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Last week a client called me excitedly exclaiming that their
Google PageRank had jumped a notch and their targeted keyword
term now ranked #23 (up from #45) for their competitive search
phrase. I asked the client if he'd been notified by Yahoo that
his site was now included in the index after we had submitted
it three weeks ago. "Yes," he said, "but why are you changing
the subject?"
"I'm not changing the subject. Inclusion in Yahoo Directory is
the most likely reason for the jump in both your search
position and your PageRank. Remember when you doubted the
value of inclusion in the Yahoo Directory and I pushed for
submission anyway? Now you know why I insisted."
That seemingly expensive Yahoo Directory listing has one
little known benefit to your website. It is the most important
and valuable text link you could ever purchase. That one link
from one source will do your ranking more good than any other
single link (except possibly the Open Directory).
Many webmasters look at potential traffic referred from the
Yahoo Directory as the determining factor for submissions,
when that is not the best reason for inclusion - It's the link
value that matters above all else in this case.
I've had several SEO clients see a leap in ranking for
targeted search terms a week or so after that Yahoo Directory
link goes live for them. Many clients have argued with me
about the value of that Yahoo Directory text link. But at
$299, the yearly fee is cheaper than many of those commercial
text link ads sites and does far more for your ranking in
search engines OTHER than Yahoo.
Why? It's purely the value of that link. Search engines know
that only sites of a certain quality level will submit and get
accepted into Yahoo Directory. They know that serious
businesses will pay that yearly fee, while marginal or hobby
sites will not pay that $299 every year. Surely there is some
level of value assigned in search algorithms to inclusion in
the Yahoo Directory.
It's a little known technique for gains in ranking which is
based purely on empirical observation over time. But the
result of inclusion in the Yahoo Directory is the same for
every client, every time - their PageRank ratchets up and
targeted search terms suddenly take a big jump just a week or
two after inclusion. The same is true of inclusion in the free
Open Directory Project at http://DMOZ.org .
I've seen client sites jump from positions on page three at
MSN search to top 5 positions on page one of the MSN SERP's
following inclusion in the Yahoo Directory. Now we are
submitting this same client to the Open Directory for the 5th
time in as many months hoping for elusive editors to add the
site, leading to another jump in search position and PageRank
if and when they get around to adding the site to the DMOZ
database.
You do know that Google uses that Open Directory listing in
their own directory, don't you? It's worth submitting and
resubmitting until they finally include your site. It really
is worth the trouble to keep trying, no matter how long they
ignore your submissions.
One caveat always applies to Directory submissions! They must
be done with great care applied to keyword phrases used in the
site description. That single line of text you submit in the
"Site Description" text box on the submission page will
strongly affect your keyword phrase ranking in OTHER search
engines for a very long time.
Take care in crafting a keyword rich and effective description
for your site. I always request that clients either have me
submit for them or use text I've written for them in that
description. If you do it badly, it will be re-written by an
editor who cares more for categorization than keyword
rankings. Be Careful!
Before you run off begging for reciprocal links from slick
webmasters or purchasing text links of dubious value from text
link outfits, submit to Yahoo Directory and pay the $299 (or
$24.92 monthly) for the most undervalued text link available.
Then swallow your pride and re-submit to the Open Directory
until they finally include your site.
Rock your rank with dynamite text links! Yahoo Directory and the
Open Directory Project.
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