|
Author: Kim Duke Article source: http://www.womensbiznews.com/. Used with author's permission.
Have you ever heard of the Golden Hour? I live with a paramedic - so I am always learning about medical terminology (whether I like it or not!) The one that caught my attention was Rob's reference to "The Golden Hour."
The first 60 minutes after someone has been injured are critical in EMS. This is when they can offer the most support in saving someone's life. Paramedics, doctors and nurses call it the Golden Hour.
In selling there is also a Golden period. 7 days! One of the biggest factors in why someone doesn't CHOOSE your product or service is they didn't get what they needed FAST ENOUGH. Hey - we have all been there - flat tires (I have had 2 in one week!), orders to fill, e-mails to respond to. We get busy and sometimes a customer or potential customer can slip through the cracks. A good friend of mine, Wayne Cotton, is an international speaker. I love his quote "If you have a problem then create a process. Good-bye problem!"
7 Point Diva Checklist:
Once you have had any interaction with a potential or existing customer go through the following 7 point checklist:
1) (Insert the date) info is required to be in front of client.
2) Thank you card sent within 7 days of meeting. The earlier the better!
3) E-mail follow-up within 24 hours advising them the info will be delivered by the date they need.
4) Delivery of the info BEFORE the deadline if at all possible.
5) Follow-up phone call to ensure they have received the material - as well as to set up a date to discuss the proposal.
6) Another thank you card once they have purchased your service/product.
7) Insert them into your e-zine/database for additional follow-up for the next 12 months.
Your Mom Was Right!
I really want you to listen to your mother. If she is anything like mine - you were told a looooooooooooooong time ago that first impressions count. Along with "wear clean underwear in case you get in an accident!" Make sure you are doing your best to create a positive first, second, and FOREVER great impression. Having a structured follow-up strategy is the best way to make this happen. Print off the list for each client - attach it to their file and make sure you go through it at the end of each week. It stops a customer from falling through the cracks - which of course, also means that revenue isn't falling through the cracks either!
Listen to your mom, listen to my paramedic boy and also listen to the Sales Diva! Create a Follow-up Process and then you can also spend A Golden Hour in the shoe store of your choice!
Copyright© 2005 Sales Diva, Kim Duke of The Sales Divas helps women biz owners and entrepreneurs attract amazing clients and customers, effortlessly! To learn more about increasing YOUR sales - and to read her FREE how-to-articles, visit her website http://www.salesdivas.com
Online Poker
Are you a poker player? Can't get the guys together but still want to play? Try online poker. You can play from the comfort of your home right on your comput...
Smart Staffing: Replacing a Key Manager
In today's hurry-up and get-it-done work world, many people are unwisely promoted to management positions. Basically, their abilities do not match or are insuf...
Active Meditation / Visualization
Doing this type of mental exercise will increase your ability to access information through your five senses and develop your intuitive skills.
Part 2 - Do Not Ever Link to a Site Without Doing This First!
Part 2 - Writing your link text. Build your link popularity strategy the right way. Don't make simple mistakes that could cause you to slip in the rankings. ...
Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!
Subhead ..How to bundle for valuable results without devaluing your product I almost clicked. Really, I did. The ad copy was compelling, the content focused. ...
Why Friends Sabotage Your Diet at Parties
If you're trying to stick to your eating plan and avoid the goodies at a party, how do you react to the "food pushers"? Those friends who insist you must taste ...
A Guide To Finding CD DVD Replication and Packaging
We have come a long way from the time when only professionals could replicate CDs and DVDs. With the advent of blank media and the technology to duplicate it or...
Search Engines Are Going to Love You for This
If you're publishing a newsletter online, there are a number of things that you can do with the articles and content that you create. This article will discuss ...
The Path of Appreciation
Without appreciation, any success you have will be in vain and worthless. Yes, you would have accomplished your goals but it would be an empty win. How do you ...
Ten Soul-Tending Principles for Women
Ever feel restless and unsure what help your soul needs? Take some time out of your busy life to implement one or more of these simple, yet effective, ways to ...
How Autoresponders Boost Sales By Up To 400%
Reasons given on the necessity of using autoresponders to build an opt-in email list. An explanation of why autoresponders are required to increase sales dramat...
.com Not Listed in Regional Yahoo? Dont Despair!
If you're a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you. Recently my c...
The Problem with Automated Accessibility Testing Tools
Automated accessibility testing tools can be useful, but there are a number of disadvantages with relying on them.
Gone With the Wind Almost Did Not Make It
Corporate America has been shaken recently by lawsuits and criminal charges of fraud by Enron, Martha Stewart and Tyco. Huge companies who lied to stockholders...
How To Conduct Effective Online Surveys
Although they are inexpensive and product fast results, online surveys still need to be conducted properly to be really effective. The key steps for conducting ...
Which Business Credit Cards with Reward are the Best?
Learn which credit cards are the best...
Growing Your Lawn Care Business - The 4 Areas of Focus
Almost every business wants to grow and this can only be done in 4 ways. By understanding each of these 4 areas and how to maximize each one, the smart lawn ca...
Dancing On Your Brain: The Cha-Cha Effect
Brain getting a little rigid? Take it out and dance on it?
Top Five Spyware Fighting Tips
Whether you realize it or not, there's a quiet little battle raging on your computer. In one corner you have your faithful PC; in the other are malicious agents...
MLM Training Tools:The Top 10 Resource Sites in Network Marketing for MLM Tools
Looking for Training Tools in MLM? Look no further! After months of research, here are the top 10 resources and the 5 things you need to consider before buying ...
Bet on Sports Like a Pro
Sports betting is a challenging form of betting and despite its seeming lack of strategy and complete reliance on knowledge of the event, good sports betting ac...
How Do I Get My Child to Read?
Studies show that avid readers are more successful then thos who don't like to read. Learn simple strategies to get your child to love to read.
Freestyle with Metal and Format: The Milan FuoriSalone 2005 event.
At the 44th Salone del Mobile in Milan, the most important home and contract furnishings trade fair in the world, designers Ludovica+Roberto Palomba created the...
Safer Cell Phone Use For Drivers
Cell phones are great for people on-the-go, but talking on your cellular phone while driving can be downright dangerous. The safest choice is to avoid using yo...
|
Print this page