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Author: Rita Lambros-Segur, M.H. Article source: http://www.selfseo.com/. Used with author's permission.
Just imagine ... your website having high PageRank and a TON of high quality links in. Impossible?
Well, how much traffic would YOUR website be getting every single day?
The answer's easy... A LOT.
However good links can be tricky to get because there are two very common website problems (that you've probably experienced) when it comes to the search engines:
One -- You won't even get into the major search engines like Google, Yahoo and MSN, if no one's linking to you.
And Two -- If few sites are linking to you, the search engines give your site very little importance. You won't be getting visitors if your website is on page 20 of the Google results!
Now, excuse me getting all "geeky" on you, but ...
"Off Page Factors" (links in) are becoming more and more important - IF - you want your site to rank well in the search engines.
"On Page Factors" (text on the page) is becoming less and less important to ranking high. The major search engines are now interested in listing websites high which other sites have "voted for".
How do search engines count votes? Simple -- by counting the links in.
And ... to complicate things even more not all links are created equal.
CNN linking to you is many, many times more valuable to your search engine ranking than some random link on some backwater website.
So, if you are looking for lots of search engine traffic you need good quality links into your website. The more the better. link site popularity
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