Why Content is King of Website Design When you're running an online business, it's not your website design you need to worry about - it's your conte...
Employee Motivation - The 8 Basics To motivate your employees, it is vital that you start off with understanding that there are some things that ...
Articles Tutorial Articles on advertising, sales
management, business, stock market, hobbies, health, lifestyle, family relationships, online
business, money, stock trading and m...
What is News? What may be the more appropriate question is: What makes a story newsworthy
enough to get picked up by the media? This article offers some good rules of
thumb to determine if you have a news angle worthy of press coverage.
PR Planning: Mapping Out Your Strategies, Tactics Establishing a road map or plan for your public relations initiatives is essential to keeping on track with not just the tactical details, but with your organization's overriding business goals and objectives as well. This article offers advice on how do develop a plan to bring focus to your efforts and establish metrics so that each year the planning process gets easier and your value is consistently demonstrated to management.
How to Get More Mileage Out of Your Media Coverage There's no denying the value of editorial side coverage, but you can't count on people reading a news or feature item about your company and acting on the
information. This article offers some tips on how to get more from your PR coverage thus enhancing the odds of driving more business prospects your way.
Building Credibility Through Bylined Articles A strategic alternative to the press release, bylined articles offer a much more effective approach to positioning your expertise. They are 100% message and are targeted for those publications that reach your desired audience. In this article, Sally Hodge offers the five Ws of bylined articles to help you tap into their power.
Media Relations: Minority Media Matters According to New California Media, 13 percent of the U.S. population now turns primarily to ethnic media. If you only pitch publications such as the Wall Street Journal, Business Week, and Time, you will leave out a huge chunk of your potential audience. More than ever, a complete media strategy requires reaching out to ethnic publications.
Media Training: How to Avoid Being Misquoted Being misquoted is one of the biggest plagues for any spokesperson. It can cause deep consternation for the interviewee, who has to sheepishly explain to her colleagues that she didn't actually say what the reporter claimed she did.
Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage? Most people thunk that only very famous, fascinating or controversial people OR extremely unusual products can get valuable press coverage and publicity. This is simply not the case! Most small and medium size businesses are missing out on a lot of sales if they are not adequately using the press and media to their advantage.
How Video Production can be used in PR This article looks at some of the ways video production can be used in public relations to provide effective communication. It contains some examples of PR projects and bonus tips.
HELP: I Need a Press Kit! A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product. On a website, the "press room" is the on-line equivalent of the traditional press kit. Here's what to include!
Do I Really Need a Publicist? Are you hesitating about hiring a publicist or, if you have one,
do you stop before writing that final zero on the monthly check,
and think "I can do that myself." Suuure, you can!
What Does the Public Relations Client REALLY Want, and Why? Truth is, in public relations, it's quality planning, and the degree of behavioral change it produces, that eventually captures client attention, not tactics like press releases, talk=show appearances and sports sponsorships.
Why Restaurants Go Out of Business Recently someone asked me why so many restaurants go out of business. I answered that too many people open a restaurant because it's their dream.
Writing a Press Release: How to Write Quotes Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory. To give your release extra impact, get a quote from a third-party.
Writing a Press Release: The Design Basics Big corporations have fancy press kits. Does this make a reporter more likely to do their story? In my experience, the answer is no.
Publicity Wont Thrive on Press Releases Alone You can't build a successful publicity campaign on press releases alone, for the simple reason that very few press releases ever make it into the paper.
What Determines PR Success? When you get right down to it, you probably should expand your view of public relations with some serious planning early-on to do something about the behaviors of those vital outside audiences rather than jumping right out-of-the-gate with a tactical broadside.
Submitting A Press Release Can Benefit Your Business Submitting a press release to the media will give added publicity and creditability to your business. Understanding the structure of a press release and how to submit one.
Top 7 Writers Sites for 2005 If you're looking for sites to help you market better and faster in 2005, these sites will help you.
Look For The Win, Win! Always be on the lookout for the win, win in all endeavors - I'm absolutely convinced that if we look hard enough at any given situation we can identify a win, ...
Hunter Douglas Ceiling Fans Hunter Douglas Ceiling Fans, since 1886, they must be doing something right! By Terry Price
Is Your Home Adequately Ventilated? If your home doesn't have adequate circulation, here are the steps to follow for making it more efficient.
Electric Power Production From Magnetic Tapes ATHENS - GREECE, -- An individual person called Basil Dimitropoulos, who is a graduate Electrical Engineer with specialization in Magnetic Recording Application...
Black Hat Search Engine Optimization the White Hat Way Whilst there are many "black hat" tactics to drive traffic to your website, they will often get you banned by search engines. The same effect can often be achie...
Pagan Crafts Learn Pagan crafts with everything from making an athame,candles,wands,runes,rune bags,tarot bags,medicine bags,walking sticks and much more. Make your own tool...
The Winning Edge Theory Identify the one area, that if you improved, would result in massive positive change. Once you have recognized your winning edge, make it a priority to exploit...
The Lurking Affiliate and MLM Junkies Ever since the introduction of money making programs became available. Mis-guiding experts decided to become more of a nuisance than provide realistic help to ...
12 Tips for Buying Waterfront Real Estate Buying waterfront property is different than any other real estate purchase. There are twists involved that can make it a risky proposition for the unprepared b...
Adminstration of E-Business Taxation The Internet may not be useful for all businesses, nor do all have to develop an Internet information strategy. Some businesses are concerned with the start-up ...
Creating A Newsletter And Making Your Website Magnetic Creating a newsletter is an ideal way to drive repeat traffic to your website but its design, format and implementation need to be carefully considered in order...
Basic Abdominal Exercises If it's six pack abs that you're after, daily abdominal exercises are the key to reaching your goal.
