|
Author: Erin Ferree Article source: http://www.kabish.com/. Used with author's permission.
While we recommend that you contract with the same designer or design team while creating your brand identity materials as possible, we know that this scenario is not always possible.
Whenever you work with a designer other than the original who created your logo, stationery and marketing materials, we suggest a few practices that will prove invaluable for ensuring a consistent look and feel across all of your marketing communications.
At a minimum, make sure that you have information on:
• The Pantone Matching System (PMS) colors used in the designs. These will come in the form of a number. For example, PMS #280 is a deep blue color.
• Fonts. Ask your designer what font is used in your logo, and what secondary and tertiary fonts are used in your stationery and other marketing materials. Having this information will save a future designer many font matching headaches.
• The type of paper on which your materials are printed. In order to duplicate and keep consistent with the look and feel of your materials in future print runs, you'll always want to have your items printed on the same type of paper.
• The printer who printed your materials. Knowing whether your materials were printed by a digital printer or a press printer can help to ensure that they are reproduced at the same quality in the future. In the case of press printing, this can save you money on additional films as well.
To make for an even smoother transition, negotiate for the original files for your designs. This can be a delicate matter, as some graphic designers do not sell the rights in the original files to their clients. If you cannot get the entire assembled files, we recommend that you negotiate for a minimum of the following pieces:
• An original file of your logo. This is typically known as a vector graphic version, which means that, if the appropriate software is available (Adobe Illustrator or Macromedia Freehand are the most common), you can scale the image up and down without losing image quality. If your logo was not created as a vector graphic (i.e., if it was created in Photoshop), then you need the largest, highest resolution file available. See our article on Logo File Formats for more information on which type of formats of your logo you should have on-hand.
• A file containing any specialized secondary graphic brand elements. Some designers will give you files containing special headers, backgrounds, illustrations, etc., so they are available for any future projects. Loss or lack of these elements keeps a new designer from knowing what original effects were used to create the design.
This information will ensure that your materials have graphics that are consistent across the board, and will save time on future projects. About the Author
Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic
design expert. She has been helping small businesses grow with bold, clean and
effective logo and marketing material designs for over a decade. elf design offers
the comprehensive graphic and web design services of a large agency, with the one-
on-one, personalized attention of an independent design specialist. Erin works
closely in partnership with her clients to create designs that are visible, credible and
memorable - and that tell their unique business stories in a clear and consistent
way. For more information about elf design, please visit:
Logo design at http://www.elf-design.com
Having Fun with Life
The purpose of your life is to be happy. As a child, your objective was fun and happiness. As an adult, are these still your objectives? Learn to have fun wi...
Do You Make Less Money Than Your Taller Peers?
A recent study at the University of Florida found that over the span of their careers short people earn less money than their taller counterparts. In terms of c...
Other Ways to Look at Things
Many people today are tired of the Microsoft software that came pre-packaged with their operating system. Some have switched over to Apple's Macintosh line, but...
Scandals and Elections
There are more than a few opinions on this whole sordid affair. Many have spoken at length, sometimes borderline long-winded, about it. That said, as far as I'm...
Guide to Easy, Affordable Baby Shower Decorations
Baby shower decorations don't have to be expensive! Read about easy-to-do, low cost ideas to create a lovely look and feel at baby showers. Find out on how to u...
How to Use Articles to Increase Web Site Traffic!
Are you tired of struggling trying to get cost effective traffic to your web site? This article gives you a no nonsense approach to achieve high search engine ...
A Kilt is More than Just a Skirt for Men!
Be honest now - you snigger when you think of the idea of a real man wearing a kilt, don't you!
Ballade of an Inca King
Just a Note: Ricardo Palma has been some of my inspiration to a high degree on the traditions of Peru; as I have tried to put some into poetic verse. The Inca ...
Disposable Underwater Cameras
Disposable digital and film cameras provide a cheap and easy alternative for photographers. They offer an option for times when you don't want to risk your exp...
Prenuptial Agreements
"Til death do us part" is still the language used in most weddings. Couples enter marriage with the hope of making a lifetime commitment. If this goal is not re...
Health Insurance Providers Online - Benefits to Applying Online
There are many benefits to applying for health insurance online.
Foot Reflexology and Detoxification
The Chinese knew about the health effect of foot reflexology and the Japanese knew about body waste(toxins) detoxification for hundreds and hundreds of years
35 Quick Tips for Writing A Press Release
Article: 35 QuickTips for Writing A Press Release
The French Fry: Weapon of Mass Destruction?
The transformation of the lowly potato into its lethal cousin, the french fry, is traced.
Spray Tan Basics
With more and more of us understanding the serious consequences of suntanning, we are looking for alternatives. Remember the first self tanners that hit the sh...
Think Yourself To Success
You've bought and read every popular book on entrepreneurship and success in business. You've joined all the right organizations and met the right people. You'v...
Planet Hugging
Tree hugging is a thing of the past. It is not just about the trees anymore. It is about the air, the ocean, the earth, the ozone, the future. There are new ...
Golf Tip #4: Really... Why Do You Buy Name Brand?
When you think about the root of why people play "Name Brand" compared to why people play clones you begin to realize that clone people are probably making the ...
Prenuptial Agreements
"Til death do us part" is still the language used in most weddings. Couples enter marriage with the hope of making a lifetime commitment. If this goal is not re...
How To Survive Your Honeymoon
Romantic Honeymoon Destinations To Discover Each Other!
Once you've mortgaged the rest of your life for the dress and the ceremony, made all sorts of promises ...
Turn An Arts And Crafts Hobby Into A Business
Are you searching for a quick way to make an extra income? Why not turn that Cooking Interest, Comic Book Collecting, or Your Retro Clothing Collection Into A...
The Time Machine Exist!
We call it music, ever noticed how vividly music triggers memory?
The Speed of the Day
Think about the first 30 minutes of your day. Do you hit the ground running, gulping down coffee and racing around like your hair is on fire? If so, you've pr...
The World of Diplomatic Backstage
What goes on behind the scenes in diplomatic circles often has a deep impact on people around the globe. 'The American Papers', which is a bunch of de-classifie...
|
Print this page