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Cultivating Positive Media Relationships
As a small business owner, publicity is one of your greatest allies! People who read about you in the newspaper or hear an interview with you on the radio will sit up and take notice -- you develop an air of credibility. But you have to be in charge of your relationship with the media, and make it a good one!

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
Effective public relations, press releases and managing your message in the media is all about impact, reach and timing.

Managers: Can We Agree on This?
Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money's worth. In particular, you should be pursuing those three p...

Three Communication Secrets of The Great Communicator
Robin Williams once said of former president Ronald Reagan, "You'll notice that [Nancy] never drinks water when Ronnie speaks", implying that Nancy did all the talking for him. Williams's quip emphasized the importance of communication in the public's perception of Reagan; humorists zeroed in on that aspect of the President's public image. Although there were skeptics like Williams, most commentators took a more favorable view of the president's facilities of communication. The key qualities of Reagan's communication skills noted by commentators were his confidence, optimism and wit.

Levines Laws For Pitching With Panache
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"

Guerrilla PR- Chapter One
A BRIEF HISTORY OF TIME . . . AND NEWSWEEK AND USA TODAY

Celebrities Cant Have It Both Ways
Would you buy a product if the celebrity spokesperson was involved in a scandal? Companies tend to believe that they will lose market share if they are associated with celebrities whose reputations are questionable. Celebrity testimonials became a major aspect of advertising in the 80s, with names like Madonna gaining lucrative endorsement contracts.

PR: Focus on What Matters!
Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs...

How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"If you haven't any charity in your heart, you have the worst kind of heart trouble." - BOB HOPE

How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
(If you missed part one, you can find,it here: http://www.guerrillapr.net/ Guerrilla_PR_Insights-gprinsights11.html )

How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three
(If you missed part two, you can find,it here: http://www.guerrillapr.net/ Guerrilla_PR_Insights-gprinsights13.html )

The Role Of Public Relations In Branding
Public relations is a seriously misunderstood discipline. Even people in business tend to confuse it with publicity, which is a completely separate concern. In actuality, public relations is much more than the art of attracting publicity.

Media Exposure Validates And Legitimizes Your Business
It is important to comprehend how vastly media relationships differ from advertising.

Anatomy Of A PR Campaign
An effective public relations campaign must begin with a clear message. In other words, the point being made to the public must be focused, well conceived, and uncluttered; there is no point in trying to deliver two messages at once, since both will inevitably be diluted upon delivery, and therefore less effective. Simply expressing the company's chosen identity in easily identifiable terms is enough for an initial campaign, and if that message is delivered successfully, the campaign is a success.

Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying the market situtation, your company's public image and the coverage of your competitor's business. Only if you are well-informed about these...

Public Relations 8 Fix Factors
I say to business, non-profit and association managers, a key part of your job description is - or should be - do everything you can to help your organization's public relations effort as it striv...

Why PR is a Vital Force
Because it can alter individual perception and lead to changed behaviors. Something of profound importance to businesses, non-profits and associations who can sink or swim on how well they employ thi...

What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about. And this despite the reality that, properly cared for, those behaviors can ...

Managers Who Tap Into PRs Value
Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Espe...

PR Essential to Your Success
Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most aff...

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