|
Author: Rodney Rumford Article source: http://www.americanchronicle.com/. Used with author's permission.
Podcasting has hit the marketing world big time with the recent launch of a new podcast by Simon & Schuster. I was recently involved in a consulting role with a podcasting project with publishing giant Simon and Schuster and their website http://www.simonsays.com . They are using this podcast RSS feed to interview world famous authors and have authors read excerpts from their books. This is a brilliant marketing strategy for their website, authors, products and brand.
They are actually using the podcast to promote the products that they publish. This is a very innovative business marketing strategy. They are publishing 30 minute podcast shows every week. This allows potential consumers to get exposure to their products. This will create increased interest in their products. This will in turn drive sales and increase the branding for their business. This professionally produced podcast series of shows will undoubtedly become a favorite of many consumers.
It is also noteworthy to mention that you do not need an iPod to listen to a podcast. You can simply listen to podcasts on your desktop computer. You can subscribe to podcast feeds with Yahoo, iTunes, Mozilla Firefox, Google Desktop Search Toolbar 2.0, or any variety of desktop podcast RSS feed reader software tools.
The business benefits of a proper podcast marketing strategy can be quite immense. Podcasting is another business communication and marketing tool that allows businesses to communicate with their target market. Subscribers to the podcasts RSS feed will automatically receive new podcasts when they are published. Businesses that create podcasts can have a direct communication and marketing channel online.
Having a quality professional podcast that delivers value added exclusive content can increase your online visibility. Search engines such as Google will index podcasts feeds, Blog and podcast directories will list podcast feeds, and targeted traffic will subscribe to those podcast feeds. Let's also remember that a quality podcast has the opportunity to be listed in the iTunes podcast directory and found by over 40 million users.
Leveraging podcasting as a business promotion and marketing tool is going to be part of the business landscape online for years to come. When media giants such as CBS, Viacom, and countless other business giants such as IBM and Oracle are podcasting; you can bet money that this marketing media format is here to stay.
Your business should give serious consideration to creating a podcast marketing strategy with experienced professionals in this field. This is a marketing and communication medium that your business will want to execute and leverage for maximum marketing and business benefit online.
You may want to read an informative white paper about this new business marketing technology. You can read this white paper at http://www.leveragedpromotion.com/products.html
Copyright 2005 Rodney Rumford Rodney Rumford is the founder of http://www.Podblaze.com and is a business marketing consultant specializing in new media marketing tools such as Podcasting and Business Blogs. He is also co-founder of http://www.leveragedpromotion.com
Are You SURE Your Link Partners Still Link to You?
It pays to verify that the sites that are supposed to be linking to you really are. Get a way to automate the task on the cheap and make sure your link is still...
Build Relationships
Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making th...
15 Tips To Help You Buy Your Home
Real estate broker provides tips on how to buy a home and how to avoid common mistakes made by home buyers.
Sawbones
An odd and unexpected airport encounter with a horse and human masseuse teaches the author about the secret to career happiness.
Relationship Advice: 2 Beliefs for a Successful Relationship
Commitment is a word that can send people running in terror. It also can get couples through some of the roughest waters of marriage.True commitment means promi...
Vancouver, Hidden Jewel Of The Pacific Northwest
The eyes of the world will turn to Vancouver and Whistler during the 2010 Olympics, but the time to vist Vancouver is now! A guide to the attractions and where ...
Five Cheap Tricks for Promoting Your Business
If you're like me, you're always looking for ways to promote your business — without spending a ton of money. Well, you're in luck. This article lists five of m...
Tips for Keeping Packed Lunches Fun and Interesting
• Let the child choose his or her own lunch box or reusable lunch bag. Encourage the child to add decorations, too. • Children like finger foods. Cut chicken,...
Flea Market: Finding Flea Market Products At Wholesale Prices
Flea market vendors can find great wholesale products at true wholesale prices.
Writing A Marketing Strategy
It is my belief that if anyone is to suceed in any type of business then the business needs to be marketed to it's target consumers in an effective manner. In o...
Federal Trade Commission Falsely Purports Franchise Disclosure is Cost Effective
In a recent report on the status of the Franchising Industry, the Federal Trade Commission knowingly and falsely purported that its Franchise Disclosure Rules a...
The Iniquitous Slip
How to handle rejections slips, the bane of all writers.
Muscle Building Training Tips For Beginners
Bodybuilding beginners seem to feel somewhat lost when they start training. Do not worry if you follow these useful tips for muscle building.
Buying a New Business Phone System
Buying a new telephone system is a major decision for any business. Get it right first time and save money in the long run.
Marketing Person You Think You Arent
Have you thought about starting your own business? Have you started one and are having challenges with marketing, fear of failure, fear of success…I could go on...
A Response Paper on Esther: A Book in the Old Testament
The Book of Esther from our Old Testament is a great reminder to us all that God will always save his people. We all have a responsibility to follow his call an...
A Closer Look at Using a Template Site - Is It Professional Choice?
So you need your site online and looking good, though your budget isn't the biggest? Well, this is what alot of new sites and companies face each and every day....
Five Major Ways to Save Money
There are two main roads to improving your personal finances: increasing income, and cutting costs. Increasing income is the harder road to travel. After all, ...
The Pareto Principle
The Pareto Principle is also known as the 80/20 Rule and suggests that 80% of all results are produced by 20% of your effort - is this something you can apply t...
External vs. Submersible Pumps. Which One Should You Use?
For many people, it's never been a question of whether to use a
submersible pump vs. an external pump because most people have
smaller ponds and are used to ju...
A Successful Failure
A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point.
Resistance - How to Handle It
What we need to realise is that, there is no smart answer to
a customer's objection. Sales people are always looking for
the "things to say" that'll deal with a...
Are Webmasters Actually Ninjas?
The ancient code of the secretive Ninji and the current day webmasters have more in common than meets the eye...
Whats Really Behind the Milk Diet?
This article is not an analysis and review of the so-called Milk Diet. The articles purpose is to illustrate that losing the weight you need to lose and keeping...
|
Print this page