Post Your Press Release Online – For Free!! Are you launching a new product or website? Announcing a new book, movie or seminar? Then you've probably created a press release - sharing the: who, what, when, where, how and why of your special newsworthy item.
The Ten Ps of PR Paula Gardner looks at the ten PR commandments that will help you get the most of any PR and marketing campaign.
Dont Do This to Your News Release! Hundreds of thousands of News Releases are sent out all the time
and many people will show you different ways to write a news release in a way that will result in publicity for you or for your company.
However, many people over look the 17 Deadly Sins that you should never do or have in a news release. These can cause your news release to end up in the shredder!
10 Ways to Get the Media to Love You So you've put yourself "out there" with a public relations campaign. Your dealings with the media now become critical. Those relationships with the media can make or break your public relations efforts. Here's how to get the media to love you:
Easy to be Foolish About PR C'mon! You need to do something positive about the behaviors of those external audiences of yours that MOST affect your organization.
Mastering the Media What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names.
Will you be ready for your 15 minutes of fame?
Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours? Just about anyone who has been in the public eye has a story of the media interview that went south. "I talked to that reporter for an hour and all they used was a ten-second sound bite!" or, "He said he wanted to ask me about X when that was just a way to get in the door so he could talk about Y."
Media Training 101: When 60 Minutes Knocks On Your Door You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives and their image-conscious organizations. Unless you've had media training you know most businesspeople would rather face a firing squad than a crew from the 5:00 news. Although most reporters have professional integrity, some can be crafty. This article helps you face the media with confidence.
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now Many companies are unsure how or why P.R. can help their business. Some understand its importance but think it's too expensive. The fact is P.R. is important. P.R. affects how the public and consumer perceive your company and any marketing director knows your brand depends on perception. Here are six simple strategies to consider implementing today to get your P.R. off the ground.
Your Online Newsroom: How to Give Reporters a Tip Most websites are good about posting their latest news and press releases. Reporters come to the site, see what's already been announced, get what they need and leave.
The Feeding Tube for Your Business There are a lot of things that make a business full of clients and running smoothly. We all know you need a constant stream of clients.
Killer Press Kits - Press Kits That Demand Attention So, you've had your book published or you've gone the self-published route, but what do you do now? You contact a newspaper, radio or television station requesting an interview and they ask you to ...
Put Yourself in the Reporters Shoes Treat reporters kindly! Be helpful, and you will probably tet the story. This short article explains the pressures and hassles a reporter is under and how you can turn a bad situation into one that helps you spell like roses.
How To Share Your Success Story Without Sounding Like You Are Bragging A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging? Tell the story of your success using one of these five approaches, which will work for newsletter articles, website content, and press releases...
Growing Your Business On-line: A Fresh Perspective Rather than thinking about the web as technology, let's consider the web as a purely connective device - perhaps the most powerful connective tool that mankind ...
Could You Have Lyme and Not Know It? Forget what you have been told about "bulls-eye" rashes and deep woods excursions - they only make up a small percentage of the population infected by Lyme. Lym...
Colour in the Garden Colour affects us and the role of colour in the garden to effectively create different moods can be utilized to enhance our emotional, mental, physical, and spi...
A Fools Game Question: "There are a lot of people who say that day trading is for "fools" and that it is very difficult to make a living from Day Trading. What are your opin...
Get More Web Site Traffic From Search Engines Considering all of the money you spend on promotion and advertising, wouldn't it be great to build a steady stream of web site traffic from the free search engi...
Dog Eye Problems - What To Watch Out For Dog eye problems can occur at any time. You should pay close attention to your dog's eyes just as you would their teeth, so that you can catch any possible infe...
Post Your Press Release Online – For Free!! Are you launching a new product or website? Announcing a new book, movie or seminar? Then you've probably created a press release - sharing the: who, what, when...
Making the Invisible Visible: The WOW Behind the HOW! Most people strive to live their lives demonstrating to others that they know, even if they don't. Most of our educational system is focused on teaching us to...
Career Killers to Avoid Many professionals and managers are so involved in day-to-day crises and fighting fires that they forget about a key leadership characteristic: self-management....
When Getting Stuck Goes Amuck Many of us have always wanted to write. We have all gotten writer's block. What happens when we are stuck? Can we go to a doctor for having writer's block? A...
