Prep for a Successful Trade Show Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the yea...
Making Press Releases Work - Creating News Where None Existed Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is that you cannot write a press release about any old aspect of your business and have it end up on the home page of the Fortune Small Business Web site.
Publicrelationistas? Is that what we are? Fanatic, over-the-top disciples of some wretched obsession?
PR: Lets Talk Fundamentals How much more fundamental can you get than this? As a business, non-profit or association manager, if you don't get your most important outside audiences on your side, you will fail.
Are You a PR Chowderhead? You are if you stand by while your public relations people futz around with communications tactics instead of nailing down those outside audience behaviors that help you reach your objectives.
Managers and PR Genius The real public relations geniuses might be managers. You know, managers who pursue their objectives by reaching, persuading and moving those outside audiences whose behavior most affect their organi...
Something New For Managers? A new public relations blueprint could be a good idea if you're a business, non-profit or association manager who's not getting the important external audience behaviors you need to achieve your depa...
If Your PR Cant Do This, Bag It! As a business, non-profit or association manager, why continue a public relations effort that doesn't deliver the key external audience behaviors you need to achieve your department, division or subs...
Hey, Mr/Ms Manager! Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention t...
Get Outsiders on Your Side Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences. I refer to behaviors like inquiries...
Managers, Start Your PR There'll never be a better time for a manager working for a business, non-profit or association to ask this question: "Am I getting the public relations results I'm paying for -- the really important...
PR: Room at the Bottom? When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, that's where public ...
The Ultimate PR Scam It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their department, division...
Is PR Really A Soft Discipline? When public relations means success or failure for the organization, yes, I'd call it a very "hard" discipline indeed!
What Are We Teaching PR Students? At the end of their course of study, PR students should have learned that they will need to alter individual perception leading to changed behaviors among their most important outside audiences.
Maybe You SHOULD Worry About Your PR! Public relations communications tactics are valuable devices which we call upon from time to time to move a message from here to there. But the creme de la creme of PR is another matter entirely.
How To Create A Media Frenzy - The Mark Latham Way Australian poltician Mark Latham has generated huge public awareness and boosted sales of his book through creating a media frenzy and essentially turning a potential crisis situation into a positive, and lucrative one. Read to find out how you and your business can learn from Latham.
Managers: Should Your PR Budget Stress Tactics or Strategy? If you believe tactics ARE public relations, it reveals that you are not effectively planning to alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.
Humulin or Lantus, Which Insulin For Your Child? Has your doctor recomended that you switily'sch insulin regimes for your child? Do you wish your child had more freedom of choice about the food they can eat? T...
Selling by Owner Escrow or Closing Checklist Home sellers should keep on top of their pending sale; especially when selling without the assistance of a real estate agent. Sometimes busy real estate agents ...
The Secret to Reaching Your Ideal Weight The secret to reaching your ideal body weight is all in your mind! Enlist the power of your subconscious and destroy those negative belief systems that are stop...
Watch Out for Alternative Medicine Charlatans! Alternative medicine practitioners who are frauds and fakes can do you more harm than good. Lessons learned by this integrative medical practitioner after atte...
The Real Secret of Attraction The secret of attraction is the unconscious hope for healing and understanding. This is why we are so discriminating in our choice of a marital partner. Our p...
About Wiccan Cauldrons What do you do with those cauldron thingies anyway? Here's a simple article on how you can use cauldrons in your religious practice, or just to make some good ...
7 Little Known Facts About Cellulite Cellulite is a condition for which cures are commonly sought. The lumpy, rippled skin which typically appears in the thighs and buttocks area known as cellulite...
What to Do When You Are Alone for the Holidays Being alone for the holidays is a major challenge for many people. Holidays often conjure images of family, of warmth and the sharing of special time. Lonelines...
You Are Spirit Powered (Moving to Transformation) Spirit is who you are naturally. The body is the phsyical embodiment of that which created it. You do not have to look anywhere to be what you already are. Reli...
What are Betting Exchanges? A brief introduction to betting exchanges,with an explanation of how they work,and pitfalls to avoid.
Teens and Sleep Sleep is nature's way of renewing and maintaining balance—physically,
emotionally, and spiritually. Teenagers need about 9.5 hours of sleep
each night. It is...
Real Estate Investing – “The Neighborhood Factor” Real estate investing profitability is affected by "The Neighborhood Factor." Drugs, prostitution, crime and negligence are significant to resale and profits in...
Why Holford, Atkins & South Beach May Have It Wrong! Briefly explains why a "one-size-fits-all" approach to dieting is not the answer. For a diet to work it must be individualised. The article discusses key foods ...
The Real Thanksgiving Thanksgiving activity to understand the value of Thanksgiving by taking the time to share what we are thankful for with each other.
Confessions of a Limousine Mystic! Confessions of a Limousine Mystic," reveals the not always noticed everyday lessons and learnings from Saint Germain's people, America and beyond....while Chau...
What is a Healthy Eating Plan? Healthy eating is important for everyone, from babies to the elderly. Learning to eat well is more than just eating a variety of foods so that your body gets th...
What You May Not Learn In College... (Part Two) If you become a writer for any publication, private business, public entity, non-profit organization and/or large corporation that employs more than one editor,...
Spend More Time Selling On average a sales person spends less than two hours per day selling their products. Here are a few tips to put the sales back in your day.
