Public Relations: Why it Works The short answer is, it works best when its fundamental premise is the guide, which insures that the primary focus of your public relations program is the behaviors of your most important outside audiences. Not less urgent matters like personalities, communi- cations tactics or administrative concerns.
Where is the Best PR Value? Wherever the fundamental premise of public relations is practiced. Look at what it suggests. People act on their own perception of the facts before them, which leads to predictable behaviors about w...
PR: Ouch! Tells the Tale Ever get the feeling that your public relations program isn't doing much about the behaviors of your important outside audiences? Those audiences whose actions have the greatest impacts on your busin...
Can Small PR Firms Deliver Huge Results? They can when they invest in the basics. The best of them obviously rely on some form of public relations fundamental premise to produce winners across business environments from rockets and orange juice to product recalls and indicted CEOs.
How Would You Ever Know? Your important outside audiences behave in ways that stop you from reaching your objectives.
Its Just Common Sense! When a group of outsiders behaves in a way that hurts your business, you usually do something about it. Yet, many business people are amazingly casual about their own external audiences. To me at least, they seem to ignore the reality that those behaviors really do impact their organizations.
A Simple Formula for Success Leaders in the business world need public relations big time, and they show it every day. How? By staying in touch with their most important external audiences and by carefully monitoring their perc...
PR: Behavior Modification Specialist While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key...
Top Five Publicity Myths Most people consider getting publicity the most important part of public relations. It's also very mysterious to many people. Here are my top five publicity myths, to help make publicity better understood.
The Story The Media Really Wants If you're like most of my clients, you're probably interested in getting the media to cover the success of your business. These "business success stories" can be used for future marketing efforts -- including reprints of the story in your marketing materials or on your Web site, or framing the article and hanging it in your office.
There Is No Such Thing as Competition A wise friend of mine has often said, "There is no such thing as competition." I happen to agree with that philosophy. In fact, I have many solid business and social relationships with people you might consider my "competition". Some of my best friends are "competitors"!
Think Big Would you like to be the next Dr. Phil, Suze Orman or Guy Kawasaki?
How to Get Publicity for a Service Business Many of our clients are in service businesses, such as realtors, financial advisors, interior designers, attorneys, salon and spa professionals, home health care, therapists, consultants, accountants, computer services, and several more.
The Three-Mile Radius To make your sales take off, focus on the Three-Mile Radius around your small business. There are plenty of nearby customers just waiting to find out about you.
Say What? As the comedian Steve Martin once said, "some people have a way with words and some people have not way." Increasingly, I am seeing information from companies, particularly in news releases, that makes no sense.
Meet The Media Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.
Is There a Plumber in the House? I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant. See how one company uses that negative reputation to shine like a new faucet.
The Press Release is Dead (Now Will Somebody Please Tell the Clients?) Press releases are no longer an important tool for PR practitioners as they once were. Although there are some exceptions, the reality is that the press release is pretty much dead as a piece of the strategic communications arsenal. This article tackles the relevance of the press release and offers alternative, more effective solutions for getting the message out to your targeted audiences.
Close the Performance Gap One of the most difficult and emotionally draining situations you face as business owners or executives is employees not meeting your expectations. How can y...
Hominid Inter-breeding The Portuguese baby that is half Neanderthal and many other things are there to show that mankind may indeed have had the ability to ritually attune and genetic...
Work an Event, Not Just a Room If you want to catch catfish, you need to fish in the pond they inhabit. You won't find them in a trout pond. The same is true in business. Strategic network...
Drop Shipping Secrets and Sources Revealed Unfortunately for those just breaking into the wholesaling business, drop-shipping source information is jealously guarded. With a firm understanding of the se...
Who Will Passive Income Work Best For? Students are not the only people who should think about creating passive income, however. If you find that your job is not paying you enough money, but you defi...
People Skills: Eight Essential People Skills The whole idea of being people skilled is knowing or finding how to bring out the best in others in any situation, rather than their worst. By mastering these e...
The Future: Help is Available How important do you believe it is to think about and visualize your future life? How important would it be to you if your cab driver wandered all over town, n...
Inspiration From Jack Dempsey Boxer's face the harsh reality of public defeat every time they get in the ring. Their attitude of amazing courage and determination to keep going under the mos...
Connect with Your Muse The muse is something that's outside of yourself, which provides inspiration and helps you get your creative work done. To have a connection with your muse you ...
15 Quick Body Toning Tips Here are some toning tips for your fitness toolbox in no particular order. Mix-n-match. Read one a day. Have fun!
Sawbones An odd and unexpected airport encounter with a horse and human masseuse teaches the author about the secret to career happiness.
Self Esteem - What It Really Is and How to Raise It Self esteem. Now there's a well used and little understood term. Self esteem seems to be one of those terms that we frequently use without really knowing exactl...
The History of Christmas Ornaments You've poured the eggnog, turned on the Christmas carols and starting trimming the tree. You look at an ornament and think that it's shaped like an onion. The n...
Stevens Johnson Syndrome Lawyer Says: Get Help Drug companies, more concerned with making a profit than keeping drug users from dying, have not (until the FDA stepped in) put black box warnings about the ver...
Why Didnt He Call? Dating expert and columnist Lucia, replies to a reader as to why a guy she just started dating hasn't called.
How to Make a Tantalizing White Lightening Chili Chili cooks always want to discover that award-winning chili recipe that will be tantalizing for their family and friends and maybe even impress a few chili co...
Copyright Basics for Songwriters Should you copyright your song? If you're a songwriter, sooner or later you will probably have some questions about getting your material copyrighted. Since I'v...
What Values Are We Giving Our Children? What values are we giving our children in foreign lands? Is it the environment or our work that forbids us from giving our children good values, home training,...
