Here are the ten most important tips to ensure you're able to get the maximum return on your investment in permission-based email marketing.
1. Only send emails to persons who have requested them.
2. Only include content relevant to the type of content the person has requested.
3. Be consistent with your sending frequency. Pick a schedule, whether it is weekly, bi-weekly, or monthly and as often as you can stick to that schedule.
4. In most cases it is best to send business to business emails Tuesday through Thursday. We've found that the best times of the day to send are just after the start of the day around 9:30am or just after lunch around 1:30pm. It is best to avoid sending business to business emails after 4pm or on weekends.
5. In most cases it is best to send business to consumer emails either between 5pm and 8pm Tuesday through Thursday or between Friday evening and Sunday afternoon.
6. To improve deliverability add a message at the top of your emails that says something like: "To ensure receipt of our emails, please add something@yourcompany.com to your Address Book."
7. Make the From Name for your messages either your company name or the name of a person at your company. Once you choose a From Name, keep it consistent. During the split second decision subscribers make whether to open your email, the most important factor in their decision is whether the From Name is familiar to them.
8. Be sure to include both a plain text and an HTML version of your newsletter. IntelliContact Pro will automatically detect which subscribers can view the HTML message and which can only see the plain text message. If you don't include a plain text message, around 5% of your recipients will see a message with nothing in it.
9. Don't use all caps or multiple exclamation marks within your subject line or body. Doing this will trigger spam filters. See our Best Practices Whitepaper for additional words to avoid.
10. Build your list at every opportunity you have. If you have a retail location, add a point-of-sale sign up form. At conferences or events, ask everyone you speak with if you may add them to your list after you exchange business cards. Finally, add your newsletter sign-up form to every page on your web site. You can use the sign-up form generator within IntelliContact Pro to automatically generate the code you need.
Tired of Vet Bills? Do you make a lot of trips to the vet's office? Do you spend your hard-earned money on vet bills because your dog suffers from chronic ailments? Give your dog...
Fundamentalist: Fascist or Common-Sense? It is difficult not to become fascist in response to fundamentalist terrorism. However, common-sense is needed in the application of the law if human rights ar...
Get Wealthy With the Rule of 72 Article describes the great increase in nest eggs that can be achieved merely by starting to save earlier, all without increasing the rate of savings.
The US Government; Under Sarbaines Oxley Sarbaines Oxley was probably the easiest way to destroy free enterprise and it could be the quickest way to losing our government. If Agencies were forced into ...
How To Get Traffic And Keep Customers So your web site is up and you are now ready for all those
visitors. But wait a minute, where are they? I am afraid it
does not work quite like that. You have a...
What Is Better Than FREE? Oh come on! FREE is free. Zero, zip, nada, zilch. What on earth could be better than FREE?
The Friend Crush: Is This Love Or Friendship He's your good friend. She's your best confidant. You have known each other for a few years and have shared meals, movies, hobbies and vacations. You have confi...
Learn From Failure and Confirm with Success Most people think that failure is bad and success is good. I want to help you change your thinking about that if you fall into that category. I will give you th...
Blood Test for Your Blog? Just like a real blood test tells you which blood type you have or whether you have a disease or not, this article will help you test which type of blog you are...
Linking Your Website To Others Around The World Finding quality traffic though effective website promotions is the number one area all website owners deal with on a daily basis. There are many advantages to ...
Home Furnishings and Shelving Its spring time and that means we start working on our homes. Cleaning, organizing, purchasing new things to spruce the place up are just some of the home furn...
Building a Garage Addition to Your Home One of the most rewarding home improvements I made to my house was to build a garage addition. For years I contemplated building a garage addition while I scrap...
Print this page