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Etymology- How Words Change Over Time
Etymology is the study of the origins of words and how they have evolved and changed over time.

A PR Question For Chinese Managers
As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers - tutored as they have been by European, North American and other PR...

Right PR Focus A Powerful Advantage
Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something positive about the behaviors of th...

How to Keep PR Working for You
Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. And then move those external s...

Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Fact i...

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a real challenge.

Why News Releases Fail
Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession). Many of you may know me, since I run Imediafax, the Internet to Media Fax Service. I send out over a...

How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every da...

What Kind of PR Makes Sense?
Are you doing anything positive about the behaviors of those external audiences of yours that affect your organization the most?

Killing Them Softly
The Essentials of Managing Ethics in Financial Public Relations

The Most Important PR In America
Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager's key outside audiences with the gr...

Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio,...

Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change among yo...

Top 10 Tips for Successful TV Interviews
Have you ever wondered what it takes to talk with confidence and authority in a TV interview, especially if you've never done one before? How do you even get to be on TV in the first place? In this article a TV professional shares the secrets that will help you attract TV interviews and do them successfully.

Cross Cultural Communication & PR
A look at how cross cultural differences impact upon the PR industry when they deal with international audiences.

Why PR is an Engine for Economic Growth
Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect their operat...

Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed extern...

A Great Way to Do PR
As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter, the whole basket ...

PR Where it Matters Most
What's more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders? Nothing. Those stakeholder behaviors directly impact virtuall...

What Does Your Telephone Say About You When You Are Away?
Your Small Business Image can be Shattered by Your Phone

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