|
Author: Thomas Murrell Article source: http://8mmedia.blogspot.com/. Used with author's permission.
Prior to a TV interview it is guaranteed the journalist involved will spend time preparing, writing down questions or goals for the interview either quickly or more in-depth as well as conducting some background research. As the interview subject it is important to undergo a similar preparation process to make the most out of your media opportunity.
By asking your own question you are able to perform at your best and be prepared for the interview.
Here are 10 questions you should ask the TV reporter prior to agreeing to be interviewed.
1. Have the journalist identify who they are.
Establishing a rapport with the person and knowing their name is vital. Write it down somewhere so you can recall it easily and remember the name prior to the interview. After the interview ask for a business card and add it to your media contact file.
2. What TV station they are from?
This will help put the interview in context. This seems like a very simple question however often media is syndicated and your interview exposed to a wider audience then expected.
3. What program they reporting for?
Is it news, current affairs or a lifestyle program? Again, this will help determine the style and context of interview. You are then more able to predict the types of questions or angle they will take on the subject.
4. What is their deadline?
The electronic media operates in a high pressure environment where seconds make a huge difference. If you know what the deadline is, you can get an understanding of the immediacy of the story. This will provide direction on whether the story will be broadcast on tonight's news or the call is just for background and research with no immediate deadline.
5. Will it be recorded or live?
Recorded interviews allow for editing. Live interviews have added pressures because there's no room for mistakes.
6. Will the interview be in the studio or in the field?
Studios tend to be very sterile, controlled and intimidating environments while a field interview can provide context for the story. If you can control the background visuals for the interview on your turf, with a company logo or product, this will help maximise free branding and promotional opportunities.
7. What is the news angle?
Hearing what the story is directly from the journalist will help provide direction and give you an opportunity to prepare suitable answers.
8. Who else are they interviewing?
Again, this will put the interview in context and help provide background. This type of information is vital when preparing a response or key messages.
9. Who is the target audience for the interview or program?
The more you understand who will be watching the interview the more targeted your message can be to that audience.
10. What are the logistics?
When, where and at what time will the interview be conducted? Being organised, prepared and as stress free as possible is essential for any TV interview. Allow plenty of time and be organised so you can perform at your best. Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.
You can subscribe by visiting http://www.8mmedia.com Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The res...
Nonverbal Interview Behavior
The ability of your nonverbal behavior to drown out your answers in an interview is reviewed.
Wow a Butterfly!
Okay, I am sure that you clicked on this title out of curiosity. Wow a butterfly; what would a butterfly have to do with self help content? And you are right....
The Three-category Approach to Performance Management: Effort, Ability, or Environment
How do you sustain performance with your team? Within your organization? Our discussion focuses on the three variables known as Effort, Ability and Environmen...
Abdominal Exercises For Beginning Bodybuilders.
We all have to start somewhere so this article outlines the lifting exercises that are suitable for beginners with an emphasis on developing the abdominal muscl...
Search Engine Friendly Ways to Build Link Popularity
Acquiring relevant backlinks to your website is one of the most important parts of any Search Engine Optimization campaign. The search engine's and especially G...
Setting Goals – Things to Think About
We hear a lot about the steps we should take to achieve our goals, however unless we take the first steps to realistically consider who and what we are right no...
We All Send Signals
Our bodies send all kinds of signals? What message are you sending? What messages are you receiving?
From Good to GREAT: Secrets On Becoming A Better Dad
As fathers, if we are to succeed in creating strong meaningful lasting bonds with our children, we need to find balance in our lives, and to ensure we make time...
4 Easy Ways to Take Your Golf Practice to the Course
One of the most common concerns expressed by golfers is "how come I can hit the ball so well on the range but have a difficult time replicating this on the golf...
You Lost Your Last Gamble and Me
I will never think twice nor will I roll the dice
When it comes to my life I will take my Grannio's advice
Changing Strategy Without Losing Your Customers - Three Vital Steps to Refining Your Strategy
American Eagle Outfitters and Wet Seal Stores have issued financial statements about company turnarounds needed to cut sales loses. This kind of story occurs f...
10 Ways To Find Investment Properties
If you invest in real estate or hope to, you have to find properties that make sense. Everyone watches signs and newspapers, but what more can you do?
FREE Classifieds-Advertising: Your Online Work From Home Business
If you are on a shoestring budget and need to find cheap advertising on the internet there is nothing cheaper than FREE classifieds and they are literally every...
Exposing the Damage: TV and Kids
TV watching can impact your young kids for the rest of their life. We just need to wake up and look at the research.
Unleashing Your Potential
Everyone is born with potential. Even You! If you have been hiding your potential, don't you think it's time to unleash it. I mean, what could you possibly be w...
Vaccinating Our Pets
Vaccinating our pets yearly will protect their immune system and keep them healthy or will it?
Stress and Decision Making: Avoid Expensive Mistakes
Have you ever been stressed? Have you ever lost focus or been distracted in a "tense" situation? Find out why poor decisions happen when you are responding to c...
How To Drop Your Weight and Become Healthier Using These 7 Everyday Life Tips
In this article you'll find tips that will help you lose your extra pounds and become healthier and more energetic.
Before You Sell On Ebay, Take The Most Important Step
If you want to earn a full-time income selling on Ebay, you must take the first and most important step in all successful business ventures: you must accept tha...
A New Way to Use Old Snapshots
If you're like me, you have hundreds of photographs sitting in envelopes. Pictures from birthday parties, weddings, family gatherings, anniversaries, the Fourth...
Its In The List! Thats Where It Is!
This is bigger than Bush Beans recipe, and I'm talking...
A Look at the Different Acid Reflux Symptoms
Acid reflux symptoms vary in degrees of discomfort, from person to person, and within different age groups. The most common and persistent symptom is a burning ...
Josephs Life—a Series of Coincidences
There are no such things as coincidences. Everything happens by God's divine plan. If you don't think so, just read this...
|
Print this page