PR: Am I Getting a Good Deal? You are getting a good deal when you accept the fact that
the right PR really CAN alter individual perception and
lead to the changed behaviors you need.
Add Some Firepower to your PR Sure, as tactics usually presented to business, non-profit
and association managers, special events, brochures and
news releases are fine.
Lets Blow The Lid Off Public Relations And show it for what it is - a humdinger of a strategy
machine using cutting-edge communications tactics that
lead directly to program success. And all because
perceptions were altered, behaviors modified and the
employer/client satisfied with the end result.
A Winning Game Plan You want to sell your products or services, and that means
good money management, top quality products or services,
and hard work on your part. But, for REAL success, the
icing on the cake is public relations.
Whats Important About PR? Quite a bit, actually. Public relations helps business, non-
profit and association managers achieve their managerial
objectives with results like these. New proposals for strategic
alliances and joint ventures; rebounds in showroom visits;
customers making repeat purchases; stronger relationships
with educational, labor, financial and healthcare interests;
enhanced activist group relations; new membership
applications; capital givers and specifying sources looking
their way, as well as improved relations with government
agencies and legislative bodies; both new thoughtleader
and special event contacts; and expanded feedback
channels.
A Blueprint for Managing your PR OK, as a manager, your goal is to show a profit for your
business unit, or meet certain expectations of your
association membership, or achieve your non-profit's
operating objective. In each case, you'll need public
relations activity that creates behavior change among
your key outside audiences. Behavior change that leads
directly to achieving your managerial objectives.
When Tactics Are Not Enough Your public relations people are busy. The buzz is all
about hits on a radio show or mentions in a newspaper
column. Or, which to do first, the trade show exhibit or
the video clip. All useful tactics, but hardly the detailed
planning needed to REALLY do something about the
behaviors of those outside audiences that impact you
the most.
Credibility Lost or Gained, Are you Prepared? Do you know how to prepare yourself for an interview with the media. There are many things that are important to do and not do.
Look over this list of questions and ask yourself, how prepared am I?
Starting A Publicity Program How do you build favorable interest in your product or service? How do you create a buzz, an identity, name recognition, and get your message across? With a great publicity program. But even the best publicity program will not succeed without a plan.
Underestimating the Power of In-House PR Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners....
Do-It-Yourself Public Relations "Advertising is what you pay for. Publicity is what you pray for." What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make...
Public Relations Mixup? When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation.
Get PR Off the Bench Something that results in your most important outside audiences doing what you need them to do should not be warming the bench.
Why PR Packs a Punch Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 775 including guide...
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