The Power of Radio - Tips for Great Radio Interviews Radio interviews can offer a great opportunity for promotion of your company, however, many become flustered or intimidated by live radio. Follow these tips from veteran radio announcer and consultant Thomas Murrell to ensure your radio interview is effective.
5 Critical Tests Every Press Release Must Pass The press release is still the most common way to "pitch"
journalists when you're trying to get them to give you
free publicity. But over 95 percent of all press releases
get thrown in the trash in seconds. Former TV anchor and
radio talk show host George McKenzie has five tips to help
you make sure your press release gets attention and action
from journalists.
Media Training - Essentials for ALL Office Professionals Dealing with the media often requires organisation and skills. All office professionals reuqire different levels of media training. Here are ten tips to train your staff in media relations.
Media Releases - Helping Grow Your Business Offers ten reasons why all professionals should learn how to prepare an effective media release and the benefits involved in using media releases to generate exposure and awareness as prepared by former journalist and consultant Thomas Murrell.
Talk Back Radio - Tips To Be A Star On-Air! Learn ways to maximise your talk-back potential and gain exposure for yourself or your business through following these ten simple tips as prepared by former journalist and consultant Thomas Murrell.
Photographs - Ten Tips For Getting Good Shots A good photograph can become a cheap effective tool for gaining media attention and exposure for your business. Follow these tips to learn ways of getting good photographs every time.
Using the Media - Five Reasons Why There are many reasons why the media is such a powerful entity and why people choose to engage daily with different media outlets. Here former journalist and consultant Thomas Murrell identifies five reasons why people need and use the media.
Crisis Management The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments.
Watch Your Attitude So many restaurants spend money on publicity and then practically chase customers away by the owner's attitude.
Hispanic Media Relations Training: What to Do When Hispanic Media Call A Hispanic media producer or reporter calls you for an interview. You want to gain exposure among America's largest minority market with tremendous buying power and desirable purchasing habits. How should you respond?
Effective Media Relations Tips- What To Do After The Media Interviews You! An effective media relations program does not end with an interview. Rather it is important to then monitor and evaluate the interview's effectiveness to gain a greater understanding of the media for greater personal and professional gain.
Creating Event Magic through Planned Video Production For all of those over-worked corporate events planners out there, this article details the best way to produce an attention-grabbing video for your next event.
Media Savvy - How To Lead, Persuade, And Influence Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. Media and Communications Consultant, Thomas Murrell* shares 10 success tips for getting the best from the media.
Congruence and Self-Sabotage Self-sabotage is a term used when someone is blocking themselves from achieving their ultimate goal. Does the definition of this term ring true for you? Or have...
Marketing Your MLM Business: Know What You Dont Know You realize that some people will quit your downline and that it comes with the territory. Unfortunately, many distributors quit within their first 12 months. T...
Coaching Skills Does Matter At Chick–fil-A In this discussion, we talk about Coaching Skills with Phil Orazi, Dean of Chick-fil-A University and Scott Mayson, Business Consultant with Chick-fil-A in Atla...
Pretend Interest and Apathy... What To Do About Them! According to Merriam-Webster's dictionary "apathy is defined as the following: lack of emotion; lack of interest; indifference". Wow, that's pretty depressing. ...
Spiritual Journaling Spiritual journaling is a reflection of our soul. It isn't
about religion. It's about feeling, seeing, understanding
what are the higher messages that direct ...
Understanding Secured Loans If you're a homeowner, you may get a lower rate through a secured loan using your property as security. Secured loans are more easily accessible to those with a...
Farming Human Clones Can today's American Farmer survive if they harvest clones?
Time Management is Cause Control In the end - great use of time is all we have to master. Everything else falls into place. If we know what we want and we master our time to get there - we are ...
Action Rules - Just Get Started! 'Action Rules!' in the Getting Goals Game. It is the number one most important step to achieving your greatness. Having second thoughts? Trouble getting started...
Pebbles of Wisdom It's not easy to face old habits to change. Most of us don't do it until we are up against the wall. But once we do, we realize the rewards are will worth the...
Cheating at Roulette - Can You Do It? If you are searching on the net, you will find many authors who claim "cheating at roulette" is possible and by doing it you can win consistent profits.
Job Interview Mistakes To Avoid The interview is a critical part of the job search process and also the one where most job seekers have trouble. There is plenty of advice around on how to na...
Search Engines - The Dominant Factor With the vast increase in profits declared by Yahoo and Google, is there any room for the small entrepreneur that can't afford the 'pay-per-click' model?
Golf Nutrition Is Not An Oxymoron - Listen Up Golf nutrition is still a relatively new concept. However, everybody knows that leading athletes in the NBA and NFL quite often have special diets and specific...
Pipe Down! A father ruminates about his young adult daughter as she cares for three little children and comes face to face with a resounding awareness of the cycle of lif...
