Marketing On The Cheap: Join The What? What seems now like a hundred years ago I owned and operated a company that was made up of three components: a...
Articles Tutorial Articles on advertising, sales
management, business, stock market, hobbies, health, lifestyle, family relationships, online
business, money, stock trading and m...
Why Not Juice-Up Your PR? Say, from tactics like special events, brochures and press
releases to a public relations effort more in keeping with
the challenges you face as a business, non-profit or
association manager?
How PR Makes a Managers Life Easier Things are pleasant for many business, non-profit or
association managers when their public relations people
deliver newspaper and talk show mentions, informative
brochures and videos, and special events that attract a lot
of people.
Are There Secrets to Gaining Media Coverage? Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or p...
What You Dont Know About PR Can Hurt You And hurt bad if you are a business, non-profit or association
manager. Especially when you rely too heavily on tactics
like special events, brochures and press releases to get your
money's worth.
Preparing For Your Media Interview Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interv...
Public Relations Productivity Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives? I opt for holding public relations responsible, first, fo...
Why Public Relations Doesnt Just Happen Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can del...
Time to Spruce Up Your Public Relations? The premise reads this way: "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished."
A Well-Oiled Strategy Machine Yes, that's what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by r...
PR Is Just Smart Business The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice - properly applied - does just that.
Trade Show Tactics Revealed Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he w...
PR: How Sweet It Is! The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and well-targeted. YES!!
So Whats Wrong With Strategic? Some folks see the word "strategic" as a needlessly tiresome and complicated notion. But anything that shows you how to get from here to there IS strategic, and something we all need.
Ignore PR at Your Peril! Actually, I don't believe you don't care, and I don't believe you're really ignoring public relations. If you were, by now your organization would be on its last legs, Kaput!, Morto!
PR Buyers Beware! It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are....
Recessions Dont Last Forever! Recessions Don't Last Forever! It could, but what if it doesn't? Will you be prepared? Will those key external audiences of yours, whose behaviors REALLY affect you, look favorably at you and you...
Anxious About Your Public Relations? Shooting from the hip always creates anxiety. Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and strategy. O...
Quality Leadership The Lakota tribe of Native Americans has no word in the language for "I" or "me," only "we" or "us." Mahatma Gandhi insisted on traveling in third cla...
Universal Thought Systems/Forgiveness Thoughts of forgiveness have a great impact within especially for the person doing the forgiving. The thought of forgiveness becomes part of universal energy an...
Washroom Break Why do woman use the washroom as a meeting place? Why do men always go to washroom alone?
Your Wedding Countdown This is intended as a guide to help you plan the essential elements in the count down to the wedding day. Organise everything in advance and everything should g...
Mobile Detailing Expansion Considerations Expanding your business requires you to take a good hard look at your business (checking under the hood). You need to ask yourself. What am I making money at ...
Say What? As the comedian Steve Martin once said, "some people have a way with words and some people have not way." Increasingly, I am seeing information from companies, ...
What Do You Need to Know About Nursing Profession Nurses perhaps the best friend of a patient. Though they get paid for their job, yet the care and concern they exhibit for the patient is unparalleled and remar...
How to Hire the Right People One of the biggest challenges any business owner or manager has is hiring the right people. I've recently discovered a simple, inexpensive yet very effective wa...
Eat Your Way to Clearer Skin As with many skin conditions, the best way to get rid of acne is from the inside out. Eating the right foods can clear your skin, helping you look and feel bea...
What is a Home Business? Now this is starting to sound like a REAL business! That is exactly my point and that is what you should expect if you are interested in starting your own.
Seven Daft Things Not To Do To Your Website It takes a lot of time and effort to build your website and then attract visitors to it. When those visitors do arrive you want to make sure your site doesn't d...
Customers Demand Internet Privacy Because of SPAM and phishing e-mails, identity theft and viruses, it's completely understandable that customers have a hightened concern about their Internet pr...
Advantages and Disadvantages of Prepaid Cell Phones We are constantly seeing advertisements on TV promoting cell phones and cell phones carriers with what they call great introductory offers if you sign up with t...
Anti Scooter Media Frenzy An estimated five million scooters will be sold this year and according to the U.S. Product Safety Commission 26,000 scooter-related injuries were reported befo...
One Definition of Success Have you every just sat down and thought about how you define "success" in your life? Is what you are doing really working?
A Guide to Shower Curtains Bathrooms do not always offer many opportunities to make style statements. Sure, you can paint the walls or change the flooring. You can buy a new rug or wasteb...
7 Steps To Having More Energy Feeling tired all the time? If you'd like to increase your energy levels, this article is for you!
