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Author: Jeff Smith Article source: http://www.msjsoftware.com/. Used with author's permission.
To become an entrepreneur, you need product ideas.
Even more important,
YOU NEED PRODUCT IDEAS THAT SELL.
To locate products that sell online, you need to understand
what people already want to buy.
The single biggest cause of failure when writing non-fiction
books, booklets, ebooks or any other information-based product
is a poor choice of idea or product.
It's no doubt this is the main issue for anyone wanting to become
an entrepreneur, there are all kinds of twists along the
road that may lead you to THINK you have a high-demand idea.
For example, you are NOT part of a given niche market, yet
you see evidence that there are a great many people searching
for information on a particular topic. BUT - it turns out
they would not be willing to PAY for this information, it's
either not important enough to them OR it's too easy to find
the information elsewhere.
So, what do you do?
How do you really get to the bottom of demand?
It's easier than you think - find out what people DO want to
purchase information on.
Here's how.
Fire up your web browser and head one over to:
http://inventory.overture.com
Now, instead of searching for a particular topic, plug in
these search terms and have fun looking at the results:
"How To"
"Learn To"
"Tutorial"
"Advice"
"More Information About"
"Tips"
"How Do I"
See what I'm getting at?
These are the terms people use online when they are specifically
searching for information on a topic - as opposed to some other
aspect about it.
For example, when you perform a search on "How To", you will
find among the top results:
"How To Knit"
"How To Tie and Tie"
"How To Draw"
"How To Cook A Turkey"
"How To Play Poker"
Bet you wouldn't have thought THESE are the topics people are
already hungry for information now would you?
Want to test your idea?
Record the numbers you get from either Overture or Wordtracker
on top 10 results from searches recommended above.
Then, search for "How To [Insert Your Topic" and note the
comparable number of searches. Are you anywhere close to the
top 10, top 50, etc...?
You can get a pretty good idea of not just how MANY people want
your information product, but also how your idea relates to
many others that may sell better.
Believe me, it's easier to work on topics that people already
want - don't waste your time and effort on low demand topics.
To take your project to the next level, find 39 more techniques
for finding high-demand topics, use the Profit Funnel to test
the profitability of your products and discover the offline
techniques - right under your nose - for finding RED HOT product
opportunities for nothing. Head over to:
http://www.infoproductcreator.com to fast-track your infoproduct
business. Jeff Smith is dedicated to helping you turn your knowledge
into highly desirable, hot selling information-based
products (eBooks, booklets, seminars, courses, etc...)
Through his highly acclaimed site:
http://www.infoproductcreator.com you will find exactly
what it takes to create and market high-profit infoproducts.
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