Public Relations Primer, Part II: Five Dos t its core, public relations is about selling. What you sell is your story, and your customers are reporters. Publicity guru Ned Steele shows how to package your story to draw the media's attention--and help build business and accelerate growth. Part II of a series.
PR: Lets Cut to the Chase If your key - that's KEY - outside audiences don't exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort. Results like fresh ...
Publicity: Financial Planners That Get It Follow One Rule Financial planners can use their expertise to garner free publicity that builds their practice and accelerates their growth. Publicity guru Ned Steele explains that following one simple rule can lead to being quoted in newspapers and landing interviews on television.
Business Growth for Financial Planners in Five Easy Steps Financial planners can use their expertise to garner free publicity that builds their practice and accelerates their growth. Publicity guru Ned Steele gives five actionable steps that financial planners can implement today.
Publicity for Financial Planners--Eight Tips For Success Financial planners can use their expertise to garner free publicity that builds their practice and accelerates their growth. Publicity guru Ned Steele offers eight tips to maximize publicity efforts.
Publicity: A Financial Planners Best Marketing Friend Financial planners can use their expertise to garner free publicity that builds their practice and accelerates their growth. Publicity guru Ned Steele explains that independent financial planners don't need the heft of a large firm behind them to get media attention.
Public Relations Primer, Part I: Packaging Your Story for the Media At its core, public relations is about selling. What you sell is your story, and your customers are reporters. Publicity guru Ned Steele shows how to package your story to draw the media's attention--and help build business and accelerate growth. Part I of a series.
Public Relations Primer Part III: 10 Donts At its core, public relations is about selling. What you sell is your story, and your customers are reporters. Publicity guru Ned Steele shows how to package your story to draw the media's attention--and help build business and accelerate growth. Part III of a series.
This is the Power of PR The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization's success. Its power really lies in doing somethin...
Is This the PR You Thought You Were Getting? You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And where you do so by persuading those important external folks to your w...
TV Reporter Shares the Secrets to Getting Covered on the News Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores? After twenty years of beating the street as a TV reporter, I have...
Knowing the Community You are in business for yourself, but how well do you know your customers and community? A good way to become better at understanding your community is to develop spread sheet databases of service clubs in your town with contact names, phone numbers, email addresses and brief descriptions. You should know all of the Volunteer Support / Service Clubs in your town.
Community Based Marketing Strategies As small businesses we have an opportunity and an obligation to help keep our communities strong. As small business people we have an awesome distribution system, reaching hundreds of people every day who come into our stores. If we are a mobile service business we see hundreds per day on our route. If you volunteer to deliver flyers to all your customers for an upcoming club event, you can develop incredible rapport with these groups. Community Based Marketing Strategies.
The Right Hook Discover how to create a news hook that brings in business.
The Ratings are Coming Small businesses have always known the importance of word of mouth - but with
online rating sites, more people are listening!
Media Training: When Reporters Bully You What happens when you're about to be interviewed by a hostile reporter? It happened to Susan, who appeared a few months ago on Dateline NBC. She was bullied by the reporter, but stood her ground. Here's why it worked.
Why Not PR That Gets Real Results? This article is serious about public relations results that help create the kinds of key stakeholder behavior change that leads directly to achieving your managerial objectives.
24 Killer Press Release Secrets 1. Your press release should sound like news, not an ad. 2. You should only send your press release to the media related to the topic of your press release. 3. Keep your press release one page in len...
Does Your Small Business Have a Grooming Policy? They say that image is everything and some of us have seen it all. Have you ever went into a store and just could not believe what you were seeing behind the counter? Is that a real human? Without trying to make the world into a civilization like the "Borg" there are a few things you need to think about in your small business.
Develop Your Soul Goals! When thinking about goal setting many people fall into the trap of only focusing on goals for themselves! By focusing on what we can get through goal setting we...
What the Samurai Can Teach Us About Self-Improvement The samurai lived by the sword and died by it. They were so adept at reading body movement that they were able to draw their swords and use them with deadly eff...
Buying Custom Wood Blinds Window and door blinds on windows and doors are chief decorating elements in houses as well as in offices. Interior designers use window blinds made of wood or ...
Low Rent Start Up An adventure story wherein a destitute undergraduate turns a broken down Rambler American into a key capital asset.
Why Cant I Start A Conversation With You? According to the World Pyschiatric Association, one out of every ten Americans has a fear of talking to strangers. When you enter a room full of new faces, to ...
Winterizing Tips for Your Lawn and Garden Tips on Winterizing your Lawn and Garden. Properly winterizing your lawn and garden is an important step toward healthy soil, lush grass, and happy plants next ...
Living Abundantly: May the Force Be With You! You've heard the phrase, "May the force be with you: from your favorit Episode of Star Wars. However, there is a manifesting power in all of us that we can use...
Lose Fats - Gain Confidence when You Lose Weight You can own an attractive and desirable body when you lose weight and build muscle. A step by step guide on how to lose weigh and build a well toned body that o...
Breeding Your Goldfish If you are keen on breeding Goldfish, you should know that it's not an easy task. It will take a lot of patience, a lot of space in the tank and quite a bit of ...
Teaching Children Responsibility What does it mean to teach your children responsibility? Every parent has a different answer and a different expectation of when and how their child will assume...
Being a Christian An article exploring the fundamental principles embodied in Christianity. For the new and old Christian alike.
Flowers That Beautify Your Home and Garden To help gardeners choose flowers, various systems for rating hardiness have been developed. A plant is considered hardy in a region if it can grow and thrive th...
Past Life: Wanting to Know Who I was in My Past Life? The residual balance of our acts and omissions in a particular life gets carried forward to next life through Karma. As we perform so shall we get... nothing mo...
Offer Package Deals To Increase Profits And Sales An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your...
Bark Collars: Stop Unwanted Dog Barking Many pet owners become lost as to what to do when their dog is barking and nothing seems to stop him. Maybe it doesn't even bother the pet owner himself, but th...
The Synchronicity of Success It's empowering to think that every person, every animal, every plant, every particle of matter... it's all working in grand unison.
Is Your Child Becoming A Praise Junkie? Can parents praise children too much? For years parenting experts have claimed that praise is important for children's self-esteem so parents have immersed chil...
Five Tips for Perfect Transition Decisions You're considering a new career, new place to live or new business, retirement, or any other move. You ask, "Will I be happy?" If you remember the old, old s...
Your Credit Score: Make the Numbers Work For You Your credit file is all about how you borrow money. Using a formula, credit agencies rate how well you pay back that money. Your credit score tells loan officer...
Is Nail Trimming Time A Battle? Trimming your dog's nails is a basic necessity of proper health and well-being. But it doesn't have to be difficult. Here are some great ideas that will make ...
