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How to Make Sure You Sell More!
Do you want to substantially increase your sales? There is only one right answer to that question; Yes! See how you can target an huge, underserved market segment and blast your sales through the roof!

The Problem With Technology At The Point Of Sale In Financial Services
Using point of sale presentations in a sales environment can be a costly and useless exercise without following a few simple rules...

Everything in Life is Selling
Without selling as an activity, all organisations would fail...

Color Psychology Will Make Or Break Your Sales Success
Americans have been trained to associate certain colors with certain responses. Here is an article that will help you trigger the right response from your marketing information.

Sex Sells!
An attractive woman has a decided advantage as sales representative over her male counterpart.

Top 10 Ways to Maximize Your Approachability
After reading and researching thousands of books, articles and other resources on communication, first impressions, networking and conversation, I've learned one thing: none of them address what approachability means. Or maybe they just don't take the time to define it, stress its importance and offer suggestions on how to maximize it.

How Can a White Paper Support Sales and Marketing?
A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-writt...

The Biggest Mistake In Selling!
Many sales and service industry professionals accept the stall, "I've got to think about it." at face value, believing that a buyer truly has an interest in what they are selling. Are they mistaken?

The Relationship Between Colour & Sales
How to make more sales with the effective use of colour.

An Ideal Selling Situation
Tradeshows are one of the most cost-effective tools in a marketing arsenal.

Overcoming the Fear of Selling
Overcoming your fear isn't always as simple as following a few steps.

The Struggle to Decide: The Paths Customers Take to Solve Problems
Think about it for a moment: every sales problem that ever existed still exists. Thousands of books have been written on 'getting through' the gatekeeper, making 'the' appointment, handling objections, understanding the buyer/problem/buying environment and closing the sale. Indeed, these are the very same hindrances that Dale Carnegie wrote about in 1937. We continue to experience at least a 90% failure rate as a result of the process itself.

What is a Pitch?
Why aren't you closing all those people who seem to need your product? Why isn't your great pitch getting you the business you deserve? Why isn't your care/brains/Prada shoes/marketing/branding and knowledge of the prospect's business (not to mention that your brother-in-law knows the assistant to the CEO) getting buyers to recognize they need you? Or, to take it a step further, to choose you easily over the competition?

People Buy People So Sell On Relationships
People buy people. If everything else were equal wouldn't you buy from the person that you liked the best? Of course you would and so do your clients. This may seem obvious but it is a fact that's often overlooked by most salespeople. This is a shame because it's a fact that we can use to great advantage when selling...

What Are Car Boot Sales?
If you live in England then you will already be familiar with car boot sales but I will still offer some valuable tips on how you can make money or find a bargain. However, if you are a resident of any other country then you are unlikely to know what car boot sales are and I hope to enlighten you as to these weekly events.

Sales 101: Handling The Angry Customer
No one enjoys being yelled out, cursed at, bullied or manhandled in any form, whether physically or verbally. It does however, happen at times. What options do you have to diffuse the situation? Can you separate yourself from the abusive behavior being directed at you before you lose your cool and strike back? How can you keep your emotions in check so that you might still accomplish your task?

Needs Based Selling
I am sure you are familiar with the phrase, "I could sell ice cubes to an Eskimo." First, allow me to personally congratulate anyone out there who has sold ice cubes to an Eskimo, for I believe this to be quite a difficult task to accomplish. You would have to be one heck of a sales person to accomplish this, but why would anyone waste their time selling somebody something they didn't need?

Mindset Over Materials: The Secret Weapon of Sustainable Sales Success
Long-term sales success has less to do with skills or knowledge than you might think. Nor are stunning brochures or excellent products guaranteed to make one iota of impact over time. Unless certain critical elements already exist in the salesperson, providing training and tools in hopes of improving performance does nothing more than giving a PGA golfer's best driver to an amateur. The club itself can't make someone a pro.

Mortgage Leads, Choosing the Best Option
When it comes to buying mortgage leads, there are many good companies out there for you to research, and many avenues to travel down when considering which lead type will work best for you.

Get the Most Out of Your Current Customer
The customers you already have could be your biggest lead source, and you may not even realize it.

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