|
Author: Edmund Loh Article source: http://ebizmodelsyoucancopy.blogspot.com/. Used with author's permission.
Let me ask you a question, "What is the most valuable asset to any Internet Business?"
If the product is what you're having in mind now, then you're wrong. No, it's not the domain name either and certainly not the number of employees you have.
It's your mailing list.
Your mailing list IS your business. Who you know is more important than what you know. This is true regardless of what kind of business you're running. If you are selling chemicals, then you will need to know people who are in the chemicals industry as they are your prospects.
In the case of running an Internet Business, you don't have a business if you don't have a mailing list. Fortunately, you can build your own list from scratch using ingenious concepts or buy subscribers from third parties.
"But why build a mailing list?" you asked.
The main reason for building your own mailing list is because through it, you can share what have to offer to your subscribers and to also sell your products or services to them.
This is important as people on the Internet act on impulse. That's you and me alright. We jump from page to page; website to website that we don't really remember where we were ten web pages ago! So, what are the chances that people who visit your website will remember you or your product for that matter? Approximately zero. I know it's a fact you will despise to hear but let's face it - it always happen.
One great way of making people remember your product or service is to provide an opt-in form for them to fill in their name and e-mail address so that you can follow up with them via auto responder.
But is that all? Not by a long shot! There's more to the mailing list.
Having a list of subscriber is one. Earning money from it is another.
Once you've started building your mailing list, you need to market to them aggressively. You can e-mail them everyday but the minimum frequency should be once a week.
Have a free tip for your prospects? E-mail them. Have news? E-mail them. Have a product to promote? E-mail them!
I think you get the picture. Now, can you imagine running a shopping complex in space? Heck, that's probably an Entrepreneur's nightmare! Who on space will come to your shopping complex? There's not even a 'who' on space in the first place! (At this time of writing, mankind has yet to discover any other civilization in space)
So be thankful that you're on Earth and so are your prospects. The Internet brings your prospects from around the world to your computer screen.
If you don't know anyone on the Internet just yet then you must start knowing them now. You can always start with participating in forums or sending your potential prospects a personal e-mail (I personally prefer this method).
In a nutshell, building your mailing list should be one of your primary goals. It's worth repeating this: You don't have a business if you don't have a mailing list. For if there are no people, there is no business in the first place.
Copyright (c) Edmund Loh About the Author:
Edmund Loh is the author of the E-Biz Wiz Blog and Starting An Internet Business Special Report. Visit E-Biz Wiz Blog for proven ideas, tips and information on starting your own Internet Business and subscribe to the 12 Day Internet Marketing Success Course. http://ebizmodelsyoucancopy.blogspot.com
Is There Any Real Use For A Fun Quiz?
Q. I don't like my children spending so much time on the computer and playing video games. Can you help me find or develop a fun quiz to stimulate their thinkin...
Stress Managment and Mastery: How to Beat Too Many Hats Syndrome
There is the hat of employee, parent, spouse, son or daughter, etc., etc. It might be easier if these hats could be worn one at a time; we could complete one ro...
Burnout and Purpose
In our society, something called burnout is a common phenomenon. Most of us wrongfully assume that burnout results from working too much, too long, or too hard....
The PDQ™ Factor
It's the beginning of a brand new year: a time to set goals, make plans, and start afresh; a time to dream of making more money, having a more beautiful body, a...
Car Insurance No Claims Bonus Explained
No Claims Bonus is a term used to describe the number of years you have had Car Insurance without making a claim. Put simply, if you have had Car Insurance for ...
Would You Like More PageRank?
PageRank (PR) is one of the most important concepts in Internet marketing. It is widely considered as the most important factor in the Google search relevancy a...
Count Colors, Not Calories to Lose Weight
If you need to drop and few kilos and don't know where to get started, stop counting calories and start counting colours.
Cash Now For Your Real Estate Contract
Basic information you need in order to sell your real estate contract/note
Check Out That Privacy Policy
Before you enter your name, address or any other data in that form, STOP! Wait. Don't enter anything yet. If you do, you may be giving away personal information...
Working with Eggs
Using eggs can be an easy task. Buy them, crack them, cook them. Now if it was just really that simple
Experiencing Peace as You Would Imagine Peace to be
When I access inner peace, I'm no longer impacted by events within my environment or by what I see on televison. Instead, when I step into my peace state, I fi...
Build a Web Site that Works...Even for a Safari Hobby!
This article will show you how you can cut short your learning curve in web business. It will provide you the only all-in-one site-building, site-hosting, and s...
Becoming An Affiliate Marketer
Becoming an affiliate marketer is an interesting and exciting process. There are so many programs out there for you to promote. You should think seriously befor...
What Is Your Legacy?
During a recent speech, I told the audience that my mission was to empower the self-employed to succeed. Instantly a hand shot up in the audience. "What's your...
Abstract Business Marketing Strategy for the Entrepreneur
If you look at those Corporations in franchising today you see the great companies that use these systems to move markets and deliver products and services to A...
The Role of Nutrition in Martial Arts, Police, Military Personnel
For a considerable amount of time, nutrition has not played a prominent role in the life of many martial artists, police, and military personnel as a means of i...
Asthma Treatment and Medication
An overview of the different medications used in the treatment of asthma.
Can Weight Loss Improve Your Health And Make You Feel Better?
Many people today are interested in weight loss and weight loss programs. Sedentary life styles and lack of exercise have contributed to a general trend toward ...
Online Network Marketing 101A - Basic Must Steps to Follow to be a Successful Marketer
This guide is for people who know what network marketing is but still in need of a "boost" to start either because they are lost and not know what to do or they...
The Engagement Ring Bling
How much should you spend on a diamond engagement ring? $100? $1000? How about a whopping $1 million? That's what Donald Trump just spent on an engagement ring ...
How Clutter Chases Money Away
How having a cluttered environment can cause you to lose money.
Picnic Tips and Tricks
The most difficult task of a picnic is remembering everything. Make a list on the computer of everything you might need for a picnic. Then as you pack, check ...
Change or Die! To Change Your Organization, Hire a Business Coach
It is a common business axiom - change or die. As a small or mid-sized business owner or a manager, there will be times you will need to make changes in your or...
Forgiveness: Why?
Forgiveness is not a magnanimous act--it is something you do for YOU. The refusal to forgive is simply a refusal to empower yourself!
|
Print this page