The Four Seasons of Publicity - Building an All-Year Publicity For hard-core publicity insiders, there's a rhythm to
generating coverage, based upon the natural ebb and flow of the
seasons. Such an approach can help you score publicity throughout
the year, and will help keep your eye on the ball from January
through December.
Grandma Says... Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity is more critical today for the success of a business than it has ever been.
How to Tie-In With News Events to Score Publicity For the business seeking publicity, the "news
hole" for more traditional stories -- new product reviews,
business features, offbeat promotions -- keeps shrinking as the
"big story" mentality takes hold. Fortunately, you're not completely at the mercy of world events
when it comes to obtaining some exposure. By being smart and
aggressive, you can find a way to break through the logjam by
tying-in -- where appropriate and tasteful -- with the news of
the day.
Publicity From Thin Air In the real world, it's not always so easy to generate
real news. There are only so many hot new products or
breakthrough achievements with which a business can capture a
journalist's attention.
Press Releases for Every Occasion Your press release has
to have a "hook", be well-written and sent to appropriate
journalists in an active, not passive, manner. But there's
another part of the puzzle that even savvy publicity-seekers
sometimes miss -- you can't just write "a press release", you
have to write the right kind of press release.
Press Kit Elements That Work Your typical press kit is a bloated folder filled with puffery,
hype, irrelevant information and worse. The vast majority of
these monstrosities do little besides kill trees and clog
newsroom trash baskets.
Forget the Press Release - Heres How to Pitch Like Roger Clemens A pitch letter is a brief business letter, almost never longer
than one page. It can accompany a press release, or it can stand
on its own. Pitch letters serve one purpose -- to pique the
journalist's interest in your story. They needn't tell the whole
story. Rather, they are "teasers" for the meat of your story
angle. If you've hooked the journalist with your pitch letter,
you have a real chance of getting the rest of your press
materials read -- and your story placed.
8 Ways to Use Local Publicity to Drive Your Business If your business draws its clientele from a specific town, city
or region, focusing your energy on getting an elusive national
publicity hit may be overkill, especially when getting publicity
where you need it -- in your home town -- is often so much
easier.
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails You probably know that e-mail is the way most
publicity seekers get in touch with reporters to score that
precious coverage. Here's what you don't know: The vast
majority of e-mails sent to journalists never get read.
Creating Your Online News Room: How To Build a Site The Media Will Love In the "old days", the press kit reigned. Big bulky folders
loaded with press releases, glossy photos and slides were
standard. They were expensive to design, costly to reproduce and
required lots of manpower and postage to assemble and distribute.
Today, you can simply direct a reporter to a web URL, where all
your press materials and high definition artwork awaits, ready to
be used. It's a huge time and money saver.
7 Tips to Get More Mileage Out of Your Online or Offline Publicity You worked hard to get a story on your business in a popular
website or your local paper. Don't let your efforts ends there --
here are seven tips to help you maximize your online and offline
publicity:
Advertising Is Dead. Long Live PR Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.
Dont Be Incredible Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible.
Be Patient? Nah, Lets Kill Something There's the old joke about the two buzzards sitting in a
tree overlooking a highway. One responds to the other, "Be
patient? I'm hungry. Let's kill something." Just like that
buzzard, it is not in the nature of most marketers to be
patient for business to grow. They want to go out and "kill
something," too.
Write Press Releases That Dazzle When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters' inboxes every day, few of them are dazzling, or even interesting.
Using Publicity As A Creative Marketing Tool Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of the media implied in every editorial story, a news or feature article in a newspaper, magazine, or on television or radio, is an infinitely more credibly-perceived communications message than an ad or commercial. Publicists less frequently are favored with hard news stories. They are more often tasked with getting "softer" news and feature stories on-air or in print. Here are some techniques involving creative conceptualization and application - what I call CREATIVE FORMATTING - and they work very effectively when carefully thought-through and constructed.
The Truth About Emotional Intelligence Too often people confuse emotional intelligence with controlling their emotions; shutting them down and being stoic. This is a tragedy waiting to happen. Read t...
Fire Your Diet Do you truly believe that not eating or cutting back on calories will cause weight to be lost? Guess what you are correct -You Heard Me, the WEIGHT will come o...
An Embarrassment of Riches - Part II The DOI Foundation has unveiled the DOI-EB (EB stands for e-books) Initiative in the Book Expo America Show 2001, to, in their words: "Determine requirements ...
How to Write Bad Poetry As a moderator of a poetry critique website, I've seen my share of poetic rebuttals to criticism. It seems everyone has his special idea of what a poem is supp...
Expressing an Emotion - The Art of Writing Poetry Writing poetry is an art, a way of expression, finding meaning in few words. A melody of passion flowing out onto the pages, words that flow into each other an...
Gastric Bypass Surgery – Get Your Vitamins! Gastric bypass patients face a great task in the following months and years after surgery, most of which includes monumental lifestyle changes in comparison to ...
Electronic Treadmills Electronic treadmills give you the discipline you need,and probably lack,to get a complete cardiovascular workout.
Different Ways of Dealing With Acne Acne is a general term used to describe the result of plugged pores on the face, back, or chest. Generally characterized by red bumps and whiteheads, acne also...
The Site Map – Important or Not? Have you ever visited a web site and noticed the "Site Map" button jammed somewhere near the bottom of the page? Ever click on it? Probably not. So, why do site...
A Holistic Approach to Weight loss & Fitness The ancient system is an integrated system to create wholeness in body, mind and spirit. One without addressing the other aspects could only address part of th...
6 Critical Rules When Building An Affiliate Website Learn the 6 most critical rules that all affiliates must follow when making their website. These 6 rules, together, will optimize your website to be the most pr...
Speculator or Investor? Talked to your broker or financial planner lately? Probably. The slowdown in the economy is causing the stock market to go down. Of more than 5,000 stocks on th...
Copywriting 101: Exclamation Point, Friend or Foe? Have you become addicted to multiple exclamation points in your prose because you feel SO passionately about your marketing message? If so, it's possible you s...
Debt and New Spirituality How do we look at debt in the new energies and how can we bring balance again in our lives?
Reframing with NLP For Enhanced Happiness Have you ever considered that the way in which you frame your life experiences has been a way in which orchestrated how your experience was? This article is all...
Will the Glass Slipper Ever Fit? Do opposites really attract? I believe there is some truth to this. At first the euphoria of a new relationship brings much elation and happiness, even in a re...
10 Ways To Hold Your Focus and Get Your Goals The secret is to have one focus to success. This helps to keep your power concentrated, and your energy does not get dissipated by going in a lot of different d...
5 Advertising Mistakes Most Small Businesses Make Effective advertising is an investment in your business. Ineffective advertising is a liability and a waste of money. Here are the top 5 things to avoid making ...
