GETTING YOUR MESSAGE ACROSS You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace. Most companies are media-savvy enough to take a proactive approach to publicity. Yet there are many firms that instead sit on a new development, waiting for the press to come to them because they are unsure of how to "break the news."
The Art Of Persuasive Pitching Media placement is an art. Practicing it often requires as much attention to approach and style as it does to the focus of your story. While it's important to know how to use creative formatting techniques that can enhance editorial reception to a story (see article, "Using Publicity As A Creative Marketing Tool") publicists can benefit from mastering some useful tips prior to approaching, by e-mail, snail mail or phone, the keepers of the media gate.
Some Basic Assumptions:
Building The Best Network If you want to succeed, build a great team. A great team multiplies your prospects for success; it enables you to form relationships with powerful people who can make your dreams come true. A great network supports your strengths, fills in your weaknesses and allows you to d build on your teammates' accomplishments. When you have a great team, people assume that you are great and will stand in line to get to know you, do business with you, and help you. They will also be delighted to pay your price.
16 Publicity tips for Restaurants With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have a big advertising budget.
13 Publicity Ideas for Retailers If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity. Here are tips that will boost your publicity efforts and help you finally get noticed.
Dont Pay for Radio Interviews It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show.
Dont Use PR …lose the confidence of your key target audiences… discourage them from taking actions that lead to your success…fail to achieve your department, division or subsidiary objectives. A sad scenario th...
Public Relations: Toast? Could be, when unit managers in businesses, non-profits and associations don't get the really important external audience behaviors they need to achieve their department, division or subsidiary objec...
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to prepari...
Managers Who Leave PR to Others You're a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping you do just that, why leave it wholly in...
Make Your PR Budget Work Harder Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your ob...
How About MANAGING Your Own PR? It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there.
Are You PR-Challenged? You won't be if you accept a very simple premise. Here, in just two sentences, is your pathway to effective public relations. A pathway that lets you target the kind of stake- holder behavior change that leads directly to achieving your objectives.
Dont Need No Stinking PR? Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.
Dont Put Up With Junk PR In public relations, "junk" is more about attitude and lack of understanding than a measure of quality.
Managers, Have You Been Shortchanged? You have been if you're a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especially without a wo...
Managers, Got a Grip on Your PR? What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you're doing what you really should do,...
How Much Money Do Americans Need It is said that when someone asked John D. Rockefeller how much money he thought Americans really needed he answered with…just a little bit more. If this is so ...
Vitamin A – The Glow-in-the-dark Vitamin The ancient Egyptians had a cure for "night blindness". They fed the patient lots and lots of liver. Perhaps they thought they were appeasing the Gods of sigh...
Gestalt Therapy And Hypnosis The article briefly outlines some Gestalt approaches to therapy and how hypnotherapy might incorporate them.
Tips to Entertaining a Thanksgiving Crowd Throwing a fun and informal Thanksgiving party is as easy as pumpkin pie. By following our tips you can host a holiday celebration that your family and friends...
Advertising Approach For The First-time Webmaster For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are : 1. Express inclusion of your website for the us...
Theory on PRAYER This article is about how a prayer should be...
History of Thanksgiving and the 1621 Harvest Feast Many people have heard about the history of Thanks Giving in the First New England Colony. It was very cold those first few years and the Mayflower Passengers w...
What Your Competition Knows About Traffic Need more traffic? There's a lot you can learn from spying on your competition. Your competition has traffic sources that you can easily swipe by following thes...
The Hawk and the Mouse - Saving for Retirement There once was a hawk, ferocious and swift. He was young and agile with many years of life to hunt the open ranch lands. In a nearby field, a mouse scurried abo...
Promoting Your Childs Motor Development This article offers parents tips and suggestions for simple ways to help promote their children's motor development.
A Short Introduction to a Hotel in London London is one of the world's premiere cities. With Buckingham Palace and the world famous London bridge, it has many attractions that draw visitors...
Macrovision Tips for opening up and allowing possibilities, not limitations!, to breathe new life into your writing.
Business Plans Keep You On The Success Course Would you start off on a journey without a map or an idea of how to get there? I don't think so! A business plan will keep you focused in the right direction...
Everybody Wants to Know How to Invest Those unfamiliar with the process of making and managing investments often have more than a few trepidations about investing in general. They figure that, sinc...
Save Time with No-Bake Cookies Whether you don't want to heat up the kitchen or the demands of getting the kids out the door are upon you, it's nice to have a few no-bake cookie recipes on ha...
Sustainable Weight Loss Through Conscious Consumption We're really kidding ourselves about what, why and how much we are
eating and drinking. And it's killing us. When we practice conscious
consumption we inevita...
