Why You Dont Succeed As An Affiliate ? If the affiliate program is so popular and so widely available and booming like mushroom...Why do most affilia...
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Understanding The Corporate Buyer Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There's the possibility of repeat busin...
Cracking The Billable Hours Ceiling How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there. What would you say is the cause of this gap between your goal...
Successfully Selling Your Professional Services As a professional service provider you face special challenges promoting yourself to potential clients. You may have certain restrictions on how you market or advertise. You may feel overwhelmed by t...
The Damaging Admission - A Persuasive Technique We would all like to think that our product or service is flawless. More importantly, we would like for others to believe that as well. But no matter what you sell, a drawback (sometimes several) wil...
Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test Business owners should be more like doctors. Forget selling and start asking your customers where they hurt. Broken leg? Ulcer? Empty wallet? Don't sell, diagnose. And what are you as a doctor look...
How To Make An Extra $100,000.00 Each Year HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING A FEW LINES OF SCRIPT TO YOUR ONLINE ORDER PAGE McDonalds has added over 200 billion dollars to their sales with their one line "Would you like s...
5 Ways to Encourage Impulse Purchases I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase. I was at one of those big show events and walked past a demonstration booth. I even k...
Chicken Little And The Disintermediation Myth If Chicken Little were alive today he wouldn't be running around forewarning us of the sky that was about to fall. He'd be too preoccupied alerting everyone about another potential disaster - which m...
Long Sales Letters vs. Short Sales Letters Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all s...
3-Levels Of Successful Selling Any selling approach that lacks a proven strategy, a practiced proficiency for its application and most significantly, a full understanding of its psychological, human behavioral import - is at best,...
Gic Number For Writing Sales Letters When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for political office. In his campaign,...
Unique Selling Propositions If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales! W...
Your Clients Buying What Youre Selling Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she'd run the same ads in the same publications with the same results. She would generate enough new clients ...
How to Sell: Selling Tips of Master Moms If more of us could apply what our mamas taught us to selling could you imagine the sales results? In the late 1950's television show "Father Knows Best," the dad would often say, "Go ask your mother." He knew mamas have the answers. Sometimes the pearls of wisdom were in a time of soothing comfort; other times they were in a hands-on-the-hip reprimand. Whether fact or fiction, the words are worth examining for their application to selling.
Hate Follow-Up Phone Calls To Hot Prospects Who Won’t Call You Back? Stop Calling! The trick to sales is to talk to buyers. Rather than responding, "Duh!", professional sales people find this the hardest discipline to execute. But like most successful strategies, it requires a tactical plan. If you've been relying solely on follow-up phone calls to close sales, why not try this plan for 30 days?
Do You Have Enough Prospects To Make Your Numbers? If you're relying on traditional prospecting like shoe leather (networking, clipping "prospects" from the paper, telemarketing), you're not going to break any records making your numbers! The fastest way to build a client base is to build a database of qualified prospects. Here are some shortcuts to get you there faster.
Leads, Prospects, and the Huge Gap Between What is a lead, and what is a prospect? Avoid confusing leads with prospects, and you'll make more sales. Get marketing and sales using the same language to improve teamwork and results. Definitions of leads and prospects you can use.
Throw Out Your Selling Language - Unlock Your Natural Voice I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer...". As she continued to speak, I stopped her in mid-sentence and said, "Hi, Julie."
Buying Land Online In the old days people generally only bought land and improved Real Estate in the areas in which they lived or traveled often. Today, thanks to the blossoming o...
How To Rebuild Trust Some thoughts on ways to regain your credibility when trust is low.
Relationship Advice - How to Improve Intimacy Intimacy is one of the most important things in a relationship. Understanding how to meet your partner's needs is the first step in building a strong, long-last...
How to Attract and Retain the Right People If you're one of the many executives struggling with finding and keeping the right people to propel your business forward, you'll find these insights helpful.
Attention PR Shoppers! As a business, non-profit or association manager, what do you want? Publicity that delivers newspaper and talk show mentions, or behavior change among your key...
Disposable Cameras for Weddings Disposable wedding cameras will never replace a professional photographer, of course. But they could save money on the overall photo budget, provide memorable ...
The Self-Appointed Altruists Their arrival portends rising local prices and a culture shock. Many of them live in plush apartments, or five star hotels, drive SUV's, sport $3000 laptops and...
Tuscan Kitchen Decorating Ideas More and more people today find the thought of a sunny cottage kitchen in the Tuscan countryside as their ideal. If you long to have that cozy-cottage feel in ...
A Website Is Not Enough A website is the foundation for online marketing but is not enough in and of itself. The real task is bringing in customers!
Why Arent You Talking to Me? Your nonverbal communication talks before you do. Only seven percent of interpersonal communication is transmitted verbally—the remaining ninety-three percent ...
Where to Find the Best Price on an Elliptical? If you are shopping for your own elliptical trainer, chances are your first question is "Where can I find the best price?" While you will certainly be able to ...
13 Ways to Spend Time with Your Teenage Daughter The older my daughter gets the more it's sinking in that I don't have much time left to spend with her! She's turning 16 in a couple of months, and I know I won...
Debt Elimination Scam May people these days have a problem with mounting debt. The average person is well below the bad credit limit and is in desperate need to fix it.
Urban Flight in Ohio Many of Ohio's downtown areas are in need of upgrading as folks pack up and move to the suburbs. Many downtown revitalization projects are currently going on th...
Taming Your Outdoors Slapping yourself silly trying to keep mosquitoes from biting you? Besides causing irritating itching bites, mosquitoes can also carry and transmit several di...
Top 10 Secrets for Being HAPPY! One of my favorite songs is Bobby McFerrin's refrain, "Don't Worry, Be Happy". I recently had the opportunity to observe people's reactions when a highway was c...
Is Network Marketing the Right Business for You? Is network marketing the right business for you? Do you like helping others? Are you interested in taking the time it takes in order to build your business or...
