Media Training: When Reporters Lie I recently worked with a group dealing with an unusual problem. It seems that a local television reporter in town known for his aggressive style of reporting has a nasty habit of lying. Let's call him Jack. Jack's lies make the spokesperson look bad. So what should you do when face-to-face with Jack?
Got Publicity? How to Become a Household Name Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you're like most business people, you answered "Yes" to the first three questions, and then perhaps hesitated on the last question and may have ultimately answered "No," or sheepishly said "Well, not as much as I'd hoped."
A Powerful PR Strategy Just what is the powerful reality at the core of public relations?
PR: Short Form for Managers Over the years, I have observed that too many business, non-profit and association managers pursue their goals and objectives largely without the insights, behavioral strategies and sheer power public relations can bring to the table.
A Sensible Way to Use PR When you think about it, it's a VERY sensible approach to PR that leads managers to persuade their key outside folks to their way of thinking, then move them to take actions that allow the manager's unit to succeed.
How to Generate Free Publicity for Your Product, Service, or Cause Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, promote customer goodwill, or advocate for a cause. Here are some tips & tricks to be successful with FREE PUBLICITY...
How to Write a Media Release That Wins You Coverage & Exposure The Today show? The New York Times? Vanity Fair? A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people. In today's world, getting editors and producers to actually read your release is a challenge. Distribution of your press release is just as important as the writing of the release. Make sure you send the press release to the appropriate editor; don't send a food story to a sports editor. Not every journalist wants press releases by email. Know editor's deadlines.
Yes, There is a PR Sweet Spot The PR sweet spot appears when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her operation.
Press Releases: Not Dead, Just Evolved Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release. It's not dead, but its mission has evolved. Those PR practitioners who are spreading these death rumors would have you believe that press releases should never be written, nor distributed. I take issue with this old-school thinking.
6 Steps to Using Trade Magazines To Reach Customers When developing a publicity campaign for their business
many owners overlook the importance of trade magazines
and journals as vehicles for reaching new customers. While
mass media publications have widespread readership, the
targeted nature of trade publications make the information
that appears within them even more powerful.
Why Managers Need the PR Advantage Are you a business, non-profit or association manager who can use all the help you can find in achieving your managerial objectives?
Passing the PR Bar Managers: Are you focusing PR resources on the very external folks who may hold your professional success as a manager in their hands?
33 Reasons To Do A News Release News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press. With that in mind, here are 33 reasons to do a news release.
How To Get An Avalanche Of Free Publicity For Your Home Business! There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapers...
How Managers Hurt Their PR Results When managers fail to persuade those awfully important outside folks to their way of thinking, and then fail to move them to take actions that allow their units to succeed, bingo!, they badly hurt their PR results.
Its the Little Details that Can Make or Break a News Story Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-bu...
Why Good PR Warrants Your Attention Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achieve their managerial objectives.
Consumer Credit Reports Understanding the basics of consumer credit reporting, credit bureaus, and how credit reporting can effect the debt collection process.
Aligning Teams with Organizational Goals Teams can't succeed in a vacuum, but far too often that is what organizations expect them to do. It takes effort to get a team in alignment with the organizatio...
10 Ways To Boost Your Creativity Creativity is your birthright - but can often be hidden in the everyday. To facilitate your personal development and self growth, here are some creativity tip...
Review of Car Rental Abroad Going abroad? Then you will want the freedom to move around where and when you please. Other than taking your own car - then car rental is the comfortable choic...
What Not to Tell Your Doctor? Various pieces of medical history can come back to prevent a patient from getting insurance, mortgages, security clearance and jobs. A real dilemma but it can m...
Freezing Cookies One of the most frequently asked questions when baking cookies is: how do you cut down preparation time for parties or special events? The answer is simple; fr...
Spring Cleanup With the end of what seemed to be a never ending winter,
we are now ready to start cleaning up around the house. We
are anxious to lighten the load and get ri...
Myths and Truth about Credit Scoring What score is acceptable for a particular loan or credit product depends solely on a lender. The person's credit score might not be high enough to get credit wi...
7 Gifts that Multiply Happiness Did you know that there are gifts that will multiply your happiness when you give them away? Giving these gifts will allow you to share with others your most un...
Secrets of Choosing the Perfect Acoustic Guitar Whether you are looking to buy new, or replace an old acoustic guitar, the first thing you should always bear in mind is that no other materials should be used ...
Finding a Free Blog is Not a Hard Task There are many reasons to use a blog on your website. How you can make a blog even more powerful to you is by using a free blog. What's better then free?
Power Headlines for Promotion Success You only have a few seconds to capture your potential client's or customer's attention. If your headline doesn't sizzle, your Web site visitor will move on and ...
Why Optimize Your Site For Search Engines? This article explains why search engine optimization is one of the most cost-
effective ways to promote your business online.
