|
Author: Jimmy Vee Article source: http://www.referralflood.com/. Used with author's permission.
You're probably ready to hear this one. Your business is doing well, but it sure could use a 20% bonus this month.
You're not alone.
Most businesses could benefit from an additional 20% in revenue. If you don't need it, just pass this article on to someone who does, and then wait read another article.
To all those who are still reading, congratulations.
We're about to reveal a secret that can revolutionize the results your advertising delivers. We've tested many strategies to come up with this one - pink Gorilla on the road side, free massages with purchase, hotdogs on Saturdays, buy one get 10 free, enter to win a trip to Mars, etc. - but no method has been proven to be so surefire while at the same time so inexpensive.
It's the low-hanging fruit, of course…the people who have already shopped or bought from you, the people whom you've worked for before. Our experience shows that marketing to your existing customer base can pay big dividends.
Think about it - when you advertise to strangers, you have to go through a lot of steps before they buy.
Through massive frequency, a well-defined message will eventually start to cause your prospect to see/hear your ad, then read/listen to your ad, then remember reading/hearing it before, then to actually have some basic level of understanding of what you said, then after about a dozen times they'll start finally getting your point. You have to pay for all of that frequency.
People who have done business with you before have already gone through all of those steps. You don't have to start at the beginning with most of them. But the existing customer base is the most neglected target audience out there.
We wouldn't be surprised to see a special interest group representing this maltreated segment pop up in Washington some time soon.
Stop neglecting the low-hanging fruit. Start talking to your existing customers and you too can enjoy the fabulous results enjoyed by the few and fearless smart marketers in the world.
SPECIAL BONUS: Would you like to know how to market to your existing customers for FREE?!?!? Think email. Start collecting email addresses today.
If you're not collecting email addresses from every person who walks through your doors, you're washing valuable future advertising opportunities down the drain.
Even if you don't have a system in place to deal with those email addresses right now, collect them and save them. You will one day regret not doing it.
A word of caution: email is a powerful sales tool, but there are strict laws that govern how you can use it, and an even stricter code of ethics required if you intend to benefit from it. If you would like information regarding these laws and ethics we will be glad to guide you to them.
Jim and Travis' small business marketing secret #6 will discuss a few ways to control and harness the most powerful form of advertising - for free. Jim and Travis are the authors of "The Ten Tall Tales Of Traditional Advertising That Cost You Tons" and their newest release, "The Small Business Owner's Guide To The Galaxy: Jim & Travis's Super-Stellar, Out Of This World, Step-By-Step Guide To Generating Leads, Attracting Customers and Making Sales." Get FREE small business marketing tips, shortcuts and secrets - RIGHT NOW - at http://www.GravitationalMarketing.com
First Things First -- Process BEFORE Technology
Technology costs continue to decline, and deployment of technology is no doubt getting easier. But that's a double edge sword. Today, more and more companies ar...
Baby Shower Invitation Cards
Baby Shower Invitation Cards are a time saver for the hostess. It is also a good idea to have more invitations than you need. If you send invitations by mail, y...
Life Insurance - Top Money Saving Tips
Buying life insurance online is easy but this article provides 5 money saving tips that the man in the street would otherwise be unaware of. Essential reading.
Keeping a Partnership ALIVE and THRIVING
A good business relationship is like a good marriage, you have to work at it to keep it going. Learn the secrets keeping the spark alive.
Why Culinary Education
Your decision to enroll in a culinary school should do you good. Read the article to know why its necessary to get professional culinary education from top cook...
Big Move to a Small Town
I'm getting calls from folks who say, "I hear you moved to a very small town. I'm thinking of doing the same. What's it really like?"
Get Swept Away on Your Wedding Day: Rent a Sailboat or Yacht!
For a day you'll never forget on that special occasion, take a once-in-a-lifetime voyage to the world's waters - rent a sailboat or yacht for your wedding - or ...
Failure to Do This Simple Task Can Kill Your Online Business
A seasoned webmaster knows how to take care of his/her websites. If you are doing business online, this tip will show why your online business is at risk with ...
Searching For Your Calling – Quest or Curse?
Judging by the extraordinarily positive reader response to Po Bronson's What Should I Do With My Life?, people are aching for a sympathetic outlook on their st...
Promotional Products
As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with distr...
The Two Most Common Mistakes That Scare Away Web Visitors
ATTENTION ALL ENTREPRENEURS. Does your business model need a make-over? Maximize your website seduction factor by following the 3 component rule. You could b...
How to Improve Your Life Every Day
Everyone desires to be a better person, yet that can seem to be an unattainable aspiration. Discover how you can start to consciously take steps towards that go...
How to Get Listed in Yahoo Within 48 Hours, Without Paying $299
Learn the blogging secret to get your site listed in Yahoo without paying a cent.
Brain Power - the Main Tool of Your Success Story
Your brain power can write a new success story for you. Remember dull brains don't get big success. This article give you some useful tips to increase your br...
Golf Workouts For Winter
Golf workouts for winter is a great approach to taking advantage of the time you now have available to improve your golf since you're not playing as much, if no...
4 Steps To Increase Your Job Sign Marketing
It's no secret that using a job site sign can be an effective way to market your company's services to neighborhood homeowners. But most job sign marketing isn...
The Best Diet/Way To Lose Weight
The way I lost weight, my idea of the best diet ever.
5 Innovative Ways To Advertise Your Web Site
5 Innovative Ways To Advertise Your Web Site
Are You Really Swamped or Just Disorganized
I asked a potential client if he had received my e-mail sent out four days ago. He replied, " I've been swamped." When we visited at his office, I met one of th...
What You Need in a Gourmet Kitchen
The best way to decide what you need in your kitchen is to first decide what it is you are going to be cooking in there. The best suggestion I ever heard on thi...
The Writers Angst
What is this annoying, insidious angst that permeates my psyche? In all other regards, I'm a moderately confident guy. I'm secure in my abilities to be a good ...
Purchasing Insurance
Insurance is an important part of any comprehensive financial plan.
Real Estate Agents – What Type of Content Should You Include in Your Newsletter?
One of the biggest concerns for Realtors who publish their own email newsletter is determining the type of content that will gain interest from their readership...
Analyzing Customers in Your Business Plan
The Customer Analysis section of the business plan assesses the customer segments that the company serves. In it, the company must 1) identify its target custom...
|
Print this page