard Nixon and his piano, many Presidents and leaders have played a musical instrument. Does Condi Rice have an edge in futu...
Rhode Island Real Estate – The Cozy State
Rhode Island is the smallest state in the union. While Rhode Island real estate prices aren't the smallest, the appreciation rate is healthy.
Living a Values-Based Life
What is a values-based life? A values-based life is a self-capable life free of doubt or fear; a life that allows you to take risks, fulfill dreams, capture go...
Football Handicapping List
Have you done your research for football handicapping? The first full week of football, both NFL and College, is over and we need to ask you one important quest...
Stepping Stone Jobs
What we name something matters. It sets a tone that alters our attitude. Give something a new name and the difference may seem insignificant or even trivial. ...
Project/Program Management Best Practices for Success in ANY Industry!
Where is our success? Although there have been improvements, over 60% of projects/programs failed and many were canceled in 2003 (ref:The Standish Report CHAOS...
Intelligence & Energy
Life and evolution is the dynamics of energy in which there is gradual unfoldment of energy and intelligence. Intelligence opens packets of energy which further...
Business Innovation – the Creative Process
There is a wide spread belief that creativity cannot be a process. This is intertwined with the feeling that creativity occurs out of the blue, as does inspirat...
Parents: You Can Do Something About Professional Sports Ethics
Most of us can agree that there is a lack of ethics standards within professional sports today. The fact that many of today's sports heroes are ethical is a st...
Internet Marketing - Advantages and Disadvantages
Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask them...
Dont Ask Your Broker
Unfortunately, most of you who are reading my column are suffering some substantial losses in the stock market. Whether it is mutual funds or individual stocks ...
Myth And Reality
Direct Answers - Column for the week of February 2, 2004 I am at a complete loss about what to do with my mother-in-law to be. In a nutshell, she's verbally ab...
The Ultimate Weight Loss Red-Flag Guide
This weight loss article dispels the many myths and lies that weight loss products and companies use in an effort to get you to buy into their many claims. If ...
Tales from the Emergency Room
Do you have a friend who works at a hospital, I think we all have friends who have such jobs as healthcare is an extremely labor intensive industry. Well if you...
Best Time Management Tip Ever?
Are you sitting comfortably? Because I want to tell you a story. A story which might just completely change your life and business.
Close All Unnecessary Doors
There may be times in your life when you feel anxious and overwhelmed. Maybe you have commitments, obligations or projects bidding for your attention…all at th...
Organizing Your Data to Write Better Copy
Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded. What comes next? GET...
Love Each Other and Enjoy the Ride
The Seed (aka Lindsay Wincherauk) is co-author of Seed's Sketchy Relationship Theories - A Guide to the Perils of Dating (How not to become a bar regular). Whic...
Health and Nutrition
People are becoming so much more aware of the damage we have done to our bodies through incorrect living that they are striving to improve their health and quic...
Free Trade, Outsourcing, Protectionism and Reality Check
Free Trade something to think about.
|
Print this page