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Author: Guy Mendelson Article source: http://www.macosx.com/. Used with author's permission.
The internet is a wonderful source of information and full of people that could be your customer. But there are many people that you would never meet online. This is why it's important to tap into the offline world. The basis behind any offline promotion campaign for your website is of course to get your website visited more often and if your sales letter is good enough to get more sales from these extra visitors.
Let's talk about a few things that you could do to market offline. This article is your guide to promoting your website offline, I hope you enjoy it.
First and foremost , include your website (URL) and email address in all your current ad campaigns; on your business cards and other print marketing material. Include your address should be consistent throughout your materials including fonts, colors, logo, tag line, etc. Your customers will come to recognize your image and thus build a relationship. Include your URL on all your letterhead, business cards, brochures, envelopes, invoices, checks, fax coversheets, proposals, flyers, newsletters, press releases, and media kits. Let people know you have a method where you can be reached and information on your company's products and services can be found at any time.
Here are a few pretty simple and affordable things you can get started with today to promote your home business in the real world.
1. Pass out business cards everywhere you go! Leave 2 or 3 cards with people so they can give them to friends, put them in your bills, leave on the table with a tip, hand one to the cashier at the store, drop them into lunchtime drawing jars.
2. Create flyers and post them to bulletin boards at stores, churches, daycare's, laundry mats, etc. Tell people they can order online 24 hours a day without even having to lick a stamp.
3. Have t-shirts, hats, tote bags or buttons made and then WEAR them! While you're out running errands, people will undoubtedly notice and ask you about your product or service.
4. Talk to people everywhere you go! Strike up a conversation, ask them what they do and if they like it. Don't pre-judge - you never know who may be interested in what you're offering or in starting their own home business. Be interested in what they say to you, get a feeling for what their needs are and then offer your solution whether it be your product, service or opportunity.
5. Use your car to advertise with hanging signs in the window.
6. Advertise in your local newspapers. 'Bargain hunter' and 'Penny-pinching' ads work well to get started with, as they are low cost, go out to your entire local area and are read (believe it or not) by most people. You can also place ads on your local TV stations and radio stations.
7. Swap advertising flyers, biz cards and "perks" with other businesses. This can be done either online with other home businesses or with small businesses locally. Go to several businesses and offer to pass out their promotional material if they agree to do the same for you.
8. If you can afford to, have some sales aids made up. These can be calendars, pens, pencils, refrigerator magnets, snack bag clips, memo pads, post-it notes, monitor cleaners, novelty games, stress balls, key rings, etc with your URL on them.
9. Have a self-inking or rubber stamp made up with your business URL and contact information on it. Then start stamping every piece of paper, brochure and catalog before it goes out because it only takes a minute to do it!
10.For every customer enquiry that comes in by phone ask for an email address in the contact info then send them your URL
Some of these techniques will also generate new clients as well; the possibility exists that you will attract a client whom you have had no prior dealings with.
Whether you choose to implement a few of the above ideas or all of them, this is your chance to really personalize your message and reflect your business image. Choose items carefully for quality. When ordering an item, ask for a sample of the product. Nothing is worse than ordering a thousand of something only to find the quality so poor that you wouldn't be comfortable giving it to anyone.
Well, that's it for now. I hope you can find something useful here to help you advertise off the Internet or at least get your creative juices to come up with a few "out of the box" methods yourself!
Yes, these strategies are simple and you probably already knew what you need to do, you just haven't done it yet.
Isn't it time you took action? About The Author
Guy Mendelson, is a respected internet marketing expert, and the founder of leading home business http://www.great-money.net and http://www.business-oppurtunity.com. His websites contains the best make money, and make money online tools anyone can use to get started making money from the comfort of their own home.
Guy Mendelson
guyef@walla.com
Free e-course, send blank email to networkingcourse@FreeAutobot.com
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