|
Author: Joan Maughan Article source: http://www.sap-basis-abap.com/. Used with author's permission.
Link popularity is becoming the latest "in-thing" to get your website ranking well with the Search Engines.
Getting links to your website is critical but there are some guidelines that should be followed for successful Reciprocal Linking. In addition, a lot of website owners are becoming particularly choosey as to who they link with, and they cannot be blamed for this. Linking to good quality websites is paramount.
So where does that leave the website owner with a low to average Google Page Ranking?
We will presume for just a moment that your website has an overall Google Page Ranking of between 0 and 3 (out of a possible 10). How can you improve this so that you have a better chance of getting good quality reciprocal links?
Link exchange is not the only thing that helps increase your Website Page Ranking. It is a combination of a number of factors, such as :
* Great relevant content
* Designed to keep the visitor interested and informed
* Meta Tags should be well optimized
* Keyword density
* Frequently updating the content.
There is a lot of free information regarding page ranking - just
put "google page ranking" in the Google search bar for more details on this topic.
Back to Linking!
Developing a good Links Page on your website takes a lot of effort to start off, especially if you are doing it manually and not using a Link Program.
You need to plan and organize your time so that you can evaluate possible link partners thoroughly. You should check their website to ensure it is of high quality, providing relative information and products to your website theme.
There are a few schools of thought regarding linking to "competitor" websites, some feel it is not a good thing. However, personally I don't believe it to be detrimental as long as your website offers top quality information and products. After all a little bit of competition helps keep us on our toes. Whether shopping online or offline, people usually browse for bargains or the best quality before making a purchase.
This of course, works both ways as your site is also listed on competitor sites. So having a good balance of both competitor sites and related sites is the best answer.
Planning your links page is important in that you need to determine how you want it to look, what categories you will have and the size and positioning of the links. Will you just have text links or will you accept banner links?
It is good practice to have the Link menu button placed in a prominent position on your home page. This is also a point to remember when evaluating possible link partners - on some website you can spend ages searching for the Link button and the Link pages.
There is also the practice of placing extremely good beneficial links on other pages of your website. For example:
If your site is promoting health products you may very well want to place a banner ad on your homepage for say a health magazine.
In most cases you will be required to place a link on your website first prior to requesting a link exchange. Once you have placed the link, send an email advising that you have visited their site and believe a link exchange would be beneficial to both parties. Mention something about the site that impressed you, this way they will know you have actually visited their website. Endeavor to get a name to address the email to if at all possible.
Of course, many sites today have everything set up with forms that enable you to just fill in your website details including the reciprocal link address. This does make the job much easier, but it is good business practice to send a confirmation email advising that their link is listed on your site and that you look forward to a reciprocal linking arrangement.
This last step can be beneficial at a later date in that you may want to approach them in the future with a joint venture proposition for example. Linking is more than just swapping site information, it can be the first step to a profitable business partnership.
A couple of important points to remember:
* Check all the links regularly to ensure they are working.
* Check that your link is still listed on the partner site.
As your Link Pages grow, it will probably become necessary to use a Link Managing Program or Service, there are a number of very good ones available, some with a free trial
period.
Happy Linking! Joan Maughan
CEO of Summerset Global Marketing.
Joan's previous experience in business has been in the
accounting and secretarial fields. Deciding to setup a
business from home led her to research fields of interest.
As part of this research she discovered the many pitfalls,
but also found that there are a lot of people looking for
good honest, reliable products and advice.
Her website and newsletter provide this and the website is
regularly updated as new and up-to-date information comes
to hand:
http://www.joanmaughan.com
This is a "Shareware" Article
This article is shareware. Give this article away for free
on your site, or include it as part of any paid package as
long as the entire article is left intact including this
notice.
Copyright © 2005 Joan Maughan
Golf Strength Exercises - Can You Benefit From Them?
Golf strength exercises are a must for any golfer wanting to improve power output; decrease injury; improve accuracy and consistency, and slow the effects of th...
A Beginners Guide to Lovebirds
The fascinating behavior of Lovebirds make them among the most interesting pet bird. Here's what you should know about keeping lovebirds as pets...
Is Your Environment Contributing to Your Acne?
Is there a possibility that other factors such as the environment may be causing your acne problems? A goal of acne prevention would be to keep your skin pores ...
How to Check the Status of Your Tax Refund Online
So, you were pleasantly surprised to learn that you are getting a refund on your taxes. Congratulations! The question for most taxpayers expecting a return is, ...
Oscar
We should have known you were a doofus before we bought you, what with two previous owners and two tries at obedience school. But we took you anyway. Now that y...
How to Plant a Heather Garden
Mass plantings of heather, either planted with one of each variety or one hundred, can be ideal for a sunny area. Spaced appropriately, the plants will mature i...
Build Better Link Popularity with Syndicated Articles
Article syndication can help build relevant links for any website. This article explains how Article syndication is a great way to build link popularity.
5 Most Popular Flowers for Your Garden
Information on five of popular flowers that you can use in your garden.
Nine Things More Important than Capital
When starting any enterprise or business, whether it is full-time or part-time, we all know the value of having plenty of capital (money). But I bet we both kno...
Help With a Common Obstacle to Confidence: How to Translate Inspiration Into Reality
This article is designed specifically to support you in tackling one of the biggest obstacles that may come in your way as you work on developing your confidenc...
Making a Living as a Copywriter; Freelancing Versus Agency
So You Want To be A Copywriter?
Anatomy Of A PR Campaign
An effective public relations campaign must begin with a clear message. In
other words, the point being made to the public must be focused, well
conceived, an...
Why Real Estate Agents Need Their Own Website
It is difficult, if not impossible, for a real estate agent to be successful today without a Website. This article examines the reasons that Realtors require a...
The First Step To Curing Acne
At a loss for how to cure acne. Get the facts, then get your cure.
7 AAA Ways To Succeed!
This article will help you to find, use and take advantage
of every skills learning opportunity you encounter - you
will be able to employ your professional and...
Hey Boss, is a Keylogger - Uh Spyware?
A close friend of mine walked into his minority SMB office,
cup of coffee in hand and was blown away by this question
no owner wants to hear coming from his ...
The Great American Dream Challenge
Without dreams and vision, companies and countries fail, and without our personal dreams, hopes and aspirations, life can become meaningless.
Triple AAA in 30 Days
Have you ever wonder about how to get good credit with spending alot of money. Well here is a little secret I used to get my credit back up to par.
Should I Keep Writing?
Only you know if you have what it takes to be a writer. What have you been telling yourself?
The Latest Trends in Interior Decorating for Your Home & Office
Don't know how to decorate your home or office space with flowers? We have some great interior decorating with flowers ideas for your home and office. Create th...
Yes, You Can Lose Weight!
You too can lose weight, and be even more beautiful!
Ten Deadly Proposal Preparation Pitfalls
Let's face it, the name "proposal" is a great misnomer, but since many businesspeople take it literally, they often paint themselves into a corner of chasing bu...
Jump Those Hurdles: Isolate and Eliminate the Obstacles to Success
So you made your first attempt to run a small business but it didn't go so well? Not to worry... you have the rest of your life to do it all over again, and nex...
What is a Conservation Easement?
If owning a home in an environmentally friendly location is important to you, learn more about conservation easements.
|
Print this page