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How Important is a Credit Policy?
"Know your customers". Every business owner knows how important it is to keep your customers happy and coming back for more.

Is Your Credit Policy Working?
If you don't have a credit policy, everyone will want to buy from you. This can result in unpaid and past due invoices on your books.

Customers – Who Are Yours?
What every business has in common is that it needs customers. Sounds a little basic but what do you really know about yours? Do you know who they are, what they like, where they hang out, what they do when they're not working? And if you know these things, are you targeting your sales message to your best customers? And if you are, are your new customers becoming good customers, buying again and again?

Never Trust a Silent Customer
Do you have customers that leave suddenly? You were doing an outstanding job for them, lavishing them with truckloads of service and yet they disappeared without a word.

Snuff Out the Competition Without Leaving a Mark!
Does the competition drive you crazy? Are they relentless about taking your clients away? Are customer loyalties becoming a thing of the past?

14 Top Lead Generation Tactics
Typical marketing practices are not only inapplicable for professional service firms, but they may be dangerously wrong. Many professionals do not know there is a body of knowledge about what does and does not work in marketing professional services. The best marketing for professional service firms is educational in nature. Here are the top 14 tactics that work, in order from the least to the most effective.

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